01 Nov

John Legere is not the type of executive that wears a suit and tie–at least, not unless it's magenta in color. The CEO of T-Mobile, one of the largest telecommunications companies in the U.S., is anything but your typical executive. He has cultivated 6.49 million followers on Twitter, over 75,000 followers on Instagram, and over 390,000 followers on Facebook.    John Legere is Mr. Magenta   If you do not recognize the name John Legere, you may be more familiar with his nickname: Mr. Magenta. It is a catchy phrase that perfectly describes Legere. On social media, he is often wearing the color, whether it is a t-shirt, sneakers, or even magenta hair for #NationalHairDay. This color choice is no accident as it is the same iconic magenta of T-Mobile's logo. It is a smart and subtle way of indirectly calling attention to the...

18:11 / Executive Spotlight
09 Jul

By now we know that influential executives garner higher overall engagements on social media than the brands they work for. On top of that, though, they can also be used to convey a company’s corporate social responsibility in a more authentic light. Since becoming the CEO of Walmart 5 years ago, Doug McMillon’s social profile has become a platform to promote Walmart’s acts of social good, such as eliminating abuses through the supply chain. On his Facebook and Instagram profiles especially, he is no stranger to group pictures and heartwarming captions. In the month of June, Walmart was all about creating a community space between associates, shareholders, and the public. McMillon leveraged his social presence by participating in branded hashtags and telling touching stories in order to promote his company’s social good and positive community. If you're interested, you can check...

12:00 / Front Page Execs
02 Jul

Yes, executives drive more engagement on average than their respective companies on social media, and yes, your company should absolutely be leveraging its leaders (maybe that leader is you!) to support marketing objectives. If you’re ready to take the plunge and launch an executive social media presence for yourself or the executives at your company, congratulations on the sound decision, and check out our introductory guidebook if you haven’t already! Now, though, it’s time to start thinking about why leaders outperform brands and how to create effective social media branding that will ultimately resonate with your target audience and drive measurable results.  Research suggests that 84 percent of consumers trust recommendations from people they know. This may not seem groundbreaking in and of itself, but it’s particularly telling when combined with the fact that only 15 percent of those same respondents...

16:54 / Articles / Guide