23 Sep

In 2020, we published a guide on which social media apps CEOs should use and how executives can use these platforms effectively. The apps we analyzed included LinkedIn, Twitter, Instagram, and Facebook — all of which are still the top platforms for executives in 2022.  In this article, we look at some new and increasingly popular platforms that more CEOs and executives are establishing themselves on.   What are the benefits of each platform? First, let’s start with a recap. Read part one for these insights:  LinkedIn to build professional connections Twitter to share relevant bite-sized content Instagram to create media that captivates Facebook to reach a large audience Keep reading this article for these insights: TikTok to share short-form video content YouTube to repurpose podcasts and share longer videos Pinterest to create personal connections through sharing your interests    TikTok  Executives should use TikTok if: They want...

18:13 / Articles / Guide
09 Sep

This year, the Fortune 500 CEOs stepped up their game on social media with more individuals on the list having an online presence. Being on social media offers many benefits for industry leaders, such as helping them drive toward company objectives, establishing themselves as thought leaders, and connecting with customers, stakeholders, and current and potential employees.  Our team at Influential Executive researched each CEO on the Fortune 500 list to find how many of them have a social media account. As of August 2022, 70% of CEOs on the list have at least one social media account — an increase of 13% since 2020. In this article, we look at three interesting Fortune 500 CEOs we recommend following on social media across LinkedIn, Twitter, and Instagram. We chose these CEOs because they utilize the benefits of their respective platform effectively to share...

19:34 / Articles
02 Sep

The number of CEOs who have a social media account has increased significantly over the past two years. Having an online presence has become more critical than ever, particularly because of the record-high usage on mobile apps since the pandemic. How have America’s most influential executives evolved their online presence in that time? Our team at Influential Executive used the CEOs of companies on the 2022 Fortune 500 list as a sample and researched each and every one of them to find their public profiles on LinkedIn, Twitter, Instagram, and Facebook. Our research found that as of August 2022, 70% of Fortune 500 CEOs have a profile on at least one social media platform. ...

16:31 / Articles
12 Aug

Throughout her long career, Harriet Green has had extensive experience in the executive role. She’s the former chairman and CEO of IBM Asia Pacific and the former CEO of Thomas Cook Group.  Aside from her business endeavors, Green is also an activist promoting diversity and an inspirational advisor. She shows this side of her life on social media by creating an authentic and welcoming community across LinkedIn, Instagram, and Twitter.  In this article, we look at her presence on LinkedIn and Instagram to analyze what makes her an influential advisor on social media.    Words of Wisdom on LinkedIn On LinkedIn, Harriet Green has over 61,000 followers and was named one of LinkedIn’s Top Voices. She shares a variety of topics including personal posts related to her interests, advice to help others achieve success, and newsletters written about her experiences. Sharing tips is an effective...

17:49 / Executive Spotlight
21 Jul

As an executive, being on social media has become an essential strategy for personal branding. Personal branding is beneficial for building trust with customers and improving your image. However, receiving engagement and followers can sometimes be difficult as social media trends evolve quickly. We explain four ways executives can grow their social media presence — which can sometimes even lead to them trending in the news. Keep reading for tips on how to increase your executive's engagement. ...

20:48 / Articles
03 Jun

Brian Chesky is the co-founder and CEO of Airbnb, an online marketplace where users can list or rent homes for travel purposes. On social media, Chesky has positioned himself as a compassionate and effective leader. He shares his business expertise, personal interests, and shows his support for his company.  Continue reading as we analyze Chesky’s Instagram and Twitter content to show how executives can create an effective social media presence by being business-oriented on Twitter and more casual on Instagram.    A Strong Leader on Twitter Chesky is very active on Twitter and this shows in the number of followers he has on this platform with over 481,000. On Twitter, he has positioned himself well as a thought leader in his industry by showcasing his leadership skills and sharing relevant company content. This type of positive first impression is extremely valuable and is what...

19:13 / Executive Spotlight