27 May

The NBA playoffs have become a trending topic on Twitter as we get closer to the finals. Certain CEOs and executives have gone to Twitter to share their thoughts on the ongoing games. Executives involved in the NBA such as Micky Arison, Brandon Schneider, and Cynt Marshall have tweeted in support of their teams as the playoffs continue.  In this article, we will look at the top Tweets from these influential executives and how discussing trending topics on social media such as the NBA playoffs has also been beneficial for their brands.    Micky Arison  Chairman of Carnival Corporation Micky Arison took ownership of the Miami Heat in 1995. This week, the Miami Heat is playing the Boston Celtics in the Eastern Conference Finals. In light of this, Arison has used his Twitter account to support his team and spread positive messages about the...

17:36 / Front Page Execs
17 May

Chief Executive Chair at Ann Summers and Knickerbox, Jacqueline Gold CBE is considered by many to be one of the most inspiring and successful executive women in the UK. In 1981, Gold wanted women to be able to purchase lingerie and sex toys in a high class environment. By 1987, Gold was appointed CEO of Ann Summers and turned a sex shop run by men into a multi-millon pound business run by women, for women.  On social media, Gold has created a women-centric and business-centric community by advocating for women’s autonomy and sharing her business advice throughout her content. Gold uses a comprehensive strategy across Instagram, LinkedIn, and Twitter. In this article, we will be looking at how effective Gold’s influential presence is on Instagram in particular.    Authenticity and Inspiration on Instagram At the time of this article’s publication, Jacqueline Gold’s Instagram...

17:20 / Executive Spotlight
25 Apr

Maintaining an executive’s social media presence is no longer just a nice-to-have for organizations and their leaders. It’s becoming an essential part of every company’s business model. Still, far too many executives are avoiding social media altogether — and it could be costing them in more ways than expected. Keep reading to learn more about the benefits of having your executives on social media, as well as how it should be positioned differently from the brand’s social media. ...

18:23 / Articles
24 Dec

Ryan Holmes is a Canadian computer programmer and internet entrepreneur, and best known as the founder and CEO of Hootsuite, a social media management tool for businesses. As an internet entrepreneur who helped create one of the most successful scheduling tools, he is obviously familiar with social media platforms. Continue reading as we examine how Holmes masters the use of LinkedIn, Instagram, and Twitter in very different ways to share both professional and personal content. ...

16:08 / Executive Spotlight
26 Feb

When developing your executive presence on social media, what type of language do you use more often in your content: "I" or "we"? Using singular first-person pronouns (e.g. "I") versus plural first-person pronouns (e.g. "we") might seem like a small difference, but for CEOs on social media, using one or the other can make a significant impact in terms of how your content is viewed by others. In this article, our social media experts explain how you can create stronger social media messaging by using the right pronouns in your online content.   Developing a more personal executive presence   The use of first-person pronouns, such as “I” or “my,” in your content creates a much more personal tone. It clearly gives ownership to the author and isolates the executive as the one commenting. These types of pronouns can make your social media presence more authentic...

16:53 / Guide
05 Feb

For executives on social media, do vanity metrics, such as post "likes," matter? The answer is yes and no. Whether it's a heart on a Twitter post, a reaction on a LinkedIn article, or a thumbs up on a YouTube video, the importance of "likes" on an executive's post depends on a number of variables. For any social media program, whether it's for a brand or an executive, I always place more emphasis on creating meaningful and relevant content, and tracking mid- to bottom-of-funnel metrics (e.g. traffic to site and leads generated) over time, ideally linking them back to various social media platforms and content pieces. Engagement metrics, such as post likes, don’t always translate directly to other key metrics. Reactions on a Facebook post can't tell us exactly how many people who engaged with the post ended up making a purchase. However, that’s...

18:45 / CEO Insights by Elissa Liu