27 May

The NBA playoffs have become a trending topic on Twitter as we get closer to the finals. Certain CEOs and executives have gone to Twitter to share their thoughts on the ongoing games. Executives involved in the NBA such as Micky Arison, Brandon Schneider, and Cynt Marshall have tweeted in support of their teams as the playoffs continue.  In this article, we will look at the top Tweets from these influential executives and how discussing trending topics on social media such as the NBA playoffs has also been beneficial for their brands.    Micky Arison  Chairman of Carnival Corporation Micky Arison took ownership of the Miami Heat in 1995. This week, the Miami Heat is playing the Boston Celtics in the Eastern Conference Finals. In light of this, Arison has used his Twitter account to support his team and spread positive messages about the...

17:36 / Front Page Execs
17 May

Chief Executive Chair at Ann Summers and Knickerbox, Jacqueline Gold CBE is considered by many to be one of the most inspiring and successful executive women in the UK. In 1981, Gold wanted women to be able to purchase lingerie and sex toys in a high class environment. By 1987, Gold was appointed CEO of Ann Summers and turned a sex shop run by men into a multi-millon pound business run by women, for women.  On social media, Gold has created a women-centric and business-centric community by advocating for women’s autonomy and sharing her business advice throughout her content. Gold uses a comprehensive strategy across Instagram, LinkedIn, and Twitter. In this article, we will be looking at how effective Gold’s influential presence is on Instagram in particular.    Authenticity and Inspiration on Instagram At the time of this article’s publication, Jacqueline Gold’s Instagram...

17:20 / Executive Spotlight
10 Jul

In part one of “Executives Supporting #BlackLivesMatter,” we discussed executives that openly and actively voiced their opinions in the fight against systemic racism. Here are some examples of executives who are showcasing entrepreneurial leadership by being specific with their action and simultaneously using their personal social media platforms to reinforce the process....

14:13 / Front Page Execs
01 May

Leaders have the power to make real social and global change, which is why it is important that executives relay any impactful company announcements and information to the public. Social media is an effective way to disseminate information to users across the globe and to stay connected, making it an ideal tool to get messages across more quickly and efficiently. Thus, social media is an effective channel to encourage others to join the battle against climate change. ...

16:33 / Front Page Execs
27 Apr

Many brands today have a social media presence and more executives are seeing the value of being online as well. As a part of a brand’s marketing strategy, executives on social media can be an impactful driving force when it comes to accomplishing business goals. The most effective executive social media accounts are the ones that can stand on its own, while also complementing the brand’s overall marketing strategy. In other words, these are executives who post their own content rather than retweeting or copying every post from the main brand account. In this article, we analyze content tone and topics that resonate best when delivered on an executive’s social media account rather than the general brand account. Digital marketers can use these differences to develop their own social media strategy that is more holistic in its approach.   Brands versus Executives on...

09:00 / Articles / Guide
03 Apr

This week’s article is a continuation of a previous Front Page Execs post we published a few weeks ago, entitled “How Executives are Tackling Coronavirus.” In it, we discussed the importance of executives using their social media channels to disseminate reputable information about the virus to the public. Social media’s ability to reach a large scale of users makes it an effective tool for doing so. While many of the executives we analyzed in the previous article put out content that actively tackled the spread of misinformation, offered solutions for safer work practices, and provided important healthcare information, the tone over the past week has shifted. Whereas content a few weeks ago focused on providing information, the latest content is branching out into the more inspirational side as many face the ennui and anxiety of staying at home indefinitely. ...

15:10 / Front Page Execs
27 Mar

Creating and maintaining an online social media presence is crucial for today’s executives. After all, research shows that over two thirds of consumers believe companies with a social CEO are more trustworthy. This is because many users feel that individuals, like C-suite executives, are much more approachable and relatable than general brand accounts where they do not know who the individual is that they are interacting with. When executives create content for their social media account(s), publishing business-related content can be an effective way to deliver brand-related content and updates. However, one of the biggest mistakes executives make on social media is creating brand-related content that is overtly self-serving or promotional. In this article, we will discuss how executives can seamlessly balance an authentic tone with brand-related content to achieve their business goals, as well as some tips at the end...

14:58 / Articles / Guide
13 Mar

For years, executives and even some brands used the fact they operate in a regulated industry to avoid developing a social media strategy and presence. From various sectors of the financial services industry and the healthcare industry to the alcohol and cannabis industries to name a few, there are a variety of regulations that affect marketing and advertising, including social media. This presents marketers with tricky social media barrier to navigate. However, this does not mean that companies and their executives can do nothing. Having worked with both brands and their key executives to establish a social media presence in several of these industries, we found there are two key steps in developing a successful marketing program in highly-regulated industries. First, it is about clearly understanding the regulatory constraint on any marketing or social media program. The second step is that...

21:29 / CEO Insights by Elissa Liu
06 Mar

The global coronavirus (also known as COVID-19) epidemic is a cause for concern for many, and reasonably so: the highly contagious virus is spreading rapidly, with no current known cure or vaccination for it. It is precisely the highly contagious nature of the virus that is not only affecting humans, but is in turn affecting consumer markets and workplaces on a massive scale. Another result of this epidemic is widespread panic, ultimately resulting in a large presence of fear-mongering rhetoric online and in news media. The most important thing a person or company in a position of power can do at a time like this is use their platform to provide factual and productive information to the public. In light of this, many companies and executives are taking to social media to tackle misinformation and diffuse fear-based conversations, as well...

19:32 / Front Page Execs
07 Feb

When executives join social media, one of the biggest decisions they face is selecting which social media platform(s) to join.The most popular apps for executives are LinkedIn, Facebook, Twitter, and Instagram. For executives who are not familiar with these platforms, a common mistake they make is thinking that all social media platforms are the same. However, as we have seen in our previous Executive Spotlight articles, successful executives on social media are the ones that truly understand the unique benefits each social media platform has. This week, our article focuses on the chairman of Mahindra Group, Anand Mahindra, and his Twitter content. While he also has a LinkedIn and Facebook account, both are inactive with no posts. However, through our analysis, we find that Twitter is the most effective social media platform for Mahindra's content. In our analysis, we will take...

14:45 / Executive Spotlight