28 Feb

If you’re wondering whether your target audience is on social media, the short answer is: yes. Whether you’re seeking new customers, looking to foster relationships with talent or fishing for investors, your target audience is using social media to make decisions, and a thoughtful executive social presence can do wonders when it comes to building credibility around your brand. In fact, a BRANDfog survey found that 73% of respondents indicated that being engaged on social media makes CEOs more effective leaders by building trust and confidence. Additionally, 93% of respondents said that socially engaged CEOs are able to build better connections with customers, talent, and investors. The bottom line is, whether you’re looking to build out a social program for your company leaders or you’re an executive looking to bolster your own presence on behalf of your brand, communicating regularly...

23:48 / Articles / Guide
05 Nov

In order to understand what makes our in-house tool, Social Intelligence Optimization (SIO), so powerful, we must first analyze the social media landscape for executives. Our most recent research shows that executives and leaders clearly outperform brands in terms of engagement on LinkedIn, on the order of 3x. But to take advantage of this leg up on brands, executives need a strategic and thoughtful social presence that’s optimized for their audience. "Executives and leaders clearly outperform brands in terms of engagement on LinkedIn, on the order of 3x." As we look to position leaders effectively on LinkedIn and other social platforms, it is critical to analyze and understand the various parameters that can drive impressions and, more importantly, valuable engagements. This is something that agencies and brands alike have struggled with, often resorting to anecdotal insights and conclusions based on very small...

11:41 / CEO Insights by Elissa Liu
22 Oct

Can leaders and executives naturally achieve much higher engagement rates on LinkedIn than the brands and companies they work for? We’ve seen third-party reports and articles on this subject over the last year or so, but we set out to prove it ourselves with data. We also wanted to better understand the variety of factors driving higher social media engagement rates for top-performing leaders on LinkedIn.   Our Social Media Engagement Research We looked at more than one thousand profiles on LinkedIn, focusing on executives, leaders and brands, and created 3 tiers (low, medium, and high) based on the size of their respective followings. We defined the low tier as under 10,000 followers, the medium tier as between 10,000 and 50,000 followers, and the high tier as more than 50,000 followers. We then examined the rate of social media engagement, defined as likes and...

16:44 / CEO Insights by Elissa Liu
03 Jul

Last week, executives of the world’s top companies spoke out on the separation of migrant children from their parents. In this edition of Front Page Execs, we’ll examine how three influential executives from two particular companies handled the situation: Lyft’s co-founders John Zimmer and Logan Green, and Uber’s CEO Dara Khosrowshahi....

15:09 / Front Page Execs
06 Jun

In 2018, most brands have a social media presence. They invest many hours and dollars into developing a steady cadence of high-quality content that aligns with their brand voice and objectives, and that is optimized for each social channel. On a day-to-day basis, these brands focus on how to capture and engage their audience with creative campaigns and influencer content, all while justifying the investment and trying to show ROI. It’s a road well-traveled for most brands. But what about executives? Most senior executives, however, do not yet have a strong social presence, particularly CEOs. Only 39% of CEOs have any social media presence at all. Why is it that there are so many brands who concentrate on the brand account, and yet often neglect the account of the face of the brand itself? It’s usually a combination of factors, from...

02:49 / CEO Insights by Elissa Liu