Cisco Stealthwatch

Promoting Visibility of and Sparking Interest in the Stealthwatch Product

The Challenge

Network visibility is an extremely important and sometimes overlooked aspect of cyber security. Cisco engaged us to spread awareness for Stealthwatch, a comprehensive network monitoring and analytics product, and to ultimately drive potential clients down the acquisition funnel. We established the Guardians of the Network campaign to gain behind the scenes insight into the Stealthwatch product, and to further establish Cisco as a thought leader in network security.

The Action
  • Strategized and activated the Guardians of the Network campaign concept, aiming to shed light on the staff who help keep clients safe from cyber attacks
  • Organized and executed an office photoshoot to capture behind-the-scenes snapshots of the Stealthwatch staff
  • Interviewed and crafted unique profiles for each employee to be featured on the Guardians of the Network landing page
  • Generated engaging social content across Twitter, LinkedIn and Facebook to promote the campaign
The Action
  • Strategized and activated the Guardians of the Network campaign concept, aiming to shed light on the staff who help keep clients safe from cyber attacks
  • Organized and executed an office photoshoot to capture behind-the-scenes snapshots of the Stealthwatch staff
  • Interviewed and crafted unique profiles for each employee to be featured on the Guardians of the Network landing page
  • Generated engaging social content across Twitter, LinkedIn and Facebook to promote the campaign
The Results

71,224 organic impressions

3,961 total organic site traffic driven

90%

of content made up most engaged posts on Cisco’s social properties during campaign