This month, influential executive Tim Cook, Apple CEO, made headlines once again when he briefly changed his name on his Twitter account. This is what it looked like:
In this edition of Front Page Execs, we’ll take a look at the events leading up to the “Tim Apple” name change, as well as the ingenuity behind the move for this executive’s social media presence.
On March 6, 2019, President Donald Trump mistakenly referred to Tim Cook as “Tim Apple” during a meeting of the American Workforce Policy Advisory Board at the White House. Social media, of course, latched onto this accident, and “Tim Apple” began to trend on Twitter. Less than twenty-four hours later, Tim Cook rode that trending wave to the top when he changed his name to Tim Apple on the platform.
Twitter users loved it. By capitalizing on the trend...