Digital Marketing Archives - Page 2 of 7

01 Feb

Craft The Perfect LinkedIn Post For Thought Leader Ads

The growing momentum of executive social media means LinkedIn’s thought leader ads are a useful addition to the platform. This feature allows marketers to sponsor or “boost” organic posts from their employees, such as their CEO or other executives. A complementary piece to your overall digital marketing program, LinkedIn’s thought leader ads can help drive brand awareness, build credibility, and strategically position your executives on LinkedIn. In this article, we share our tips on how to craft the perfect LinkedIn post to sponsor as a thought leader ad! Before You Start, Identify Your Goal! The first thing marketers should keep in mind is that you don’t want to sponsor just any post from your executive. If you’re investing in thought leader ads, start with a goal in mind. Thought leader ads take an organic post and push it out to your target audience...

16:16 / Guide

05 Jan

Are You Due For A Social Media “Makeover”?

The phrase “new year, new me” doesn’t just apply to you — it can also reflect how executives approach their social media presence. Since we’re just a few weeks into the new year, now’s the time to freshen up any executive social media profiles. With many CEOs and executives choosing LinkedIn as their primary social media platform of choice, here are three easy ways digital marketers can give their profile a makeover. Update Your LinkedIn Profile Images LinkedIn profiles have two main areas where users can update images: a circular profile picture and a rectangular profile banner. Here is an effective example from General Motors CEO, Mary Barra (a few years ago, we featured her in our Executive Spotlight article). What makes her profile images effective? Her profile headshot is well-cropped and clear. Because the circular profile image size is much smaller than the banner,...

16:10 / Guide

22 Dec

Recap: Executive Social Media Insights

2023 was a busy year for the Influential Executive team! With 2024 just around the corner, we want to look back at some of the updates we’ve shared throughout the year. Check out this recap of our executive social media insights! Success Stories Starting off, we made some updates to our case studies, which feature some of our executive clients! Are you looking to position your executive on social media to support company sales efforts? Or perhaps you’re looking to improve company sentiment with your executive’s online presence? What all of these case studies illustrate is that while your digital marketing objective may be very different from other marketers, social media is a flexible tool that allows you to strategically position your company’s executive to help you achieve your goals. Be sure to check out our case studies to learn how we: Increased followers for one...

14:27 / Executive Expertise

08 Dec

Setting Executive Social Media Goals For 2024

As 2024 quickly approaches, it’s clear that executive social media is not only here to stay, but has become an even more integral part of many digital marketers’ strategies. Not only is positioning the company on social media vital for creating a strong online presence, but more CEOs and executives are also strategically establishing themselves on social media — and reaping the benefits, such as increased brand awareness and credibility. Whether you launched an executive social media program this year or you’re still looking into it, here are some goals to focus on in 2024! For those just getting started with their executive social media program… In 2024, one of your goals could be to start positioning one (or a number) of company executives on social media. Their online presence will complement your existing digital marketing activities, including your company’s organic and paid...

15:16 / Guide

27 Oct

What Is Executive Thought Leadership (And Why It Matters)

You may have come across this term on social media: “thought leadership.” What is it and can your company benefit from it? Below, learn about what makes thought leadership unique, its advantages for your executives and business, and ways to effectively demonstrate thought leadership online. What is “Thought Leadership”? Thought leadership is the practice of positioning individuals and organizations as influential figures and experts within their particular industry or niche. For the purposes of this article, we’ll be focusing on executives and how digital marketers can support their company leader’s thought leadership strategy on social media. Strategic thought leadership is more than just posting on social media as an executive. It’s about sharing valuable content that engages the audience, conveys the executive’s unique perspective, and is situated within the executive’s particular industry. What’s the Difference Between Thought Leaders and Influencers? Both thought leaders and influencers work to...

15:02 / Guide

18 Aug

How Many Social Media Apps Should Executives Be On?

In our previous guides, we’ve explored how social media can be beneficial to executives who use these platforms strategically. For marketers looking to position their company’s CEO or other executive on social media, it’s not just a question of which platform to use, but how many. Facebook, LinkedIn, X (previously Twitter), Instagram, TikTok, YouTube, Threads — the list of social media apps feels endless. Should your executive post content on just one platform? Two? Or perhaps even three? In this article, we share our expert tips on how to choose between a single platform or multi-platform social media strategy for your company’s CEO or executive. How far along is your executive social media strategy? Is your company’s CEO or executive just starting out on social media, or are they familiar with these platforms and have posted content on them in the past? If your executive...

14:49 / Guide

04 Aug

3 Things Executives Aren’t Doing On Social Media (But Should!)

Establishing a successful executive social media presence requires a lot of strategy: both upfront objectives and ongoing management and performance tracking. Many CEOs and executives think that just posting content on their social media account once or twice a week is enough, but the truth is that there are more factors that contribute to the overall success of their online presence. Keep reading to learn the three straightforward strategies that many executives aren’t doing on social media — but should! 1. Engage With Other Social Media Users There are many ways to boost the visibility of a social media post, such as encouraging people to share the posts or using popular hashtags within the posts. (We wrote an entire article about this topic, so be sure to give that a read too: 5 Ways To Get Your CEO Noticed On Social Media.) For CEOs and...

14:18 / Guide

07 Jul

Accelerate Your Executive’s Online Influence

A company’s online presence can be just as valuable as the company’s social media pages. However, whether you’re dealing with a busy CEO who doesn’t have time to create social media content or you’re just not as familiar with executive social media as you are with other digital marketing strategies, there may be many obstacles preventing you from successfully launching a social media presence for your executives. The good news is that there are ways to fast-track your CEO’s social media presence in order to quickly build their online profile and start driving towards business objectives. One of the quickest and most efficient ways to launch a strategic executive social media program is to partner with experts who have done it before! In our previous articles, we outline ways marketers can leverage executive social media agencies for content creation and social media...

18:13 / Guide

26 Jun

5 Ways To Get Your CEO Noticed On Social Media

Did you know that your CEO’s online presence can help improve brand awareness, drive traffic to the company’s website, and even generate leads? Whether marketers want to establish a brand new social media presence for their executive or support their executive’s existing online presence with highly strategic business content, it’s well worth the time and effort because getting noticed on social media can help drive toward business objectives. Keep reading to learn five different ways executives can attract more attention on social media. 1. Promote Your CEO on Your Company’s Social Media Channels One straightforward and simple way for marketers to promote their CEO’s social media presence is to occasionally reshare content the executive has posted. For example, if they’ve shared an interesting article about leadership, reshare their post on the company social channels and add a unique comment, such as, “Check out this interesting...

13:16 / Guide

16 Jun

How To Use AI For Executive Social Media Content

Social media is an integral part of executive branding, thought leadership, and business marketing. To keep up with the demands of a fast-paced online world, many executives may consider turning to artificial intelligence (AI) for assistance with creating and managing their social media content. However, while AI offers several advantages, it also comes with significant drawbacks that must be carefully considered. At Influential Executive, we have been testing and trying many AI tools such as ChatGPT, Bing AI, and Google’s Bard AI to find out how AI can assist with marketing tasks — and to uncover its limitations. Based on our findings, while AI is helpful for quickly generating factual information and content ideas (most of the time), it cannot capture the authentic human tone of an individual. In this article, we share the benefits and limitations of using AI for executive...

17:02 / Articles / Guide

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