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The global coronavirus (also known as COVID-19) epidemic is a cause for concern for many, and reasonably so: the highly contagious virus is spreading rapidly, with no current known cure or vaccination for it. It is precisely the highly contagious nature of the virus that is not only affecting humans, but is in turn affecting consumer markets and workplaces on a massive scale. Another result of this epidemic is widespread panic, ultimately resulting in a large presence of fear-mongering rhetoric online and in news media. The most important thing a person or company in a position of power can do at a time like this is use their platform to provide factual and productive information to the public. In light of this, many companies and executives are taking to social media to tackle misinformation and diffuse fear-based conversations, as well...

On February 18th, 2020, Sandeep Mathrani begins his role as CEO of WeWork. He was previously the CEO at Brookfield Properties Retail, so his experience in the real estate industry has many hopeful that he can turn the struggling company around. While it appears Mathrani has accounts on both Twitter and LinkedIn, both profiles have not been updated in a long time. He has not tweeted since 2014 and his LinkedIn profile makes no reference to WeWork. It is not often that we feature a CEO that has no social media presence, however Mathrani's new position opens the door for him to implement an executive social media strategy. In this article, instead of analyzing his accounts, we will instead look at the conversation surrounding him on social media. We will then discuss how these topics are relevant and can be shared by...

In the wake of the devastating Australian bushfire, many executives have stepped forward to donate to organizations providing relief efforts. Executives can use social media to draw attention to specific causes and inspire others to action, which we have seen in many of our previous articles. Individuals like Bernie Reifkind and Marc Benioff use social media to not only share their thoughts about social causes, but also to showcase the actions they have taken to help inspire others to action. In this article, we will look at three executives from different industries and how each of them has responded to the Australian bushfires. By analyzing their social media posts, we examine how the tone can vary from post to post while still effectively calling attention to the cause.   Tech: Scott Farquhar and Mike Cannon-Brookes   First up is the tech industry, where the two...

Ed Roshitsh, the CEO of Dude Solutions, typically raises money for veteran charities every year, but this year's approach had a more personal touch. He posted on LinkedIn saying he would hold a draw to randomly select five U.S. armed forces members serving overseas and personally pay for their plane tickets home for the holidays. Roshitsh's post went viral, gaining attention not just from other LinkedIn users, but from the media and even other businesses. In this article, we will be analyzing his LinkedIn posts and consider how his generous actions impact his personal and company branding. We will also take a look at how executives can improve their social media post's reach through utilizing best practices.   Holidays for Heroes   Roshitsh made his original LinkedIn post at the end of November, announcing his plan to purchase plane tickets for five military personnel. After...

Employees are the most critical resource for any business, so by extension, employee retention is crucial in maintaining a productive and successful work environment. In one survey, 58% of employees say they have left or would leave a job with a negative workplace culture. There is a growing focus for companies in terms of building employee trust and loyalty, which is a topic Bernie Reifkind frequently posts about on his LinkedIn profile.   An Act of Kindness   Reifkind is the CEO of Premier Search, a hiring firm that works with healthcare companies to solve their staffing needs. The hiring process and finding the right person for the right role are all job-related aspects that Reifkind engages with on a day-to-day basis. On LinkedIn, his posts consist of providing real-life examples and advice to other executives, employees, and job hunters. In this article, we look...

What is #TeamTrees?   On October 25th, two YouTubers, Mark Rober and Jimmy Donaldson—better known by their channel name MrBeast—launched an initiative they call #TeamTrees. Each dollar donated means one tree will be planted with the goal of planting 20 million trees by 2020. The donations go directly to Arbor Day Foundation, who will be responsible for facilitating the planting. The trees will begin being planted globally at the start of 2020, with the process starting in areas with a warmer climate.  Raising over $8 million within the first week, the donated amount has since grown to $15,387,233 at the time of writing. #TeamTrees first went viral among the YouTube creator community due to other popular YouTubers making large donations, such as $69,420 from PewDiePie, $33,333 from TheOdd1sOut, and $20,000 from Jacksepticeye. However, when looking at the Top Donors list on Teamtrees.org, it is not...

Climate change is an important topic and it is no surprise that many are looking to leaders and businesses to act, given that large businesses have a sizable impact on the environment. In 2017, a report by the Carbon Disclosure Project found that just 100 companies are responsible for 71% of global greenhouse gas emissions. Of course, the type of industry can also affect the company’s carbon footprint. Last year, a study showed that 8% of global greenhouse gas emissions were related to the tourism industry, and this percentage is expected to grow at an annual rate of 4%. While these statistics may be staggering, some leaders are taking action. Rick Steves, the CEO of Rick Steves’ Europe, recently announced his plans to donate an annual amount of $1 million on Twitter.   The Self-Imposed Carbon Tax https://twitter.com/RickSteves/status/1179475145028784128 He calls it a "self-imposed carbon...

Profile pictures are crucial to an executive’s social media presence. Not only do they serve as a form of digital identification for a brand or person, but they also serve as an unspoken first impression. For influential executives such as Rihanna, a simple change in her profile picture recently symbolized a progression in her image and career. With over 70 million Instagram followers and 90 million followers on Twitter, Robyn Rihanna Fenty has successfully used these two social media platforms to distinguish her two main brand identities: on Instagram, she brands herself as Rihanna, the pop icon, and on Twitter, she is Rihanna, the face of the Fenty fashion empire. Fans have witnessed the famous popstar’s ongoing success as she continued to take on diverse projects such as releasing the body-positive lingerie line Savage x Fenty, landing an acting role in...

On April 15, 2019, the world watched with sadness as the Notre Dame Cathedral was engulfed in flames. People turned to social media for news updates as it happened, and then afterwards to form a community of support and discussion using the hashtag #NotreDameFire. In the midst of such an event, executives must carefully consider what to post on social media, if they decide to post anything at all, so as not to seem self-serving or that they are taking advantage of misfortune. Many CEOs and other executives chose not to post about the Notre Dame fire, which was not offensive to those affected, but also did not allow them to be demonstrative of their awareness of newsworthy events or of producing significant and timely content. Below are three different tweets that CEOs shared. In today’s Front Page Execs by...