The Rise of C-Suite Activity on LinkedIn: What it Means for Your Brand
An article in The Financial Times shared key LinkedIn findings, showcasing how the platform has become a powerful and strategic tool for CEOs and C-suite executives. Over the past few years, the number of executives using LinkedIn has risen — but why is this the case? What makes LinkedIn one of the most attractive social media channels for executives? And how can marketers leverage social media for their company executives? New Research Highlights the Importance of Executive Social Media Before we dive into executive social media, let’s review the top findings from LinkedIn’s research: Over the past five years, the number of U.S. C-suite executives on LinkedIn has increased by 35%. Globally, the platform has seen a 23% increase in content shared by chief executives. Posts by C-suite executives get around 4x more engagement than content shared by other LinkedIn users. After publishing...
