08 Dec

As 2024 quickly approaches, it’s clear that executive social media is not only here to stay, but has become an even more integral part of many digital marketers’ strategies. Not only is positioning the company on social media vital for creating a strong online presence, but more CEOs and executives are also strategically establishing themselves on social media — and reaping the benefits, such as increased brand awareness and credibility. Whether you launched an executive social media program this year or you’re still looking into it, here are some goals to focus on in 2024!   For those just getting started with their executive social media program… In 2024, one of your goals could be to start positioning one (or a number) of company executives on social media. Their online presence will complement your existing digital marketing activities, including your company’s organic and paid...

15:16 / Guide
07 Jul

A company’s online presence can be just as valuable as the company’s social media pages. However, whether you’re dealing with a busy CEO who doesn’t have time to create social media content or you’re just not as familiar with executive social media as you are with other digital marketing strategies, there may be many obstacles preventing you from successfully launching a social media presence for your executives. The good news is that there are ways to fast-track your CEO’s social media presence in order to quickly build their online profile and start driving towards business objectives. One of the quickest and most efficient ways to launch a strategic executive social media program is to partner with experts who have done it before! In our previous articles, we outline ways marketers can leverage executive social media agencies for content creation and social media...

18:13 / Guide
17 Mar

Over the past few years, it’s become clear that establishing a strategic social media presence for a company’s executives is just as crucial as marketing the company itself. Yet, ask any marketer and they’ll tell you there are not enough hours in the workday to give both digital marketing strategies the attention they deserve. That’s where executive branding services come in. In this article, learn about the different types of digital content creation services that marketers can access and how bringing on a partner agency can help fill much-needed gaps in a company’s digital marketing funnel.   Strategic Thought Leadership Writing One of the most time-consuming activities is also one of the most important in any successful executive social media program: thought leadership writing. This includes researching, drafting, and editing social media copy. That’s why strategic thought leadership writing is one of the most...

16:06 / Executive Expertise
03 Mar

In our previous article, we shared how executives in the healthcare industry can navigate industry regulations while still using social media effectively. In this article, we turn our attention to another industry with just as strict compliance rules: finance. Whether an executive is in the private equity space, banking, investments, or another finance-related sector, just like healthcare executives, finance executives must be careful about what they share online through social media. However, there are ways to effectively establish a social media presence to support company objectives. Keep reading to learn more about content that finance executives should stay away from, content ideas they can post, and how using social media in the highly-regulated financial industry is more accessible than you think.   Financial Compliance and Regulations Certain industries have regulatory bodies that oversee what type of information can or cannot be shared on social media...

15:39 / Guide
20 Jan

While many businesses today are on social media, executives on social media can help their company reach key business objectives through their own strategic online presence. Marketers can use a variety of different platform tools in order to effectively promote their executives and position them in front of an even larger audience. Read our nine tips on how your company’s social media accounts can improve executive visibility.    How To Improve Executive Visibility On LinkedIn Many companies have established their presence on LinkedIn, but the same can be said for executives as well. Our findings show that out of the 352 Fortune 500 CEOs on social media, 97% of them have a LinkedIn account. Here’s how marketers can leverage their company’s LinkedIn content to improve executive visibility and positioning.   Reshare an executive’s post  Many social media sites — LinkedIn included — offer a variety of...

16:49 / Guide