Executives Addressing the “Next Normal”
Salesforce CEO Marc Benioff is an executive who primarily focuses on COVID-19 related posts on his Twitter account. The timely nature of his actions are primarily reflected in his decision to co-sponsor the “Next-Gen Mask Challenge” in July of 2020. Motivated by statistics showing that one-third of the U.S. population do not regularly wear masks, this event calls on youth creators to submit innovative designs for surgical-grade protective masks. The type of online presence Benioff employs on Twitter, particularly within the last few months, is primarily based on informing followers about public safety measures and how the world can effectively adapt moving forward. ...