How to Enhance an Active Executive’s Social Media Strategy
For executives who have established an online social media presence, frequent posting can be an effective way to connect with their audience. But what happens when you want to elevate that presence into something more strategic, goal-oriented, and impactful for your business? In this article, we explore how an executive social media program can enhance an active social media presence while addressing key challenges like maintaining a consistent tone, avoiding overlap, and ensuring content adds strategic value. Understanding the Executive’s Tone of Voice Challenge: One concern an executive may have is that if two parties are creating content for one social media account — the individual and the in-house marketer or executive social media agency they’re partnering with — the posts may lack cohesiveness and come across as being written by two distinct voices. Solution: While this is certainly a valid concern, different executive marketing agencies...
