07 Jul

A company’s online presence can be just as valuable as the company’s social media pages. However, whether you’re dealing with a busy CEO who doesn’t have time to create social media content or you’re just not as familiar with executive social media as you are with other digital marketing strategies, there may be many obstacles preventing you from successfully launching a social media presence for your executives. The good news is that there are ways to fast-track your CEO’s social media presence in order to quickly build their online profile and start driving towards business objectives. One of the quickest and most efficient ways to launch a strategic executive social media program is to partner with experts who have done it before! In our previous articles, we outline ways marketers can leverage executive social media agencies for content creation and social media...

18:13 / Guide
16 Jun

Social media is an integral part of executive branding, thought leadership, and business marketing. To keep up with the demands of a fast-paced online world, many executives may consider turning to artificial intelligence (AI) for assistance with creating and managing their social media content. However, while AI offers several advantages, it also comes with significant drawbacks that must be carefully considered.  At Influential Executive, we have been testing and trying many AI tools such as ChatGPT, Bing AI, and Google’s Bard AI to find out how AI can assist with marketing tasks — and to uncover its limitations. Based on our findings, while AI is helpful for quickly generating factual information and content ideas (most of the time), it cannot capture the authentic human tone of an individual.  In this article, we share the benefits and limitations of using AI for executive...

17:02 / Articles / Guide
09 Jun

Influential Executive and Spark Growth CEO Elissa Liu joins us for another insightful interview on emerging technology like ChatGPT, new social media trends, and more.   Jackie: Elissa, thanks for joining me for another executive social media quarterly update. I want to start off with the hottest topic of the year so far — ChatGPT. Before we dive into how you think it’ll impact the digital marketing and social media space, can you share your general thoughts on ChatGPT?  Elissa: Happy to be back! ChatGPT, and generative AI platforms in general, have been one of the most disruptive technologies over the past few years. It’s still in its infancy, but it’s rare to see an emerging platform make so much buzz across every single industry, not just the digital marketing space. It’s not just businesses talking about ChatGPT — what makes this technology remarkable is...

17:42 / CEO Insights by Elissa Liu
11 May

One of the most common reasons why marketers haven’t been able to strategically position their company’s executive online is because the executive is often busy with other responsibilities. An executive social media presence has become an integral part of a company’s digital marketing strategy, so this roadblock can be a significant challenge to overcome. However, there are ways to launch an effective social media presence for executives that are short on time. Read our tips below based on our own experience working with busy exec clients!   1. Create Social Media Content in Batches One way to help relieve the burden on executives is to create social media content in larger batches. For example: Draft up multiple posts for them to review at one time, rather than sending out one post to review at a time. If developing videos is a part of your...

12:07 / Guide
29 Mar

It’s never been more important for organizations to launch an executive social media program, yet for every CEO that’s using social media effectively to drive toward company objectives, there are countless others who are resistant to being online. Marketers, you may be aware of the many strategic reasons why you want to position your company’s executive online, but what can you do to convince them that this effort will be worth it? Here are five reasons why many CEOs don’t want to be on social media — and how, as marketers, you can navigate these challenges to get them online!   Reason #1: Execs Don’t See the Point of Using Social Media One of the most common reasons why executives don’t want to use social media is because they don’t see the point of doing so. In many cases, these execs only have a surface-level...

16:52 / Guide
17 Mar

Over the past few years, it’s become clear that establishing a strategic social media presence for a company’s executives is just as crucial as marketing the company itself. Yet, ask any marketer and they’ll tell you there are not enough hours in the workday to give both digital marketing strategies the attention they deserve. That’s where executive branding services come in. In this article, learn about the different types of digital content creation services that marketers can access and how bringing on a partner agency can help fill much-needed gaps in a company’s digital marketing funnel.   Strategic Thought Leadership Writing One of the most time-consuming activities is also one of the most important in any successful executive social media program: thought leadership writing. This includes researching, drafting, and editing social media copy. That’s why strategic thought leadership writing is one of the most...

16:06 / Executive Expertise
03 Mar

In our previous article, we shared how executives in the healthcare industry can navigate industry regulations while still using social media effectively. In this article, we turn our attention to another industry with just as strict compliance rules: finance. Whether an executive is in the private equity space, banking, investments, or another finance-related sector, just like healthcare executives, finance executives must be careful about what they share online through social media. However, there are ways to effectively establish a social media presence to support company objectives. Keep reading to learn more about content that finance executives should stay away from, content ideas they can post, and how using social media in the highly-regulated financial industry is more accessible than you think.   Financial Compliance and Regulations Certain industries have regulatory bodies that oversee what type of information can or cannot be shared on social media...

15:39 / Guide