Executive content strategy Archives - Influential Executive

04 Aug

3 Things Executives Aren’t Doing on Social Media (But Should!)

Establishing a successful executive social media presence requires a lot of strategy: both upfront objectives and ongoing management and performance tracking. Many CEOs and executives think that just posting content on their social media account once or twice a week is enough, but the truth is that there are more factors that contribute to the overall success of their online presence. Keep reading to learn the three straightforward strategies that many executives aren’t doing on social media — but should! 1. Engage With Other Social Media Users There are many ways to boost the visibility of a social media post, such as encouraging people to share the posts or using popular hashtags within the posts. (We wrote an entire article about this topic, so be sure to give that a read too: 5 Ways To Get Your CEO Noticed On Social Media.) For CEOs and...

14:18 / Guide

07 Jul

Accelerate Your Executive’s Online Influence

A company’s online presence can be just as valuable as the company’s social media pages. However, whether you’re dealing with a busy CEO who doesn’t have time to create social media content or you’re just not as familiar with executive social media as you are with other digital marketing strategies, there may be many obstacles preventing you from successfully launching a social media presence for your executives. The good news is that there are ways to fast-track your CEO’s social media presence in order to quickly build their online profile and start driving towards business objectives. One of the quickest and most efficient ways to launch a strategic executive social media program is to partner with experts who have done it before! In our previous articles, we outline ways marketers can leverage executive social media agencies for content creation and social media...

18:13 / Guide

26 Jun

5 Ways To Get Your CEO Noticed On Social Media

Did you know that your CEO’s online presence can help improve brand awareness, drive traffic to the company’s website, and even generate leads? Whether marketers want to establish a brand new social media presence for their executive or support their executive’s existing online presence with highly strategic business content, it’s well worth the time and effort because getting noticed on social media can help drive toward business objectives. Keep reading to learn five different ways executives can attract more attention on social media. 1. Promote Your CEO on Your Company’s Social Media Channels One straightforward and simple way for marketers to promote their CEO’s social media presence is to occasionally reshare content the executive has posted. For example, if they’ve shared an interesting article about leadership, reshare their post on the company social channels and add a unique comment, such as, “Check out this interesting...

13:16 / Guide

28 Apr

5 Reasons Why Your Executive Social Media Fails

As more executives become the public face of their company, establishing a strong social media presence for them has become increasingly important. That being said, if the process of strategically positioning a company’s executive was easy, everyone would have done it by now! Some marketers may have tried to establish their executive’s social media program in the past, but didn’t see successful results, so they may hesitate to try again. As the saying goes, “once bitten, twice shy.” However, not positioning your company’s executives on social media is a significant missed opportunity to drive awareness, obtain leads, or even support internal initiatives such as attracting top talent in a highly competitive labor market. Keep reading this article to learn the top five reasons why your executive social media program is failing — and see our expert tips on how to solve them! Fail...

19:13 / Guide

article image featuring a man at a work desk and article title executive social media in the finance industry

03 Mar

Executive Social Media in the Financial Industry

In our previous article, we shared how executives in the healthcare industry can navigate industry regulations while still using social media effectively. In this article, we turn our attention to another industry with just as strict compliance rules: finance. Whether an executive is in the private equity space, banking, investments, or another finance-related sector, just like healthcare executives, finance executives must be careful about what they share online through social media. However, there are ways to effectively establish a social media presence to support company objectives. Keep reading to learn more about content that finance executives should stay away from, content ideas they can post, and how using social media in the highly-regulated financial industry is more accessible than you think. Financial Compliance and Regulations Certain industries have regulatory bodies that oversee what type of information can or cannot be shared on social media...

15:39 / Guide

20 Jan

9 Ways to Support Your Executive’s Social Media Presence

While many businesses today are on social media, executives on social media can help their company reach key business objectives through their own strategic online presence. Marketers can use a variety of different platform tools in order to effectively promote their executives and position them in front of an even larger audience. Read our nine tips on how your company’s social media accounts can improve executive visibility. How To Improve Executive Visibility On LinkedIn Many companies have established their presence on LinkedIn, but the same can be said for executives as well. Our findings show that out of the 352 Fortune 500 CEOs on social media, 97% of them have a LinkedIn account. Here’s how marketers can leverage their company’s LinkedIn content to improve executive visibility and positioning. Reshare an executive’s post Many social media sites — LinkedIn included — offer a variety of...

16:49 / Guide

05 Aug

Molly Johnson-Jones: Using LinkedIn to Advocate for Remote Workers

Molly Johnson-Jones is the founder and CEO of Flexa Careers, a platform that verifies companies and provides more transparency when it comes to job hunting. She was recently named one of the U.K.’s Top Voices 2022 on LinkedIn in the Work-Life Balance category, a list that highlights top content creators on the platform. It comes as no surprise then that she sat down with U.K. Tech News for an interview where she shared her thoughts about LinkedIn. In this article, we explain and analyze the impressive content that Johnson-Jones shares on LinkedIn that has gained her a following. Advocating for a Flexible Work Culture Johnson-Jones has created a following of over 11,000 users on LinkedIn by striking up conversations and debates about her area of expertise — work-life culture. Her posts call for responses and reactions from her followers, which is an effective way...

14:51 / Front Page Execs

11 Jul

How Executives can Contribute to Their Company’s Social Proof

It has become essential for executives to be on social media, both from a marketing and public relations standpoint. When a business leader has a strategic and effective online presence, the executive and their company both benefit. For example, an executive can build their personal brand, interact with customers and connections, and establish themselves and their company as trustworthy. One way that users on social media gain trust for a company is through social proof. In this article, we will look at the concept of social proof and how executives can utilize this to create a successful social media presence that benefits their company. What is Social Proof? Social proof is a term to describe how people react based on the actions of those around them. From a marketing perspective, social proof is a way for businesses to gain credibility by showing how...

16:54 / Articles

24 Jun

How to be an Influential Conversation Starter on Twitter

The founder and CEO of Box Inc, Aaron Levie, is an innovative leader in the tech world — and online. On Twitter, Levie is a conversation starter and uses his platform to share his thoughts, opinions, and advice on software, technology, and crypto. He effectively uses his social media platform to authentically engage with his followers. Keep reading for our analysis of Levie’s online presence. An Engaged Conversation Starter on Twitter On Twitter, Aaron Levie has a large audience with over 2.4 million followers. He has gained a large following by sharing his opinions, experiences, and even some jokes every now and then. Levie is a conversation starter and isn’t afraid to share his opinion and openly engage with other users. It's clear that he views this platform as a space to share his insights and interact with his followers and other...

17:56 / Executive Spotlight

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