When it comes to leadership positioning, it’s not just a CEO that should use social media strategically. What about other key executives, like the company’s CMO, CHRO, or even sales leaders? Marketers must keep in mind that depending on their business objectives, certain messaging may resonate more strongly when it’s delivered by someone other than the CEO....
Is establishing your CEO’s social media presence on your marketing wishlist? For many marketers who understand the benefits of having their company’s executives on social media, it is — but they face key challenges. With only so many hours in a day, marketers are focused on company marketing objectives, while the executive social media strategy becomes less of a priority. Or, marketing teams may not be equipped to handle both the company and the executive’s social media strategy. Even if your company’s marketing efforts and the reasons why you want to establish your executives on social media drive toward the same goal, the two require different approaches in order to be effective. This is where social media content creation agencies come in. Partnering with an agency not only alleviates the workload associated with starting and managing an executive’s social media presence, but it...
Most brands today are active on many social media platforms — but more CEOs, executives, and business leaders are starting to see the value of being online as well. Executives on social media can be an impactful driving force when it comes to accomplishing business goals. The most effective executive social media accounts are the ones that curate a personal brand, while also complementing the company's overall marketing strategy. In this article, we go over five steps in building a strategic executive social media presence. Following these steps not only increases engagement on social media but can also drive results for the company’s overall marketing objectives. 1. Define your social media objectives and goals To produce an effective social media presence, there must be clear goals in place and objectives that can be met. Executives should align their online presence back to their company goals....
Ebony Beckwith is Salesforce’s chief business officer and the chief of staff to one of the company’s CEOs, Marc Benioff. This is a significant role and, through social media, Beckwith has successfully demonstrated that she’s a strong leader. She uses her platforms on LinkedIn, Twitter, and Instagram to share thoughtful advice, mentor her followers, and give insights into being in the corporate world. Let's take a look at Beckwith’s social media presence and examine why she is so successful in creating a loyal audience. Keep reading to find out more insights. Sharing Professional Advice on LinkedIn On LinkedIn, Beckwith has over 40,000 followers, a large number cultivated over the years by sharing her accomplishments and tips for being a professional in any corporate field. The most impressive aspect of Beckwith’s social media is her hashtag usage which aligns with her corresponding show and...
Being on social media as a business leader is becoming an essential part of every company’s business model. Social media enables leaders like executives and CEOs to become approachable, showcase company values, and attract talent. The number of CEOs with social media accounts has increased significantly over the past two years. The same is true when looking at the leaders of America's biggest companies, the Fortune 500. Our team at Influential Executive researched each of the CEOs on the 2022 Fortune 500 list to find their public profiles on LinkedIn, Twitter, Instagram, and Facebook. Keep scrolling for an infographic with our research findings and important statistics. If these statistics on Fortune 500 CEOs influenced your decision to get your company’s leaders online, our team can help! Click the button below to book a consultation with our experts and let’s discuss how to strategically...
Establishing a strategic social media presence as an executive or CEO is beneficial for many reasons, such as being able to support the company’s marketing efforts and increasing brand awareness. However, not all the benefits have to do with external factors for the public or consumers. Another important reason for company executives to be on social media is that their content can resonate with potential and existing employees. Some benefits include building trust, improving retention, and supporting the company’s HR department with recruitment. Keep reading to learn why being on social media as an executive is important in building employee relationships. How CEOs Can Gain Respect From Employees Executives can build a loyal employee-centric follower base through social media. According to a study by the Brunswick Group, employees prefer to work for leaders who are active on social media because executives with an online...
Social media is an effective tool for executives in the visual design industry as a way for them to create a personal brand — and support their company’s marketing efforts. Strategic visual content is an element most design executives would be well experienced with in their careers, but does their design expertise translate to social media? Content on sites such as Instagram, Pinterest, Twitter, and LinkedIn all have various design-related elements, whether it’s an image or a video. We analyze four executives from the visual design industry that effectively use their social media accounts to engage with their audience. Keep reading for four executives to follow. Scott Belsky, Executive Vice President of Adobe Adobe is the largest graphic design platform on the market. Many of the company’s executives are on LinkedIn, including executive vice president, Scott Belsky. His account has over 160,000 followers...
Instagram is not a platform that many CEOs think of first when they approach being on social media. Instead, they gravitate towards a more business-oriented platform like LinkedIn, where 68% of Fortune 500 CEOs on this year’s 2022 list have a presence. However, since 2020, the number of Fortune 500 CEOs on Instagram has increased by 133%. In this article, we analyze findings from our study of the Fortune 500 CEOs list and their social media accounts to share insights into why there has been such an increase in Instagram usage over the years. We also explain the benefits of having a company's CEO and executive team on Instagram so keep reading to learn more. Become an Approachable and Authentic Leader In 2020, out of the Fortune 500 CEOs that had social media, 6% had an Instagram account. In 2022, 14% were on...
Molly Johnson-Jones is the founder and CEO of Flexa Careers, a platform that verifies companies and provides more transparency when it comes to job hunting. She was recently named one of the U.K.’s Top Voices 2022 on LinkedIn in the Work-Life Balance category, a list that highlights top content creators on the platform. It comes as no surprise then that she sat down with U.K. Tech News for an interview where she shared her thoughts about LinkedIn. In this article, we explain and analyze the impressive content that Johnson-Jones shares on LinkedIn that has gained her a following. Advocating for a Flexible Work Culture Johnson-Jones has created a following of over 11,000 users on LinkedIn by striking up conversations and debates about her area of expertise — work-life culture. Her posts call for responses and reactions from her followers, which is an effective way...
Spencer Rascoff is a serial entrepreneur and has founded multiple successful businesses including Zillow and Hotwire. While many executives gravitate towards LinkedIn, he also uses TikTok in addition to other platforms. On TikTok specifically, he creates videos that give business and career advice while also keeping up with the latest relevant trends. As a thought leader in the business world, his strong presence on TikTok has been one of the primary reasons why he is an influential executive on social media. Keep reading for our analysis on his TikTok presence and how other executives could use the app’s impressive algorithm to promote themselves and their businesses. How is TikTok Effective for Marketing and Executives? TikTok started out as an entertaining dance app for young people but has grown into a global social media platform with over one billion monthly active users. The platform...