Need To Hire Top Talent? Get Your CEO on Social Media

Establishing a strategic social media presence as an executive or CEO is beneficial for many reasons, such as being able to support the company’s marketing efforts and increasing brand awareness. However, not all the benefits have to do with external factors for the public or consumers.  Another important reason for company executives to be on social media is that their content can resonate with potential and existing employees. Some benefits include building trust, improving retention, and supporting the company’s HR department with recruitment.  Keep reading to learn why being on social media as an executive is important in building employee relationships.     How CEOs Can Gain Respect From Employees Executives can build a loyal employee-centric follower base through social media. According to a study by the Brunswick Group, employees prefer to work for leaders who are active on social media because executives with an online...