Articles Archives - Page 2 of 7 - Influential Executive

09 Nov

Promote Your Executives: A Guide to LinkedIn’s Thought Leader Ads

Many social media platforms give users the ability to promote or sponsor a post. Whatever the terminology you want to use, the process and purpose are similar: put some ad dollars behind an organic post and push it to a more targeted audience that may not see the post organically. It’s not quite the same as other paid ad campaigns since a promoted post starts out as organic content, but once you’ve boosted your post, you can expect to see more impressions and engagement as it gets shared with a wider audience. This feature is available on LinkedIn and is called “boosting” (read more about boosting a post here). Marketers can select an organic post shared on their company page, set a budget, and boost it to a defined audience. However, while marketers can boost posts on a company’s LinkedIn page, there was...

16:46 / Guide

27 Oct

What is Executive Thought Leadership (and Why it Matters)

You may have come across this term on social media: “thought leadership.” What is it and can your company benefit from it? Below, learn about what makes thought leadership unique, its advantages for your executives and business, and ways to effectively demonstrate thought leadership online. What is “Thought Leadership”? Thought leadership is the practice of positioning individuals and organizations as influential figures and experts within their particular industry or niche. For the purposes of this article, we’ll be focusing on executives and how digital marketers can support their company leader’s thought leadership strategy on social media. Strategic thought leadership is more than just posting on social media as an executive. It’s about sharing valuable content that engages the audience, conveys the executive’s unique perspective, and is situated within the executive’s particular industry. What’s the Difference Between Thought Leaders and Influencers? Both thought leaders and influencers work to...

15:02 / Guide

04 Oct

How To Deal With Camera-Shy Executives

Video tends to perform better on social media compared to other post formats. For marketers strategically positioning their company’s CEO or other leaders online, how do you deal with a camera-shy executive? In this article, we share tips on how to bring up the topic of creating videos with your executive and how to get started with making them. Why Video Content Matters on Social Media Social media users expect to see a variety of different types of post formats, and this includes video. Compared to text-based posts, posts with a video are more engaging and can be a more interesting way to tell a specific story. In one study, 70% of consumers said that short-form videos are the most engaging type of social media content. Videos featuring an executive can also help them come across as more authentic and relatable, both of which...

15:34 / Guide

14 Sep

Should Executives Share Personal Content on Social Media?

Should executives get “personal” on LinkedIn? While it started out as a platform for professionals (and it mostly still is), you may have seen LinkedIn content that feels like it should be on another platform like Facebook, Instagram, or even TikTok. LinkedIn is getting more personal — in fact, all social media platforms are (they’re just farther along than LinkedIn). But, with LinkedIn aiming to move away from “Facebook-style” posts and return to its business-oriented roots, this begs the question: Should executives share content that’s considered more “personal” on social media, even on a platform like LinkedIn? We share our insights below and provide tips on the type of personal content that can be an effective part of your executive’s social media strategy. Should Executives Share Personal Content on Social Media? The short answer? Yes. Now, for the long answer. Some executives may shy away from posting...

14:03 / Guide

01 Sep

Are Your Executive Social Media Goals Too Unrealistic?

Every social media marketer wants to see their company or executive get a million followers online. Yet, how realistic is this goal? And do follower numbers even matter? Balancing quality and quantity can be tricky so we share our expert advice on how to set realistic goals for your executive social media program, focusing on followers, engagement, and social media activity. For the purposes of this article, we focus our attention on executives brand new to social media or ones with a less developed online presence. Setting Realistic Goals for Social Media Follower Growth While having hundreds of thousands of followers can look and feel great for anyone on social media, the reality is that the majority of executives online won’t have that many unless they’re well-known figures who have reached “celebrity” status. Examples include Bill Gates on LinkedIn with over 34 million followers...

15:31 / Guide

18 Aug

How Many Social Media Apps Should Executives Be On?

In our previous guides, we’ve explored how social media can be beneficial to executives who use these platforms strategically. For marketers looking to position their company’s CEO or other executive on social media, it’s not just a question of which platform to use, but how many. Facebook, LinkedIn, X (previously Twitter), Instagram, TikTok, YouTube, Threads — the list of social media apps feels endless. Should your executive post content on just one platform? Two? Or perhaps even three? In this article, we share our expert tips on how to choose between a single platform or multi-platform social media strategy for your company’s CEO or executive. How far along is your executive social media strategy? Is your company’s CEO or executive just starting out on social media, or are they familiar with these platforms and have posted content on them in the past? If your executive...

14:49 / Guide

04 Aug

3 Things Executives Aren’t Doing on Social Media (But Should!)

Establishing a successful executive social media presence requires a lot of strategy: both upfront objectives and ongoing management and performance tracking. Many CEOs and executives think that just posting content on their social media account once or twice a week is enough, but the truth is that there are more factors that contribute to the overall success of their online presence. Keep reading to learn the three straightforward strategies that many executives aren’t doing on social media — but should! 1. Engage With Other Social Media Users There are many ways to boost the visibility of a social media post, such as encouraging people to share the posts or using popular hashtags within the posts. (We wrote an entire article about this topic, so be sure to give that a read too: 5 Ways To Get Your CEO Noticed On Social Media.) For CEOs and...

14:18 / Guide

07 Jul

Accelerate Your Executive’s Online Influence

A company’s online presence can be just as valuable as the company’s social media pages. However, whether you’re dealing with a busy CEO who doesn’t have time to create social media content or you’re just not as familiar with executive social media as you are with other digital marketing strategies, there may be many obstacles preventing you from successfully launching a social media presence for your executives. The good news is that there are ways to fast-track your CEO’s social media presence in order to quickly build their online profile and start driving towards business objectives. One of the quickest and most efficient ways to launch a strategic executive social media program is to partner with experts who have done it before! In our previous articles, we outline ways marketers can leverage executive social media agencies for content creation and social media...

18:13 / Guide

26 Jun

5 Ways To Get Your CEO Noticed On Social Media

Did you know that your CEO’s online presence can help improve brand awareness, drive traffic to the company’s website, and even generate leads? Whether marketers want to establish a brand new social media presence for their executive or support their executive’s existing online presence with highly strategic business content, it’s well worth the time and effort because getting noticed on social media can help drive toward business objectives. Keep reading to learn five different ways executives can attract more attention on social media. 1. Promote Your CEO on Your Company’s Social Media Channels One straightforward and simple way for marketers to promote their CEO’s social media presence is to occasionally reshare content the executive has posted. For example, if they’ve shared an interesting article about leadership, reshare their post on the company social channels and add a unique comment, such as, “Check out this interesting...

13:16 / Guide

16 Jun

How to Use AI for Executive Social Media Content

Social media is an integral part of executive branding, thought leadership, and business marketing. To keep up with the demands of a fast-paced online world, many executives may consider turning to artificial intelligence (AI) for assistance with creating and managing their social media content. However, while AI offers several advantages, it also comes with significant drawbacks that must be carefully considered. At Influential Executive, we have been testing and trying many AI tools such as ChatGPT, Bing AI, and Google’s Bard AI to find out how AI can assist with marketing tasks — and to uncover its limitations. Based on our findings, while AI is helpful for quickly generating factual information and content ideas (most of the time), it cannot capture the authentic human tone of an individual. In this article, we share the benefits and limitations of using AI for executive...

17:02 / Articles / Guide

Should Executives Share Personal Content on Social Media?

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