22 Dec Recap: Executive Social Media Insights
2023 was a busy year for the Influential Executive team! With 2024 just around the corner, we want to look back at some of the updates we’ve shared throughout the year.
Check out this recap of our executive social media insights!
Starting off, we made some updates to our case studies, which feature some of our executive clients!
Are you looking to position your executive on social media to support company sales efforts? Or perhaps you’re looking to improve company sentiment with your executive’s online presence?
What all of these case studies illustrate is that while your digital marketing objective may be very different from other marketers, social media is a flexible tool that allows you to strategically position your company’s executive to help you achieve your goals.
Be sure to check out our case studies to learn how we:
- Increased followers for one executive by 162%
- Increased the average monthly post impressions by 631% for another executive
- Helped another executive increase their social media engagements by 100%
Updated Resources For Marketers
Next, our downloadable guides page got a fancy new makeover thanks to our design team! Not only that, we updated the guides based on our recent findings across our executive clients.
More than ever before, CEOs and other company executives are functioning like influencers on social media. In our guide, marketers can learn how to turn thought leadership into influencer marketing.
Another guide marketers and executives should download is 6 LinkedIn Best Practices for CEOs and Executives. With LinkedIn being the top platform for executives to build their personal branding and thought leadership, it’s important to adhere to social media best practices. This helps boost an executive’s online visibility.
Also, be sure to check out Turn Your Executives Into Your Most Valuable Marketing Tool. This is an easy-to-follow, step-by-step guide that positions marketers for success and prepares them for the conversation on how to approach their executives about social media.
Executive Social Media Resources and Insights
Last but not least, we released many new guides and executive social media insights in our Influential Executive blog, which you’re currently on right now! Here are some of the highlights from 2023:
One of the most exciting updates this year was LinkedIn officially launching thought leader ads. Most LinkedIn marketers know that they can sponsor their posts on their company’s page, but now they can also sponsor or “boost” employee posts. This is an excellent way to increase an executive’s visibility — but, there are some caveats. Be sure to read the article to learn whether or not these thought leader ads are right for your digital marketing strategy.
Year after year, it’s clear that video is becoming one of the most important types of content on social media. It’s dynamic and engaging for viewers, and can help marketers convey key messaging — yet why don’t we see more executives using video? Some executives can be quite camera-shy, so for marketers who want their executive to share more videos on social media, check out our guide and learn how to get the conversation started with your executive (hint: it’s all about communicating the benefits and having a game plan ready).
So, you launched a social media presence for your executive. Why don’t they have a million followers yet? Let’s backtrack for a minute — is this even a realistic goal? Marketers new to executive social media may be setting goals the same way they set goals for their company’s digital marketing program. However, executive social media is completely different. Our team put together this guide to help marketers set more realistic goals.
Lastly, one of the latest articles we shared this year is about setting goals for next year. Whether you’re just getting started with your executive social media program or you’re looking to level up a well-established program, we’ve got you covered with different goals you’ll want to look into at different stages of your marketing strategy.
What Will The Social Media Landscape Look Like In 2024?
2023 has been an interesting year for the social media landscape. Twitter became X (though everyone is still calling it Twitter), generative AI made a huge splash and it continues to be one of the most discussed topics, and social media platforms released many updates to their features and algorithms.
With that said, we’re excited to see what comes next in 2024. And if you’re interested in strategically positioning your executive on social media, click the button below and set up a consultation in January!
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