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In August 2018, Salesforce CEO Marc Benioff made the decision to promote the company’s COO Keith Block to be its new co-CEO. Salesforce’s long-time founder was prompted to partner up with Block after taking a two-week-long digital detox last July. After this brief hiatus, Benioff told CNBC that experiencing such tranquility without his electronics made him realize one thing: he was too busy. With Block now helping Benioff run the 20-year-old cloud-based software company, Benioff has been focusing his attentions on passion projects to use his position of power for social good. By focusing on this aspect of his leadership, Salesforce has also seen the added benefit of having a positive and public face for the brand. From a quick glance at Benioff’s Twitter page, it is instantly clear what type of leader the Salesforce CEO and newly named owner of...

In this special New Year’s edition of Influential Executive’s Front Page Execs, we’ll take a brief look together at the ups and downs of Musk’s Twitter presence over the course of 2018, which would eventually lead to this quasi-censorship on his social media....

While many other sources are, at this moment, recording Polman’s professional legacy, in this edition of Executive Spotlight by Influential Executive, we’ll take a closer look at the former CEO’s Twitter legacy....

Why Executives Need to be on Social Media Social media for executives — it truly impacts the bottom line. Recent data is showing a compelling reason for CEOs and their teams to look at social media more seriously. Millennials lead the charge on this trend, but they are not the only ones looking to social media and the web to better understand the brands they buy from and the companies they work for - focusing on the leaders that represent them. "Consumers are looking to social media and the web to better understand the brands they buy from and the companies they work for - focusing on the leaders that represent them." Millennial Decisions are Fueled by Online Research Millennials are now a key part of the workforce, meaning that they are both potential talent and potential customers for your brand. These millennials often...

One prominent participant in the Google walkouts conversation was Luis von Ahn, CEO and co-founder of language-learning app Duolingo. In this edition of Front Page Execs, Influential Executive will be examining what von Ahn did right, why he did it, and what he should have avoided when engaging in this conversation....

In order to understand what makes our in-house tool, Social Intelligence Optimization (SIO), so powerful, we must first analyze the social media landscape for executives. Our most recent research shows that executives and leaders clearly outperform brands in terms of engagement on LinkedIn, on the order of 3x. But to take advantage of this leg up on brands, executives need a strategic and thoughtful social presence that’s optimized for their audience. "Executives and leaders clearly outperform brands in terms of engagement on LinkedIn, on the order of 3x." As we look to position leaders effectively on LinkedIn and other social platforms, it is critical to analyze and understand the various parameters that can drive impressions and, more importantly, valuable engagements. This is something that agencies and brands alike have struggled with, often resorting to anecdotal insights and conclusions based on very small...

“I like forensic accounting, financial crisis hindsight, and kittens.” What Tracy Alloway has in her bio on her Twitter page is helpfully indicative of the type of content her followers can expect from her: a healthy blend of financial insights and humor. Formerly the US financial correspondent for the Financial Times, Tracy now works as Executive Editor for Bloomberg Markets. As the face of one of the largest financial magazines in the United States, Tracy positions herself as a thought leader within the financial news industry in order to promote both herself—and, by extension, Bloomberg as a whole—as a reliable provider of the most recent information and original insights. To this end, Tracy takes full advantage of Twitter’s fast-paced and discussion-focused nature, using it as her primary platform for leading the online conversation. Let’s shift the Executive Spotlight onto how...

Can leaders and executives naturally achieve much higher engagement rates on LinkedIn than the brands and companies they work for? We’ve seen third-party reports and articles on this subject over the last year or so, but we set out to prove it ourselves with data. We also wanted to better understand the variety of factors driving higher social media engagement rates for top-performing leaders on LinkedIn.   Our Social Media Engagement Research We looked at more than one thousand profiles on LinkedIn, focusing on executives, leaders and brands, and created 3 tiers (low, medium, and high) based on the size of their respective followings. We defined the low tier as under 10,000 followers, the medium tier as between 10,000 and 50,000 followers, and the high tier as more than 50,000 followers. We then examined the rate of social media engagement, defined as likes and...