Executive presence Archives - Influential Executive

article image featuring a man at a work desk and article title executive social media in the finance industry

03 Mar

Executive Social Media in the Financial Industry

In our previous article, we shared how executives in the healthcare industry can navigate industry regulations while still using social media effectively. In this article, we turn our attention to another industry with just as strict compliance rules: finance. Whether an executive is in the private equity space, banking, investments, or another finance-related sector, just like healthcare executives, finance executives must be careful about what they share online through social media. However, there are ways to effectively establish a social media presence to support company objectives. Keep reading to learn more about content that finance executives should stay away from, content ideas they can post, and how using social media in the highly-regulated financial industry is more accessible than you think. Financial Compliance and Regulations Certain industries have regulatory bodies that oversee what type of information can or cannot be shared on social media...

15:39 / Guide

20 Jan

9 Ways to Support Your Executive’s Social Media Presence

While many businesses today are on social media, executives on social media can help their company reach key business objectives through their own strategic online presence. Marketers can use a variety of different platform tools in order to effectively promote their executives and position them in front of an even larger audience. Read our nine tips on how your company’s social media accounts can improve executive visibility. How To Improve Executive Visibility On LinkedIn Many companies have established their presence on LinkedIn, but the same can be said for executives as well. Our findings show that out of the 352 Fortune 500 CEOs on social media, 97% of them have a LinkedIn account. Here’s how marketers can leverage their company’s LinkedIn content to improve executive visibility and positioning. Reshare an executive’s post Many social media sites — LinkedIn included — offer a variety of...

16:49 / Guide

18 Nov

Build a Strategic Executive Social Media Presence in 5 Steps

Most brands today are active on many social media platforms — but more CEOs, executives, and business leaders are starting to see the value of being online as well. Executives on social media can be an impactful driving force when it comes to accomplishing business goals. The most effective executive social media accounts are the ones that curate a personal brand, while also complementing the company's overall marketing strategy. In this article, we go over five steps in building a strategic executive social media presence. Following these steps not only increases engagement on social media but can also drive results for the company’s overall marketing objectives. 1. Define your social media objectives and goals To produce an effective social media presence, there must be clear goals in place and objectives that can be met. Executives should align their online presence back to their company goals....

17:46 / Articles

21 Oct

Need To Hire Top Talent? Get Your CEO on Social Media

Establishing a strategic social media presence as an executive or CEO is beneficial for many reasons, such as being able to support the company’s marketing efforts and increasing brand awareness. However, not all the benefits have to do with external factors for the public or consumers. Another important reason for company executives to be on social media is that their content can resonate with potential and existing employees. Some benefits include building trust, improving retention, and supporting the company’s HR department with recruitment. Keep reading to learn why being on social media as an executive is important in building employee relationships. How CEOs Can Gain Respect From Employees Executives can build a loyal employee-centric follower base through social media. According to a study by the Brunswick Group, employees prefer to work for leaders who are active on social media because executives with an online...

19:43 / Articles

29 Jul

How to be an Influential Executive on TikTok

Spencer Rascoff is a serial entrepreneur and has founded multiple successful businesses including Zillow and Hotwire. While many executives gravitate towards LinkedIn, he also uses TikTok in addition to other platforms. On TikTok specifically, he creates videos that give business and career advice while also keeping up with the latest relevant trends. As a thought leader in the business world, his strong presence on TikTok has been one of the primary reasons why he is an influential executive on social media. Keep reading for our analysis on his TikTok presence and how other executives could use the app’s impressive algorithm to promote themselves and their businesses. How is TikTok Effective for Marketing and Executives? TikTok started out as an entertaining dance app for young people but has grown into a global social media platform with over one billion monthly active users. The platform...

17:09 / Executive Spotlight

21 Jul

Four Ways to Grow on Social Media as an Executive

As an executive, being on social media has become an essential strategy for personal branding. Personal branding is beneficial for building trust with customers and improving your image. However, receiving engagement and followers can sometimes be difficult as social media trends evolve quickly. We explain four ways executives can grow their social media presence — which can sometimes even lead to them trending in the news. Keep reading for tips on how to increase your executive's engagement. ...

20:48 / Articles

11 Jul

How Executives can Contribute to Their Company’s Social Proof

It has become essential for executives to be on social media, both from a marketing and public relations standpoint. When a business leader has a strategic and effective online presence, the executive and their company both benefit. For example, an executive can build their personal brand, interact with customers and connections, and establish themselves and their company as trustworthy. One way that users on social media gain trust for a company is through social proof. In this article, we will look at the concept of social proof and how executives can utilize this to create a successful social media presence that benefits their company. What is Social Proof? Social proof is a term to describe how people react based on the actions of those around them. From a marketing perspective, social proof is a way for businesses to gain credibility by showing how...

16:54 / Articles

30 Jun

Using LinkedIn to Inspire Others

Thushara Karunaratne is an entrepreneur and CEO in the medical diagnostic industry in Sri Lanka. Recently, Karunaratne shared a post on LinkedIn about his personal struggle with having vitiligo, a skin condition that causes white patches to appear on the skin. He explained that he was hesitant about uploading a new profile picture due to his skin condition because he thought it might make his connections uncomfortable. His post went viral with many news sites covering the post and the impact it has had. By being open about his insecurities, Karunaratne encourages other executives to be honest and more comfortable on social media. He is an inspirational business leader and his post works toward ending the stigma around vitiligo. In this article, we analyze the benefits of using social media as a platform to share authentic content that takes on more personal...

17:20 / Front Page Execs

24 Jun

How to be an Influential Conversation Starter on Twitter

The founder and CEO of Box Inc, Aaron Levie, is an innovative leader in the tech world — and online. On Twitter, Levie is a conversation starter and uses his platform to share his thoughts, opinions, and advice on software, technology, and crypto. He effectively uses his social media platform to authentically engage with his followers. Keep reading for our analysis of Levie’s online presence. An Engaged Conversation Starter on Twitter On Twitter, Aaron Levie has a large audience with over 2.4 million followers. He has gained a large following by sharing his opinions, experiences, and even some jokes every now and then. Levie is a conversation starter and isn’t afraid to share his opinion and openly engage with other users. It's clear that he views this platform as a space to share his insights and interact with his followers and other...

17:56 / Executive Spotlight

The NBA's executives social media slam dunk

27 May

The NBA’s Execs Social Media Slam Dunk

The NBA playoffs have become a trending topic on Twitter as we get closer to the finals. Certain CEOs and executives have gone to Twitter to share their thoughts on the ongoing games. Executives involved in the NBA such as Micky Arison, Brandon Schneider, and Cynt Marshall have tweeted in support of their teams as the playoffs continue. In this article, we will look at the top Tweets from these influential executives and how discussing trending topics on social media such as the NBA playoffs has also been beneficial for their brands. Micky Arison Chairman of Carnival Corporation Micky Arison took ownership of the Miami Heat in 1995. This week, the Miami Heat is playing the Boston Celtics in the Eastern Conference Finals. In light of this, Arison has used his Twitter account to support his team and spread positive messages about the...

17:36 / Front Page Execs

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