ceo Archives - Influential Executive

04 Aug

3 Things Executives Aren’t Doing on Social Media (But Should!)

Establishing a successful executive social media presence requires a lot of strategy: both upfront objectives and ongoing management and performance tracking. Many CEOs and executives think that just posting content on their social media account once or twice a week is enough, but the truth is that there are more factors that contribute to the overall success of their online presence. Keep reading to learn the three straightforward strategies that many executives aren’t doing on social media — but should! 1. Engage With Other Social Media Users There are many ways to boost the visibility of a social media post, such as encouraging people to share the posts or using popular hashtags within the posts. (We wrote an entire article about this topic, so be sure to give that a read too: 5 Ways To Get Your CEO Noticed On Social Media.) For CEOs and...

14:18 / Guide

26 Jun

5 Ways To Get Your CEO Noticed On Social Media

Did you know that your CEO’s online presence can help improve brand awareness, drive traffic to the company’s website, and even generate leads? Whether marketers want to establish a brand new social media presence for their executive or support their executive’s existing online presence with highly strategic business content, it’s well worth the time and effort because getting noticed on social media can help drive toward business objectives. Keep reading to learn five different ways executives can attract more attention on social media. 1. Promote Your CEO on Your Company’s Social Media Channels One straightforward and simple way for marketers to promote their CEO’s social media presence is to occasionally reshare content the executive has posted. For example, if they’ve shared an interesting article about leadership, reshare their post on the company social channels and add a unique comment, such as, “Check out this interesting...

13:16 / Guide

18 Nov

Build a Strategic Executive Social Media Presence in 5 Steps

Most brands today are active on many social media platforms — but more CEOs, executives, and business leaders are starting to see the value of being online as well. Executives on social media can be an impactful driving force when it comes to accomplishing business goals. The most effective executive social media accounts are the ones that curate a personal brand, while also complementing the company's overall marketing strategy. In this article, we go over five steps in building a strategic executive social media presence. Following these steps not only increases engagement on social media but can also drive results for the company’s overall marketing objectives. 1. Define your social media objectives and goals To produce an effective social media presence, there must be clear goals in place and objectives that can be met. Executives should align their online presence back to their company goals....

17:46 / Articles

04 Nov

The Future of Elon Musk’s Twitter

Elon Musk has been dominating news headlines with his official purchase of Twitter at $40 billion. Many changes could come as a result of his new leadership and Musk has already used his Twitter account to share his ideas for the platform. Marketers, business leaders, and the general public are considering what the future of Elon Musk’s Twitter could look like and how it will affect them. In this article, we look at Musk’s potential changes to Twitter and what it may mean for users on the platform. New Verification Process One of the most recent features Musk has discussed is changing the way users are verified on the platform. Twitter verification comes in the form of a blue checkmark on a user’s profile and it is typically reserved for individuals such as celebrities, politicians, and other well-known figures, as well as...

17:51 / Front Page Execs

25 Oct

Statistics about Fortune 500 CEOs on Social Media [Infographic]

Being on social media as a business leader is becoming an essential part of every company’s business model. Social media enables leaders like executives and CEOs to become approachable, showcase company values, and attract talent. The number of CEOs with social media accounts has increased significantly over the past two years. The same is true when looking at the leaders of America's biggest companies, the Fortune 500. Our team at Influential Executive researched each of the CEOs on the 2022 Fortune 500 list to find their public profiles on LinkedIn, Twitter, Instagram, and Facebook. Keep scrolling for an infographic with our research findings and important statistics. If these statistics on Fortune 500 CEOs influenced your decision to get your company’s leaders online, our team can help! Click the button below to book a consultation with our experts and let’s discuss how to strategically...

18:20 / Articles

21 Oct

Need To Hire Top Talent? Get Your CEO on Social Media

Establishing a strategic social media presence as an executive or CEO is beneficial for many reasons, such as being able to support the company’s marketing efforts and increasing brand awareness. However, not all the benefits have to do with external factors for the public or consumers. Another important reason for company executives to be on social media is that their content can resonate with potential and existing employees. Some benefits include building trust, improving retention, and supporting the company’s HR department with recruitment. Keep reading to learn why being on social media as an executive is important in building employee relationships. How CEOs Can Gain Respect From Employees Executives can build a loyal employee-centric follower base through social media. According to a study by the Brunswick Group, employees prefer to work for leaders who are active on social media because executives with an online...

19:43 / Articles

03 Oct

The Top Visual Design Industry Executives to Follow on Social Media

Social media is an effective tool for executives in the visual design industry as a way for them to create a personal brand — and support their company’s marketing efforts. Strategic visual content is an element most design executives would be well experienced with in their careers, but does their design expertise translate to social media? Content on sites such as Instagram, Pinterest, Twitter, and LinkedIn all have various design-related elements, whether it’s an image or a video. We analyze four executives from the visual design industry that effectively use their social media accounts to engage with their audience. Keep reading for four executives to follow. Scott Belsky, Executive Vice President of Adobe Adobe is the largest graphic design platform on the market. Many of the company’s executives are on LinkedIn, including executive vice president, Scott Belsky. His account has over 160,000 followers...

19:35 / Top Execs

23 Sep

Which Social Media Platform Should CEOs Use? (Part Two)

In 2020, we published a guide on which social media apps CEOs should use and how executives can use these platforms effectively. The apps we analyzed included LinkedIn, Twitter, Instagram, and Facebook — all of which are still the top platforms for executives in 2022. In this article, we look at some new and increasingly popular platforms that more CEOs and executives are establishing themselves on. What are the benefits of each platform? First, let’s start with a recap. Read part one for these insights: LinkedIn to build professional connections Twitter to share relevant bite-sized content Instagram to create media that captivates Facebook to reach a large audience Keep reading this article for these insights: TikTok to share short-form video content YouTube to repurpose podcasts and share longer videos Pinterest to create personal connections through sharing your interests TikTok Executives should use TikTok if: They want...

18:13 / Articles / Guide

16 Sep

Why Are More CEOs Joining Instagram?

Instagram is not a platform that many CEOs think of first when they approach being on social media. Instead, they gravitate towards a more business-oriented platform like LinkedIn, where 68% of Fortune 500 CEOs on this year’s 2022 list have a presence. However, since 2020, the number of Fortune 500 CEOs on Instagram has increased by 133%. In this article, we analyze findings from our study of the Fortune 500 CEOs list and their social media accounts to share insights into why there has been such an increase in Instagram usage over the years. We also explain the benefits of having a company's CEO and executive team on Instagram so keep reading to learn more. Become an Approachable and Authentic Leader In 2020, out of the Fortune 500 CEOs that had social media, 6% had an Instagram account. In 2022, 14% were on...

17:40 / Articles

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