Social media usage among CEOs is increasing steadily every year, and this year marks an all-time high. We found that as of August 2020, 62% of CEOs are now present on at least one social media platform. Keep reading for other interesting findings from this year’s research....
Ed Roshitsh, the CEO of Dude Solutions, typically raises money for veteran charities every year, but this year's approach had a more personal touch. He posted on LinkedIn saying he would hold a draw to randomly select five U.S. armed forces members serving overseas and personally pay for their plane tickets home for the holidays. Roshitsh's post went viral, gaining attention not just from other LinkedIn users, but from the media and even other businesses. In this article, we will be analyzing his LinkedIn posts and consider how his generous actions impact his personal and company branding. We will also take a look at how executives can improve their social media post's reach through utilizing best practices. Holidays for Heroes Roshitsh made his original LinkedIn post at the end of November, announcing his plan to purchase plane tickets for five military personnel. After...
Co-founded in 2004 by Dan Price, Gravity Payments is a credit card processing company dedicated to providing independent business owners with a low-cost alternative, while aiming to have transparent business practices. Price made headlines when he raised the minimum salary for all employees to $70,000 while cutting his own $1.1 million salary by 90%. While Price and the company faced backlash from some other businesses, and even some employees, Gravity Payments has been steadily growing ever since. In 2014, the company processed $3.8 billion and this amount grew to $10.2 billion in 2018. Revenue and profits have also doubled, while customer retention has increased from 91% to 95%. For reference, the industry average is a mere 68%. Meanwhile, the number of employees has grown from 120 when the new minimum wage was announced to 200. As the leader of such...
What Is Social Recruiting? More job applicants than ever before are using online resources and social media in their job search. One study found that 79% of job seekers use social media to look for new opportunities. The majority of job searches these days are done online, so for businesses to effectively engage in social recruiting (also known as social hiring), a social presence is more important than ever before. Social recruiting is when companies use social media to tap into this large group of online job seekers by sharing relevant content and appealing directly to potential talent. Social recruiting can include a variety of different processes, such as posting job ads on social media platforms or using social media to learn more about candidates. An effective part of social recruiting is leveraging a brand’s internal resources in order to appeal to potential...