25 Jan

Executives may be wondering if it’s worth it to have a personal social media presence if their brand already has one. In this article, we’ll discuss the various benefits executives will gain through a personal social media profile. To offer us some more insight on the topic, we’ll be speaking to our copywriter and social media coordinator Jackie Le, who specializes in developing organic social media strategies for executives and brands. ...

17:46 / Articles / Executive Expertise
11 Dec

In this article, we will be analyzing executives in the retail industry who are using LinkedIn to inform customers about their respective brand’s initiatives. These executives are setting examples of how the online space can be used to reach audiences directly, share important industry updates, and position their brands to emotionally resonate with customers....

20:08 / Top Execs
27 Nov

Every year, we see an increasing number of Fortune 500 CEOs using social media. In our blog series, Executive Spotlight, we have looked at how different executives use social media to achieve their goals. If the ultimate objective of an executive's online presence is to achieve specific company goals, where does their own personal content fit into the mix? The answer lies in understanding key metrics and knowing how to balance promotional social media content (i.e. content related to the company) and personal content (i.e. content related to or created by the executive).   Digital Marketing Metrics For executives who use their online presence to help their brand achieve specific goals—such as generating leads or improving brand awareness—understanding digital marketing metrics is important. After all, we want to determine which content is making the most impact in terms of driving toward these goals. One...

21:27 / CEO Insights by Elissa Liu
06 Nov

Today, we’re highlighting some of the top executives in the tech industry to follow on social media. These leaders are actively sharing innovations in their field and providing important resources and information about their companies’ efforts, particularly focused on how they are adapting and transforming their industry during the pandemic.  ...

16:52 / Articles / Top Execs
02 Nov

Executives who are cultivating an online presence should approach social media strategically. This includes setting KPIs (key performance indicators) and paying attention to social media metrics in order to achieve optimal engagement and performance. To give us more insight on the topic, today we will be speaking with our digital marketing analyst, Zahid Kachwala, who will offer his expertise on KPIs and metrics for executives on LinkedIn. ...

16:33 / Articles / Executive Expertise
23 Oct

With more executives learning about the benefits of being online, we have seen an increased number of CEOs and other business leaders on social media. However, what happens when an executive's online presence fails to make an impact? In many cases, they are making these three common social media mistakes.   1. Not having a clear goal for their social media presence Establishing a strong online presence is crucial for any executive, but simply creating an account and posting without a clear purpose is not enough. A strong executive social media program must have a clear goal.  For many CEOs, their online presence helps achieve specific business or growth goals, such as strengthening brand recognition, driving increased revenue, or generating leads. Without having a clear goal, posting content for the sake of it is not a strategic use of an executive's online presence.  Here are...

16:33 / CEO Insights by Elissa Liu
16 Oct

In today’s Executive Spotlight, we analyze how James Caan, the CEO of private equity firm, Hamilton Bradshaw, uses a diverse array of content types and repurposes posts across his Twitter and LinkedIn social media profiles. These practices help establish him as an executive with a strong online presence. ...

16:16 / Executive Spotlight
09 Oct

While many B2C brands incorporate social media as part of their digital marketing strategy, B2B companies have typically lagged behind in establishing a strong online presence. In certain heavily regulated industries, it is not uncommon to see top-performing companies have little to no content on their social media pages. However, just as B2C executives benefit greatly from having a strong social media presence, the same concept applies to B2B executives. In this article, we discuss three reasons why CEOs in a B2B industry should be on social media and provide you with three expert tips on how to get started.   #1: Social media puts executives in front of their audience. Many B2B brands have typically relied on referrals and other traditional marketing methods (e.g. sales agents) as their primary method for driving new business leads. However, as we have seen during the COVID-19...

14:28 / Guide
06 Oct

Social media has been a critical platform for businesses to connect with consumers and market their products or services, particularly in 2020 during a worldwide pandemic. All industries have been forced to explore the power of social networking sites to increase their reach and grow their businesses. However, one industry that has had to rely even more heavily than most on social media during the pandemic has been the healthcare industry. Many healthcare experts who are active on social media use their accounts to provide consumers with accurate information about their services, medicines, and new technologies in the healthcare field. They also engage with other healthcare professionals to stay up to date on all the latest trends and continuously learn from other experts in the science and health fields. Three such healthcare professionals that we have determined to be worth following are...

15:19 / Top Execs