25 Apr

Maintaining an executive’s social media presence is no longer just a nice-to-have for organizations and their leaders. It’s becoming an essential part of every company’s business model. Still, far too many executives are avoiding social media altogether — and it could be costing them in more ways than expected. Keep reading to learn more about the benefits of having your executives on social media, as well as how it should be positioned differently from the brand’s social media. ...

18:23 / Articles
24 Dec

Ryan Holmes is a Canadian computer programmer and internet entrepreneur, and best known as the founder and CEO of Hootsuite, a social media management tool for businesses. As an internet entrepreneur who helped create one of the most successful scheduling tools, he is obviously familiar with social media platforms. Continue reading as we examine how Holmes masters the use of LinkedIn, Instagram, and Twitter in very different ways to share both professional and personal content. ...

16:08 / Executive Spotlight
26 Feb

When developing your executive presence on social media, what type of language do you use more often in your content: "I" or "we"? Using singular first-person pronouns (e.g. "I") versus plural first-person pronouns (e.g. "we") might seem like a small difference, but for CEOs on social media, using one or the other can make a significant impact in terms of how your content is viewed by others. In this article, our social media experts explain how you can create stronger social media messaging by using the right pronouns in your online content.   Developing a more personal executive presence   The use of first-person pronouns, such as “I” or “my,” in your content creates a much more personal tone. It clearly gives ownership to the author and isolates the executive as the one commenting. These types of pronouns can make your social media presence more authentic...

16:53 / Guide
05 Feb

For executives on social media, do vanity metrics, such as post "likes," matter? The answer is yes and no. Whether it's a heart on a Twitter post, a reaction on a LinkedIn article, or a thumbs up on a YouTube video, the importance of "likes" on an executive's post depends on a number of variables. For any social media program, whether it's for a brand or an executive, I always place more emphasis on creating meaningful and relevant content, and tracking mid- to bottom-of-funnel metrics (e.g. traffic to site and leads generated) over time, ideally linking them back to various social media platforms and content pieces. Engagement metrics, such as post likes, don’t always translate directly to other key metrics. Reactions on a Facebook post can't tell us exactly how many people who engaged with the post ended up making a purchase. However, that’s...

18:45 / CEO Insights by Elissa Liu
25 Jan

Executives may be wondering if it’s worth it to have a personal social media presence if their brand already has one. In this article, we’ll discuss the various benefits executives will gain through a personal social media profile. To offer us some more insight on the topic, we’ll be speaking to our copywriter and social media coordinator Jackie Le, who specializes in developing organic social media strategies for executives and brands. ...

17:46 / Articles / Executive Expertise
11 Dec

In this article, we will be analyzing executives in the retail industry who are using LinkedIn to inform customers about their respective brand’s initiatives. These executives are setting examples of how the online space can be used to reach audiences directly, share important industry updates, and position their brands to emotionally resonate with customers....

20:08 / Top Execs