28 Feb

Content mix is an important factor when developing a social media strategy for executives. Original video content draws a great deal of engagement among users and sets the executive apart from those who are not utilizing video as part of their strategy. While the majority of social media content is comprised of text or images, videos have grown to become an important part of online content diversity. In fact, one study showed that social media posts with a video gets shared by users 1200% more than other types of posts, such as text and images. In this article, we will be discussing how original video content can benefit executives on social media by giving them another way to connect with their followers.   Why Executives Should Implement Video Content   When it comes to video content, many studies have shown how important this type...

15:10 / Articles / Guide
31 Jan

Over the past week, one funny meme has gone viral across social media. With over 500,000 posts on Instagram alone, the origins of the meme came from an unlikely source–74-year-old country singer, Dolly Parton. Her original posts have received a lot of engagement so far. On Twitter, her post has almost 40,000 retweets and over 250,000 likes. Her post on Facebook has garnered almost 3,000 comments and over 14,000 shares, while on Instagram, her post has received almost 15,000 comments and over 1.1 million likes. https://twitter.com/DollyParton/status/1219681321762656256   The meme has spread across social media platforms with adaptations created by brands, celebrities, and the general audience using #DollyPartonChallenge. In this article, we will take a look at what makes this meme so popular, and some executives who have posted their own version.   The #DollyPartonChallenge Meme and Why it Spread   The #DollyPartonChallenge is a collage of four...

14:40 / Front Page Execs
08 Nov

What Is Social Recruiting?    More job applicants than ever before are using online resources and social media in their job search. One study found that 79% of job seekers use social media to look for new opportunities. The majority of job searches these days are done online, so for businesses to effectively engage in social recruiting (also known as social hiring), a social presence is more important than ever before.  Social recruiting is when companies use social media to tap into this large group of online job seekers by sharing relevant content and appealing directly to potential talent. Social recruiting can include a variety of different processes, such as posting job ads on social media platforms or using social media to learn more about candidates.  An effective part of social recruiting is leveraging a brand’s internal resources in order to appeal to potential...

18:50 / Articles / Guide
01 Nov

John Legere is not the type of executive that wears a suit and tie–at least, not unless it's magenta in color. The CEO of T-Mobile, one of the largest telecommunications companies in the U.S., is anything but your typical executive. He has cultivated 6.49 million followers on Twitter, over 75,000 followers on Instagram, and over 390,000 followers on Facebook.    John Legere is Mr. Magenta   If you do not recognize the name John Legere, you may be more familiar with his nickname: Mr. Magenta. It is a catchy phrase that perfectly describes Legere. On social media, he is often wearing the color, whether it is a t-shirt, sneakers, or even magenta hair for #NationalHairDay. This color choice is no accident as it is the same iconic magenta of T-Mobile's logo. It is a smart and subtle way of indirectly calling attention to the...

18:11 / Executive Spotlight