Executive Social Media Archives - Page 2 of 11

04 Oct

How To Deal With Camera-Shy Executives

Video tends to perform better on social media compared to other post formats. For marketers strategically positioning their company’s CEO or other leaders online, how do you deal with a camera-shy executive? In this article, we share tips on how to bring up the topic of creating videos with your executive and how to get started with making them. Why Video Content Matters on Social Media Social media users expect to see a variety of different types of post formats, and this includes video. Compared to text-based posts, posts with a video are more engaging and can be a more interesting way to tell a specific story. In one study, 70% of consumers said that short-form videos are the most engaging type of social media content. Videos featuring an executive can also help them come across as more authentic and relatable, both of which...

15:34 / Guide

01 Sep

Are Your Executive Social Media Goals Too Unrealistic?

Every social media marketer wants to see their company or executive get a million followers online. Yet, how realistic is this goal? And do follower numbers even matter? Balancing quality and quantity can be tricky so we share our expert advice on how to set realistic goals for your executive social media program, focusing on followers, engagement, and social media activity. For the purposes of this article, we focus our attention on executives brand new to social media or ones with a less developed online presence. Setting Realistic Goals for Social Media Follower Growth While having hundreds of thousands of followers can look and feel great for anyone on social media, the reality is that the majority of executives online won’t have that many unless they’re well-known figures who have reached “celebrity” status. Examples include Bill Gates on LinkedIn with over 34 million followers...

15:31 / Guide

18 Aug

How Many Social Media Apps Should Executives Be On?

In our previous guides, we’ve explored how social media can be beneficial to executives who use these platforms strategically. For marketers looking to position their company’s CEO or other executive on social media, it’s not just a question of which platform to use, but how many. Facebook, LinkedIn, X (previously Twitter), Instagram, TikTok, YouTube, Threads — the list of social media apps feels endless. Should your executive post content on just one platform? Two? Or perhaps even three? In this article, we share our expert tips on how to choose between a single platform or multi-platform social media strategy for your company’s CEO or executive. How far along is your executive social media strategy? Is your company’s CEO or executive just starting out on social media, or are they familiar with these platforms and have posted content on them in the past? If your executive...

14:49 / Guide

04 Aug

3 Things Executives Aren’t Doing on Social Media (But Should!)

Establishing a successful executive social media presence requires a lot of strategy: both upfront objectives and ongoing management and performance tracking. Many CEOs and executives think that just posting content on their social media account once or twice a week is enough, but the truth is that there are more factors that contribute to the overall success of their online presence. Keep reading to learn the three straightforward strategies that many executives aren’t doing on social media — but should! 1. Engage With Other Social Media Users There are many ways to boost the visibility of a social media post, such as encouraging people to share the posts or using popular hashtags within the posts. (We wrote an entire article about this topic, so be sure to give that a read too: 5 Ways To Get Your CEO Noticed On Social Media.) For CEOs and...

14:18 / Guide

26 Jun

5 Ways To Get Your CEO Noticed On Social Media

Did you know that your CEO’s online presence can help improve brand awareness, drive traffic to the company’s website, and even generate leads? Whether marketers want to establish a brand new social media presence for their executive or support their executive’s existing online presence with highly strategic business content, it’s well worth the time and effort because getting noticed on social media can help drive toward business objectives. Keep reading to learn five different ways executives can attract more attention on social media. 1. Promote Your CEO on Your Company’s Social Media Channels One straightforward and simple way for marketers to promote their CEO’s social media presence is to occasionally reshare content the executive has posted. For example, if they’ve shared an interesting article about leadership, reshare their post on the company social channels and add a unique comment, such as, “Check out this interesting...

13:16 / Guide

16 Jun

How to Use AI for Executive Social Media Content

Social media is an integral part of executive branding, thought leadership, and business marketing. To keep up with the demands of a fast-paced online world, many executives may consider turning to artificial intelligence (AI) for assistance with creating and managing their social media content. However, while AI offers several advantages, it also comes with significant drawbacks that must be carefully considered. At Influential Executive, we have been testing and trying many AI tools such as ChatGPT, Bing AI, and Google’s Bard AI to find out how AI can assist with marketing tasks — and to uncover its limitations. Based on our findings, while AI is helpful for quickly generating factual information and content ideas (most of the time), it cannot capture the authentic human tone of an individual. In this article, we share the benefits and limitations of using AI for executive...

17:02 / Articles / Guide

11 May

Launch an Effective Social Media Presence for Busy Executives

One of the most common reasons why marketers haven’t been able to strategically position their company’s executive online is because the executive is often busy with other responsibilities. An executive social media presence has become an integral part of a company’s digital marketing strategy, so this roadblock can be a significant challenge to overcome. However, there are ways to launch an effective social media presence for executives that are short on time. Read our tips below based on our own experience working with busy exec clients! 1. Create Social Media Content in Batches One way to help relieve the burden on executives is to create social media content in larger batches. For example: Draft up multiple posts for them to review at one time, rather than sending out one post to review at a time. If developing videos is a part of your...

12:07 / Guide

28 Apr

5 Reasons Why Your Executive Social Media Fails

As more executives become the public face of their company, establishing a strong social media presence for them has become increasingly important. That being said, if the process of strategically positioning a company’s executive was easy, everyone would have done it by now! Some marketers may have tried to establish their executive’s social media program in the past, but didn’t see successful results, so they may hesitate to try again. As the saying goes, “once bitten, twice shy.” However, not positioning your company’s executives on social media is a significant missed opportunity to drive awareness, obtain leads, or even support internal initiatives such as attracting top talent in a highly competitive labor market. Keep reading this article to learn the top five reasons why your executive social media program is failing — and see our expert tips on how to solve them! Fail...

19:13 / Guide

29 Mar

5 Reasons Why CEOs Don’t Want To Be On Social Media

It’s never been more important for organizations to launch an executive social media program, yet for every CEO that’s using social media effectively to drive toward company objectives, there are countless others who are resistant to being online. Marketers, you may be aware of the many strategic reasons why you want to position your company’s executive online, but what can you do to convince them that this effort will be worth it? Here are five reasons why many CEOs don’t want to be on social media — and how, as marketers, you can navigate these challenges to get them online! Reason #1: Execs Don’t See the Point of Using Social Media One of the most common reasons why executives don’t want to use social media is because they don’t see the point of doing so. In many cases, these execs only have a surface-level...

16:52 / Guide

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