Authentic social media Archives - Page 2 of 3

29 Jul

How to be an Influential Executive on TikTok

Spencer Rascoff is a serial entrepreneur and has founded multiple successful businesses including Zillow and Hotwire. While many executives gravitate towards LinkedIn, he also uses TikTok in addition to other platforms. On TikTok specifically, he creates videos that give business and career advice while also keeping up with the latest relevant trends. As a thought leader in the business world, his strong presence on TikTok has been one of the primary reasons why he is an influential executive on social media. Keep reading for our analysis on his TikTok presence and how other executives could use the app’s impressive algorithm to promote themselves and their businesses. How is TikTok Effective for Marketing and Executives? TikTok started out as an entertaining dance app for young people but has grown into a global social media platform with over one billion monthly active users. The platform...

17:09 / Executive Spotlight

11 Jul

How Executives can Contribute to Their Company’s Social Proof

It has become essential for executives to be on social media, both from a marketing and public relations standpoint. When a business leader has a strategic and effective online presence, the executive and their company both benefit. For example, an executive can build their personal brand, interact with customers and connections, and establish themselves and their company as trustworthy. One way that users on social media gain trust for a company is through social proof. In this article, we will look at the concept of social proof and how executives can utilize this to create a successful social media presence that benefits their company. What is Social Proof? Social proof is a term to describe how people react based on the actions of those around them. From a marketing perspective, social proof is a way for businesses to gain credibility by showing how...

16:54 / Articles

30 Jun

Using LinkedIn to Inspire Others

Thushara Karunaratne is an entrepreneur and CEO in the medical diagnostic industry in Sri Lanka. Recently, Karunaratne shared a post on LinkedIn about his personal struggle with having vitiligo, a skin condition that causes white patches to appear on the skin. He explained that he was hesitant about uploading a new profile picture due to his skin condition because he thought it might make his connections uncomfortable. His post went viral with many news sites covering the post and the impact it has had. By being open about his insecurities, Karunaratne encourages other executives to be honest and more comfortable on social media. He is an inspirational business leader and his post works toward ending the stigma around vitiligo. In this article, we analyze the benefits of using social media as a platform to share authentic content that takes on more personal...

17:20 / Front Page Execs

10 Jun

Executives Supporting Pride Month on Social Media

One way to authentically show support for Pride Month is for executives to post and engage on social media alongside their company's messages. This article outlines some effective examples of executives who discuss Pride on their accounts and whose companies have productive and influential Pride campaigns. Keep reading to learn how your executives can support Pride this month and throughout the year. ...

18:02 / Front Page Execs

09 Jan

Practicing a Multichannel Social Strategy

David Kerpen is an American author, entrepreneur, and public speaker. He is the former CEO and co-founder (with his wife Caroline Kerpen) of Likeable Media, a social media marketing firm established in 2006, and the current founder and CEO of Apprentice, a platform that connects entrepreneurs with growth-oriented executive assistants. Kerpen also authored the book Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks in 2011), a New York Times bestseller. He is most active on Twitter and LinkedIn. In this article, we examine how he uses each of these social media platforms to further his business endeavors and share relevant and engaging content in the process. A Measured Twitter Kerpen is an effective thought leader on the platforms he frequents, and Twitter is no exception. He has over...

00:35 / Executive Spotlight

13 Dec

Creating An Authentic Social Media Presence

Jack Patrick Dorsey is an American technology entrepreneur and philanthropist that many of our readers may have heard of. He’s the co-founder of Twitter, and the founder and CEO of Square Inc., a financial payment processing company. Up until November 29th, 2021, Dorsey also acted as the Twitter CEO. His recent resignation from Twitter has been making headlines given that he's not just leaving his CEO position, but the board as well. However, although he helped create one of the most used social media platforms, he has had a hot and cold relationship with social media, as seen on his Instagram account, which hasn’t been updated since 2012. His Twitter is a study on how social media can be used in an impactful, tailored, and personal way without necessarily following all social media conventions. Continue reading as we explore how Dorsey uses...

14:50 / Executive Spotlight

26 Nov

A Thought Leader in the Tech Industry

As the public face of such a recognizable company, Yang highlights company milestones and achievements. In addition, he honors the successes of his Lenovo colleagues and significant changes taking place with the Lenovo leadership team. Yang shares this type of content because he understands that consumers are more likely to engage with branded content when they come from his feed rather than Lenovos' page. In this article, we examine the ways Yang uses LinkedIn and Twitter to create engaging branded content and how executives can learn from his online strategy....

18:07 / Executive Spotlight

12 Jun

Executives Supporting #BlackLivesMatter

While the Black Lives Matter movement was founded back in 2013, protests against police brutality and anti-black racism have been mobilizing around the world in the last two weeks in response to the murder of George Floyd on May 25. Since then, various leaders and companies have used their social media platforms to support the movement and express messages of solidarity. This article will highlight two Black CEOs—both of whom are on the Fortune 500 list this year—who are using their positions as leaders of major companies to enact change and using their social media platforms to relay this information to their audiences. ...

14:50 / Front Page Execs

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