3 Things Executives Aren’t Doing on Social Media (But Should!)
Establishing a successful executive social media presence requires a lot of strategy: both upfront objectives and ongoing management and performance tracking. Many CEOs and executives think that just posting content on their social media account once or twice a week is enough, but the truth is that there are more factors that contribute to the overall success of their online presence. Keep reading to learn the three straightforward strategies that many executives aren’t doing on social media — but should! 1. Engage With Other Social Media Users There are many ways to boost the visibility of a social media post, such as encouraging people to share the posts or using popular hashtags within the posts. (We wrote an entire article about this topic, so be sure to give that a read too: 5 Ways To Get Your CEO Noticed On Social Media.) For CEOs and...
