17 May

Chief Executive Chair at Ann Summers and Knickerbox, Jacqueline Gold CBE is considered by many to be one of the most inspiring and successful executive women in the UK. In 1981, Gold wanted women to be able to purchase lingerie and sex toys in a high class environment. By 1987, Gold was appointed CEO of Ann Summers and turned a sex shop run by men into a multi-millon pound business run by women, for women.  On social media, Gold has created a women-centric and business-centric community by advocating for women’s autonomy and sharing her business advice throughout her content. Gold uses a comprehensive strategy across Instagram, LinkedIn, and Twitter. In this article, we will be looking at how effective Gold’s influential presence is on Instagram in particular.    Authenticity and Inspiration on Instagram At the time of this article’s publication, Jacqueline Gold’s Instagram...

17:20 / Executive Spotlight
24 Dec

Ryan Holmes is a Canadian computer programmer and internet entrepreneur, and best known as the founder and CEO of Hootsuite, a social media management tool for businesses. As an internet entrepreneur who helped create one of the most successful scheduling tools, he is obviously familiar with social media platforms. Continue reading as we examine how Holmes masters the use of LinkedIn, Instagram, and Twitter in very different ways to share both professional and personal content. ...

16:08 / Executive Spotlight
21 Dec

In our recent series about the top retail executives you should be following on social media, we looked at ways they use online platforms to help build their personal brand while achieving their business objectives. Establishing a brand presence on social media is second nature to most digital marketers, but what about helping their company's executives establish their own profile? One of the first steps is understanding which social media platform would be the best fit for your executives. In this article, we look at some of the most popular social media platforms and what makes them stand out. By the end of this article, marketers should have a clearer picture of which social media platforms to position their executives on.  Before we get started, don't forget to download our free step-by-step guide on how to get your company's executives on social...

18:02 / Guide
07 Aug

This article will address a few female leaders who are using their platforms to spread messages of inclusion, support for other female leaders, and amplifying other female voices. ...

14:00 / Front Page Execs
20 Mar

Tracee Ellis Ross is a busy woman. Between acting, being a showrunner, and running her own company, Ross has a lot on her plate—yet, she does not miss a beat when it comes to staying connected and marketing her various projects on social media. In this article, we will be analyzing Ross’ Twitter and Instagram accounts. We will be looking at how she utilizes these respective platforms for her company Pattern Beauty’s messaging, and how executives can draw inspiration from Ross’ authenticity and adherence to best practices....

15:17 / Executive Spotlight
21 Feb

This week, our article focuses on business mogul and philanthropist Bill Gates, and in particular the way he adapts his content according to the platform he is using. The co-founder of Microsoft is perhaps best known as one of the pioneers of the microcomputer revolution, and these days is chiefly known for his humanitarian work through the Bill and Melinda Gates Foundation. Gates is extremely active on social media, present on four major social media apps (Facebook, LinkedIn, Twitter and Instagram). However, we found that Gates’ Twitter and Instagram in particular are great examples of adhering to different aspects of his business and brand, and do so according to the best practices of each respective platform....

21:29 / Executive Spotlight
20 Dec

LinkedIn has released their list of the top 20 U.S. influencers on LinkedIn, which includes philanthropist Melinda Gates at #1, broadcaster Katie Couric at #10, and Wired's chief editor, Nicholas Thompson at #19. Coming in at #16 is Ed Bastian, who has had a long career at Delta Air Lines. He first joined the company in 1998 and has been serving as the CEO for the past three years. In this article, we will be looking at how Bastian uses LinkedIn and Instagram to shine the spotlight on Delta Air Lines. Unlike some of the other CEOs we have featured in our Executive Spotlight, Bastian makes stronger connections to his brand, with the majority of his posts directly mentioning Delta. We will analyze how executives can discuss their company branding on social media in a way that feels more authentic.     Why Executives...

13:32 / Executive Spotlight
22 Nov

Co-founded in 2004 by Dan Price, Gravity Payments is a credit card processing company dedicated to providing independent business owners with a low-cost alternative, while aiming to have transparent business practices. Price made headlines when he raised the minimum salary for all employees to $70,000 while cutting his own $1.1 million salary by 90%. While Price and the company faced backlash from some other businesses, and even some employees, Gravity Payments has been steadily growing ever since. In 2014, the company processed $3.8 billion and this amount grew to $10.2 billion in 2018. Revenue and profits have also doubled, while customer retention has increased from 91% to 95%. For reference, the industry average is a mere 68%. Meanwhile, the number of employees has grown from 120 when the new minimum wage was announced to 200. As the leader of such...

21:25 / Executive Spotlight