Over the years, we’ve seen a growing number of CEOs leveraging social media to support their strategic business objectives. Way back in 2015, an article on CEO.com found that only 39% of Fortune 500 CEOs were on any social media platform. In 2019, we decided to take a closer look at the Fortune 500, which is an annual list of the largest U.S. companies ranked by their total revenues. Our study found that 54% of Fortune 500 executives have at least some social media presence — a drastic shift in just four years! In 2020, our updated study found that 62% of Fortune 500 CEOs were on social media, and our 2022 study saw 70% of executives were on social media. We’re back with another analysis of the Fortune 500 list from 2023! What executive social media trends are we seeing? Keep reading...

The growing momentum of executive social media means LinkedIn’s thought leader ads are a useful addition to the platform. This feature allows marketers to sponsor or “boost” organic posts from their employees, such as their CEO or other executives. A complementary piece to your overall digital marketing program, LinkedIn’s thought leader ads can help drive brand awareness, build credibility, and strategically position your executives on LinkedIn. In this article, we share our tips on how to craft the perfect LinkedIn post to sponsor as a thought leader ad!   Before You Start, Identify Your Goal! The first thing marketers should keep in mind is that you don’t want to sponsor just any post from your executive. If you’re investing in thought leader ads, start with a goal in mind. Thought leader ads take an organic post and push it out to your target audience...

Long-form content can be an effective complementary piece to an executive’s strategic social media presence. With many CEOs and other business leaders using LinkedIn as their primary social media platform, one feature to consider making use of is LinkedIn’s increasingly popular “newsletters.” In this article, we provide a brief overview of what LinkedIn newsletters are, share our top tips to keep in mind, the benefits of your executive having a newsletter, and ideas on what to write about.   What is LinkedIn’s “Newsletter” Feature? Compared to many of the other top social media sites, LinkedIn is truly the home for long-form content. Not only do social media posts feature relatively lengthy character limits compared to a platform like X, but the company’s newsletter feature is also an excellent way to share long-form content on a regular basis. Both individual users and company pages can create...

In our previous article, we shared how executives in the healthcare industry can navigate industry regulations while still using social media effectively. In this article, we turn our attention to another industry with just as strict compliance rules: finance. Whether an executive is in the private equity space, banking, investments, or another finance-related sector, just like healthcare executives, finance executives must be careful about what they share online through social media. However, there are ways to effectively establish a social media presence to support company objectives. Keep reading to learn more about content that finance executives should stay away from, content ideas they can post, and how using social media in the highly-regulated financial industry is more accessible than you think.   Financial Compliance and Regulations Certain industries have regulatory bodies that oversee what type of information can or cannot be shared on social media...

While many businesses today are on social media, executives on social media can help their company reach key business objectives through their own strategic online presence. Marketers can use a variety of different platform tools in order to effectively promote their executives and position them in front of an even larger audience. Read our nine tips on how your company’s social media accounts can improve executive visibility.    How To Improve Executive Visibility On LinkedIn Many companies have established their presence on LinkedIn, but the same can be said for executives as well. Our findings show that out of the 352 Fortune 500 CEOs on social media, 97% of them have a LinkedIn account. Here’s how marketers can leverage their company’s LinkedIn content to improve executive visibility and positioning.   Reshare an executive’s post  Many social media sites — LinkedIn included — offer a variety of...

Social media has become one of the most effective platforms for creating and fostering connections. Many consumers use these platforms to interact with brands and even company executives. On the other hand, more CEOs and business leaders are establishing their online presence to take advantage of all the benefits social media has to offer. One example is the senior vice president of loanDepot, Alec Hanson, who has leveraged the power of building relationships on social media. His success across several platforms has led to a Forbes feature, How Every Leader No Matter The Industry Can Adopt Social Media, which details how he is effectively using social media for his business. In this article, we analyze Hanson’s social media strategy and explain what makes his online presence so successful.    Creating Connections Authentically  Alec Hanson has a comprehensive strategy across every major social media platform you...