Chief Executive Chair at Ann Summers and Knickerbox, Jacqueline Gold CBE is considered by many to be one of the most inspiring and successful executive women in the UK. In 1981, Gold wanted women to be able to purchase lingerie and sex toys in a high class environment. By 1987, Gold was appointed CEO of Ann Summers and turned a sex shop run by men into a multi-millon pound business run by women, for women.  On social media, Gold has created a women-centric and business-centric community by advocating for women’s autonomy and sharing her business advice throughout her content. Gold uses a comprehensive strategy across Instagram, LinkedIn, and Twitter. In this article, we will be looking at how effective Gold’s influential presence is on Instagram in particular.    Authenticity and Inspiration on Instagram At the time of this article’s publication, Jacqueline Gold’s Instagram...

Ryan Holmes is a Canadian computer programmer and internet entrepreneur, and best known as the founder and CEO of Hootsuite, a social media management tool for businesses. As an internet entrepreneur who helped create one of the most successful scheduling tools, he is obviously familiar with social media platforms. Continue reading as we examine how Holmes masters the use of LinkedIn, Instagram, and Twitter in very different ways to share both professional and personal content. ...

The #StepUpToTheTable initiative asks social media users to support struggling restaurants by buying from them and spreading the word to support others in the industry. Executives should view hashtag challenges like this one as an avenue to improve their own social impact: taking part in it actively helps to give back to local communities, it raises widespread awareness by encouraging users to tag their own connections, and has the potential to make a positive social difference on a large-scale level. ...

In our recent series about the top retail executives you should be following on social media, we looked at ways they use online platforms to help build their personal brand while achieving their business objectives. Establishing a brand presence on social media is second nature to most digital marketers, but what about helping their company's executives establish their own profile? One of the first steps is understanding which social media platform would be the best fit for your executives. In this article, we look at some of the most popular social media platforms and what makes them stand out. By the end of this article, marketers should have a clearer picture of which social media platforms to position their executives on.  Before we get started, don't forget to download our free step-by-step guide on how to get your company's executives on social...

For executives who have written articles for third-party publications, sharing a link to their work on social media is an effective way to draw attention to their content. In many cases, these articles are often important company announcements that are delivered by an individual because the messaging is meant to be more relatable to the reader. Chris Kempczinski, the President and Chief Executive Officer at McDonald's Corporation, recently wrote an article for CNN where he discusses the challenging year and how, as a company, McDonald's will overcome these obstacles. He also announced a new social media challenge, #HereForRMHC, stating that the company will be committing $100 million over five years to the Ronald McDonald House Charities. In this article, we take a closer look at his LinkedIn profile and analyze the post he made for his article and how he has promoted...

Today, we’re highlighting some of the top executives in the tech industry to follow on social media. These leaders are actively sharing innovations in their field and providing important resources and information about their companies’ efforts, particularly focused on how they are adapting and transforming their industry during the pandemic.  ...