05 Dec

Did you know that in 2023, almost 70 million people in the U.S. listened to podcasts? This number is projected to increase to over 110 million listeners in 2029. Podcasts have been around for decades but this medium became increasingly popular during the COVID and post-COVID periods. Today, there are quite literally millions of different podcasts to tune in to, hosted on sites like YouTube and Spotify. From true crime to art to those focusing on world news and entertainment, podcasts cover an extensive range of topics and personalities. There’s even one about breakfast cereal. There are also podcasts with a more business-oriented focus, featuring CEOs and business founders who appear as guest speakers to share their unique insights. Examples include Meet the CEOs, TOP CEO, Scaling Up, and Not Another CEO Podcast. In past articles, we’ve discussed the importance of strategically positioning...

17:19 / Executive Expertise
21 Nov

For executives who have established an online social media presence, frequent posting can be an effective way to connect with their audience. But what happens when you want to elevate that presence into something more strategic, goal-oriented, and impactful for your business? In this article, we explore how an executive social media program can enhance an active social media presence while addressing key challenges like maintaining a consistent tone, avoiding overlap, and ensuring content adds strategic value.   Understanding the Executive’s Tone of Voice Challenge: One concern an executive may have is that if two parties are creating content for one social media account — the individual and the in-house marketer or executive social media agency they’re partnering with — the posts may lack cohesiveness and come across as being written by two distinct voices. Solution: While this is certainly a valid concern, different executive marketing agencies...

16:38 / Guide
07 Nov

Launched to the public in May 2006, Facebook remains one of the top social media sites—even if it may not seem like it. As marketers and companies look to platforms like Instagram, TikTok, and LinkedIn, it can be easy to forget just how popular Facebook was and continues to be. And yes, we’re talking right now in 2024! In fact, this Statista study illustrates how active the platform is, with monthly active users increasing steadily since Q3 2008. Facebook is the most used online social media channel around the world with over 3 billion users. The United States ranks second behind India in terms of user count. With Facebook being such a popular platform, why doesn’t it get mentioned as often as LinkedIn when it comes to executive social media? Keep reading to learn whether Facebook is a good fit for your executive...

16:25 / Executive Expertise
24 Oct

An article in The Financial Times shared key LinkedIn findings, showcasing how the platform has become a powerful and strategic tool for CEOs and C-suite executives. Over the past few years, the number of executives using LinkedIn has risen — but why is this the case? What makes LinkedIn one of the most attractive social media channels for executives? And how can marketers leverage social media for their company executives?   New Research Highlights the Importance of Executive Social Media Before we dive into executive social media, let’s review the top findings from LinkedIn’s research: Over the past five years, the number of U.S. C-suite executives on LinkedIn has increased by 35%. Globally, the platform has seen a 23% increase in content shared by chief executives. Posts by C-suite executives get around 4x more engagement than content shared by other LinkedIn users. After publishing...

19:30 / Executive Expertise
10 Oct

We often discuss the importance of thought leadership and why strategically positioning your CEO and other executives on social media can benefit your business in a number of ways, such as by building increased brand awareness and credibility. After choosing the right executive to build a social media presence for, and determining how many and which platforms to use, the next question is how often should your executive post on social media. As is often the case, it all comes down to what your primary objective is for your executive social media program. In this article, we explore three different social media posting frequencies — low, medium, and high — and share our insights into the benefits and potential challenges of each one.   Low-Frequency Posting (1-2 times per month) Starting with the lowest posting cadence are executives who post around 1 or 2 times a month....

16:34 / Guide
30 Aug

The technology industry is vast, encompassing sectors such as software development and hardware manufacturing to recent hot topics like artificial intelligence, smart cities, and more. At times, there may even be crossovers between other major industries, such as fintech and medtech. In the article below, we explore the unique social media landscape for technology CEOs and executives, including key policies to consider and ideas to effectively engage their audience online.   Tech Industry Policies and Regulations In any innovative industry — such as technology — things move forward at breakneck speed. New tools, platforms, and processes all contribute to an ever-changing environment. What doesn’t move at a similar pace is government regulations and we certainly see that over the past few years with generative AI. That being said, while governments around the world continue to develop their own set of policies, there are existing...

14:40 / Executive Expertise
02 Aug

By now, many of you may have seen how some LinkedIn posts look a bit different than what you’re used to. But what changed on LinkedIn — and why? And for executives or marketers managing their company executive’s personal social media accounts, how will this update impact your content moving forward?   How and Why Did LinkedIn Change Its Organic Post Preview? First, let’s discuss what the change was. Previously, when you shared a link in a post, it looked like this in a social media feed: After LinkedIn’s update, organic posts now look like this: The section you see in gray below the post text — the “autopopulated link card” or “link preview” — is now much smaller. The image has been scaled down significantly and is on the left side of the article title. While organic posts shared in your LinkedIn feed may look like...

14:46 / Executive Expertise
10 May

Over the years, we’ve seen a growing number of CEOs leveraging social media to support their strategic business objectives. Way back in 2015, an article on CEO.com found that only 39% of Fortune 500 CEOs were on any social media platform. In 2019, we decided to take a closer look at the Fortune 500, which is an annual list of the largest U.S. companies ranked by their total revenues. Our study found that 54% of Fortune 500 executives have at least some social media presence — a drastic shift in just four years! In 2020, our updated study found that 62% of Fortune 500 CEOs were on social media, and our 2022 study saw 70% of executives were on social media. We’re back with another analysis of the Fortune 500 list from 2023! What executive social media trends are we seeing? Keep reading...

14:03 / Executive Expertise
12 Apr

In a previous article, How Executives Can Use Video on Social Media, we shared why videos can be an important tool for executives. Based on our own executive clients, we find that those who share videos featuring themselves speaking about industry topics consistently outperform executives who do not create videos. Creating videos for executive social media is more straightforward and easier than you think. So, why are many executives still hesitant to appear in front of the camera? Keep reading to learn about the top five myths about videos that are holding executives back from achieving more engagement with their social media content, strengthening their thought leadership, and driving toward their business goals.   Myth #1: Videos Have To Be Highly Polished and “Professional” There's a misconception that videos shared on an executive’s social media page need to be professionally produced with high production value (and...

14:06 / Guide