One prominent participant in the Google walkouts conversation was Luis von Ahn, CEO and co-founder of language-learning app Duolingo. In this edition of Front Page Execs, Influential Executive will be examining what von Ahn did right, why he did it, and what he should have avoided when engaging in this conversation....
“I like forensic accounting, financial crisis hindsight, and kittens.” What Tracy Alloway has in her bio on her Twitter page is helpfully indicative of the type of content her followers can expect from her: a healthy blend of financial insights and humor. Formerly the US financial correspondent for the Financial Times, Tracy now works as Executive Editor for Bloomberg Markets. As the face of one of the largest financial magazines in the United States, Tracy positions herself as a thought leader within the financial news industry in order to promote both herself—and, by extension, Bloomberg as a whole—as a reliable provider of the most recent information and original insights. To this end, Tracy takes full advantage of Twitter’s fast-paced and discussion-focused nature, using it as her primary platform for leading the online conversation. Let’s shift the Executive Spotlight onto how...
Many executives, particularly those in business-to-business (B2B) industries like consulting, architecture, engineering, law, financial services, and technology, have a common goal with their digital presence: to establish themselves as a credible business leader in their field with a strategic thought leadership program. As we mentioned in a previous blog post, millennials are now a key part of the workforce, meaning that they are both potential talent and potential customers for your brand. As these millennials often turn to social media to learn more about brands, having an influential executive’s voice speaking for your business is crucial to gaining both their attention and their trust. Once an executive has successfully positioned themselves as an industry expert, they will no longer have to constantly seek out sales inquiries, speaking and media opportunities, and increased visibility themselves. Rather, they will receive an increasing flow...