4 Ways An Agency Can Support Your Executive Branding
Is establishing your CEO’s social media presence on your marketing wishlist? For many marketers who understand the benefits of having their company’s executives on social media, it is — but they face key challenges. With only so many hours in a day, marketers are focused on company marketing objectives, while the executive social media strategy becomes less of a priority. Or, marketing teams may not be equipped to handle both the company and the executive’s social media strategy. Even if your company’s marketing efforts and the reasons why you want to establish your executives on social media drive toward the same goal, the two require different approaches in order to be effective. This is where social media content creation agencies come in. Partnering with an agency not only alleviates the workload associated with starting and managing an executive’s social media presence, but it...
