Authentic social media Archives - Influential Executive

18 Aug

How Many Social Media Apps Should Executives Be On?

In our previous guides, we’ve explored how social media can be beneficial to executives who use these platforms strategically. For marketers looking to position their company’s CEO or other executive on social media, it’s not just a question of which platform to use, but how many. Facebook, LinkedIn, X (previously Twitter), Instagram, TikTok, YouTube, Threads — the list of social media apps feels endless. Should your executive post content on just one platform? Two? Or perhaps even three? In this article, we share our expert tips on how to choose between a single platform or multi-platform social media strategy for your company’s CEO or executive. How far along is your executive social media strategy? Is your company’s CEO or executive just starting out on social media, or are they familiar with these platforms and have posted content on them in the past? If your executive...

14:49 / Guide

04 Aug

3 Things Executives Aren’t Doing on Social Media (But Should!)

Establishing a successful executive social media presence requires a lot of strategy: both upfront objectives and ongoing management and performance tracking. Many CEOs and executives think that just posting content on their social media account once or twice a week is enough, but the truth is that there are more factors that contribute to the overall success of their online presence. Keep reading to learn the three straightforward strategies that many executives aren’t doing on social media — but should! 1. Engage With Other Social Media Users There are many ways to boost the visibility of a social media post, such as encouraging people to share the posts or using popular hashtags within the posts. (We wrote an entire article about this topic, so be sure to give that a read too: 5 Ways To Get Your CEO Noticed On Social Media.) For CEOs and...

14:18 / Guide

26 Jun

5 Ways To Get Your CEO Noticed On Social Media

Did you know that your CEO’s online presence can help improve brand awareness, drive traffic to the company’s website, and even generate leads? Whether marketers want to establish a brand new social media presence for their executive or support their executive’s existing online presence with highly strategic business content, it’s well worth the time and effort because getting noticed on social media can help drive toward business objectives. Keep reading to learn five different ways executives can attract more attention on social media. 1. Promote Your CEO on Your Company’s Social Media Channels One straightforward and simple way for marketers to promote their CEO’s social media presence is to occasionally reshare content the executive has posted. For example, if they’ve shared an interesting article about leadership, reshare their post on the company social channels and add a unique comment, such as, “Check out this interesting...

13:16 / Guide

28 Apr

5 Reasons Why Your Executive Social Media Fails

As more executives become the public face of their company, establishing a strong social media presence for them has become increasingly important. That being said, if the process of strategically positioning a company’s executive was easy, everyone would have done it by now! Some marketers may have tried to establish their executive’s social media program in the past, but didn’t see successful results, so they may hesitate to try again. As the saying goes, “once bitten, twice shy.” However, not positioning your company’s executives on social media is a significant missed opportunity to drive awareness, obtain leads, or even support internal initiatives such as attracting top talent in a highly competitive labor market. Keep reading this article to learn the top five reasons why your executive social media program is failing — and see our expert tips on how to solve them! Fail...

19:13 / Guide

03 Feb

Choosing The Right Executive For Social Media

When it comes to leadership positioning, it’s not just a CEO that should use social media strategically. What about other key executives, like the company’s CMO, CHRO, or even sales leaders? Marketers must keep in mind that depending on their business objectives, certain messaging may resonate more strongly when it’s delivered by someone other than the CEO....

16:25 / Guide

18 Nov

Build a Strategic Executive Social Media Presence in 5 Steps

Most brands today are active on many social media platforms — but more CEOs, executives, and business leaders are starting to see the value of being online as well. Executives on social media can be an impactful driving force when it comes to accomplishing business goals. The most effective executive social media accounts are the ones that curate a personal brand, while also complementing the company's overall marketing strategy. In this article, we go over five steps in building a strategic executive social media presence. Following these steps not only increases engagement on social media but can also drive results for the company’s overall marketing objectives. 1. Define your social media objectives and goals To produce an effective social media presence, there must be clear goals in place and objectives that can be met. Executives should align their online presence back to their company goals....

17:46 / Articles

28 Oct

Ebony Beckwith: Professional Across Three Social Media Platforms

Ebony Beckwith is Salesforce’s chief business officer and the chief of staff to one of the company’s CEOs, Marc Benioff. This is a significant role and, through social media, Beckwith has successfully demonstrated that she’s a strong leader. She uses her platforms on LinkedIn, Twitter, and Instagram to share thoughtful advice, mentor her followers, and give insights into being in the corporate world. Let's take a look at Beckwith’s social media presence and examine why she is so successful in creating a loyal audience. Keep reading to find out more insights. Sharing Professional Advice on LinkedIn On LinkedIn, Beckwith has over 40,000 followers, a large number cultivated over the years by sharing her accomplishments and tips for being a professional in any corporate field. The most impressive aspect of Beckwith’s social media is her hashtag usage which aligns with her corresponding show and...

18:04 / Executive Spotlight

25 Oct

Statistics about Fortune 500 CEOs on Social Media [Infographic]

Being on social media as a business leader is becoming an essential part of every company’s business model. Social media enables leaders like executives and CEOs to become approachable, showcase company values, and attract talent. The number of CEOs with social media accounts has increased significantly over the past two years. The same is true when looking at the leaders of America's biggest companies, the Fortune 500. Our team at Influential Executive researched each of the CEOs on the 2022 Fortune 500 list to find their public profiles on LinkedIn, Twitter, Instagram, and Facebook. Keep scrolling for an infographic with our research findings and important statistics. If these statistics on Fortune 500 CEOs influenced your decision to get your company’s leaders online, our team can help! Click the button below to book a consultation with our experts and let’s discuss how to strategically...

18:20 / Articles

21 Oct

Need To Hire Top Talent? Get Your CEO on Social Media

Establishing a strategic social media presence as an executive or CEO is beneficial for many reasons, such as being able to support the company’s marketing efforts and increasing brand awareness. However, not all the benefits have to do with external factors for the public or consumers. Another important reason for company executives to be on social media is that their content can resonate with potential and existing employees. Some benefits include building trust, improving retention, and supporting the company’s HR department with recruitment. Keep reading to learn why being on social media as an executive is important in building employee relationships. How CEOs Can Gain Respect From Employees Executives can build a loyal employee-centric follower base through social media. According to a study by the Brunswick Group, employees prefer to work for leaders who are active on social media because executives with an online...

19:43 / Articles

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