07 Nov

Launched to the public in May 2006, Facebook remains one of the top social media sites—even if it may not seem like it. As marketers and companies look to platforms like Instagram, TikTok, and LinkedIn, it can be easy to forget just how popular Facebook was and continues to be. And yes, we’re talking right now in 2024! In fact, this Statista study illustrates how active the platform is, with monthly active users increasing steadily since Q3 2008. Facebook is the most used online social media channel around the world with over 3 billion users. The United States ranks second behind India in terms of user count. With Facebook being such a popular platform, why doesn’t it get mentioned as often as LinkedIn when it comes to executive social media? Keep reading to learn whether Facebook is a good fit for your executive...

16:25 / Executive Expertise
21 Dec

In our recent series about the top retail executives you should be following on social media, we looked at ways they use online platforms to help build their personal brand while achieving their business objectives. Establishing a brand presence on social media is second nature to most digital marketers, but what about helping their company's executives establish their own profile? One of the first steps is understanding which social media platform would be the best fit for your executives. In this article, we look at some of the most popular social media platforms and what makes them stand out. By the end of this article, marketers should have a clearer picture of which social media platforms to position their executives on.  Before we get started, don't forget to download our free step-by-step guide on how to get your company's executives on social...

18:02 / Guide
24 Jul

During the COVID-19 crisis, Arne Sorenson, president and CEO of Marriott International, made headlines with his thoughtful video message in which he showcased strong leadership skills. Given the major global impact of the pandemic, his approach was touted by many as being an example of how executives should address the situation—by being honest, genuine, and outlining a clear path forward. In today's Executive Spotlight, we analyze his LinkedIn and Facebook social media profiles to see how Sorenson has translated his leadership style to his online content. As an executive on social media, his strengths lie in establishing his thought leadership through long-form LinkedIn articles and video content, in order to address topics important to him.   LinkedIn: Establishing a Thought Leadership Strategy With over 770,000 followers on LinkedIn, Sorenson's content draws a lot of user engagement in terms of reactions and comments. Many of...

14:16 / Executive Spotlight