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If your company’s chief executive is in the news, you always hope it’s for a positive reason. In the case of General Electric (GE), the company’s CEOs have unfortunately had a tumultuous relationship with the media in the recent past. Only last week, GE’s CEO John Flannery made headlines when he was ousted from the company after only 14 months. Part of the reason for such a quick change may have been the large shoes that both Flannery and his predecessor Jeff Immelt failed to fill: those of influential executive Jack Welch. Jack Welch was the illustrious CEO for GE from 1981 to 2001, during which time he garnered the reputation of one of America’s greatest business leaders. Therefore, it comes as no surprise that his social media channels also serve as an excellent model for thought leadership. Now retired, Jack...

Last week, executives of the world’s top companies spoke out on the separation of migrant children from their parents. In this edition of Front Page Execs, we’ll examine how three influential executives from two particular companies handled the situation: Lyft’s co-founders John Zimmer and Logan Green, and Uber’s CEO Dara Khosrowshahi....

Many executives, particularly those in business-to-business (B2B) industries like consulting, architecture, engineering, law, financial services, and technology, have a common goal with their digital presence: to establish themselves as a credible business leader in their field with a strategic thought leadership program. As we mentioned in a previous blog post, millennials are now a key part of the workforce, meaning that they are both potential talent and potential customers for your brand. As these millennials often turn to social media to learn more about brands, having an influential executive’s voice speaking for your business is crucial to gaining both their attention and their trust. Once an executive has successfully positioned themselves as an industry expert, they will no longer have to constantly seek out sales inquiries, speaking and media opportunities, and increased visibility themselves. Rather, they will receive an increasing flow...

In 2018, most brands have a social media presence. They invest many hours and dollars into developing a steady cadence of high-quality content that aligns with their brand voice and objectives, and that is optimized for each social channel. On a day-to-day basis, these brands focus on how to capture and engage their audience with creative campaigns and influencer content, all while justifying the investment and trying to show ROI. It’s a road well-traveled for most brands. But what about executives? Most senior executives, however, do not yet have a strong social presence, particularly CEOs. Only 39% of CEOs have any social media presence at all. Why is it that there are so many brands who concentrate on the brand account, and yet often neglect the account of the face of the brand itself? It’s usually a combination of factors, from...