16 Apr

Not all social platforms are equal, and while some platforms like LinkedIn are ideal for showcasing owned content in the form of articles, no platform is quite as well-positioned for leaders to observe, join, and ultimately impact a wider narrative than Twitter. Twitter is a timely, trend-driven platform that is ideal for sharing newsworthy content and authentic perspectives. It can be leveraged not only to have a voice in relevant industry conversations but to also quickly communicate expertise and unique perspectives with followers. It is also a platform that encourages commenting, sharing and discussion. In this blog post, we’ve put together guidelines to help executives effectively leverage the platform for impactful thought leadership on Twitter. "While Twitter increased the character count maximum per tweet from 140 characters to 280 characters in 2017, the ideal length of a tweet has remained between...

09:00 / Articles / Guide
02 Apr

When it comes to creating an effective social media presence for business leaders and executives, LinkedIn is a great place to start. Because the platform is best-positioned for professional networking, most executives will already have, or can easily build, a base network of personal and professional connections, creating a strong, credible foundation for ultimately attracting prospective talent, customers and investors. Like anything, though, a poorly managed social presence may be more detrimental than having no presence at all. In this post, we’ve laid out some basic best-practice guidelines to help you get started and make the most out of your executive social media presence with an optimized LinkedIn profile. "Like anything, a poorly managed social presence may be more detrimental than having no presence at all." Optimized LinkedIn Profile Let’s start with the cornerstone of your LinkedIn program, your optimized LinkedIn profile. Leveraging...

15:46 / Articles / Guide
26 Mar

This month, influential executive Tim Cook, Apple CEO, made headlines once again when he briefly changed his name on his Twitter account. This is what it looked like: In this edition of Front Page Execs, we’ll take a look at the events leading up to the “Tim Apple” name change, as well as the ingenuity behind the move for this executive’s social media presence. On March 6, 2019, President Donald Trump mistakenly referred to Tim Cook as “Tim Apple” during a meeting of the American Workforce Policy Advisory Board at the White House. Social media, of course, latched onto this accident, and “Tim Apple” began to trend on Twitter. Less than twenty-four hours later, Tim Cook rode that trending wave to the top when he changed his name to Tim Apple on the platform. Twitter users loved it. By capitalizing on the trend...

19:05 / Front Page Execs
30 Jan

In August 2018, Salesforce CEO Marc Benioff made the decision to promote the company’s COO Keith Block to be its new co-CEO. Salesforce’s long-time founder was prompted to partner up with Block after taking a two-week-long digital detox last July. After this brief hiatus, Benioff told CNBC that experiencing such tranquility without his electronics made him realize one thing: he was too busy. With Block now helping Benioff run the 20-year-old cloud-based software company, Benioff has been focusing his attentions on passion projects to use his position of power for social good. By focusing on this aspect of his leadership, Salesforce has also seen the added benefit of having a positive and public face for the brand. From a quick glance at Benioff’s Twitter page, it is instantly clear what type of leader the Salesforce CEO and newly named owner of...

19:50 / Executive Spotlight
27 Nov

Why Executives Need to be on Social Media Social media for executives — it truly impacts the bottom line. Recent data is showing a compelling reason for CEOs and their teams to look at social media more seriously. Millennials lead the charge on this trend, but they are not the only ones looking to social media and the web to better understand the brands they buy from and the companies they work for - focusing on the leaders that represent them. "Consumers are looking to social media and the web to better understand the brands they buy from and the companies they work for - focusing on the leaders that represent them." Millennial Decisions are Fueled by Online Research Millennials are now a key part of the workforce, meaning that they are both potential talent and potential customers for your brand. These millennials often...

16:37 / CEO Insights by Elissa Liu
13 Nov

One prominent participant in the Google walkouts conversation was Luis von Ahn, CEO and co-founder of language-learning app Duolingo. In this edition of Front Page Execs, Influential Executive will be examining what von Ahn did right, why he did it, and what he should have avoided when engaging in this conversation....

16:50 / Front Page Execs
22 Oct

Can leaders and executives naturally achieve much higher engagement rates on LinkedIn than the brands and companies they work for? We’ve seen third-party reports and articles on this subject over the last year or so, but we set out to prove it ourselves with data. We also wanted to better understand the variety of factors driving higher social media engagement rates for top-performing leaders on LinkedIn.   Our Social Media Engagement Research We looked at more than one thousand profiles on LinkedIn, focusing on executives, leaders and brands, and created 3 tiers (low, medium, and high) based on the size of their respective followings. We defined the low tier as under 10,000 followers, the medium tier as between 10,000 and 50,000 followers, and the high tier as more than 50,000 followers. We then examined the rate of social media engagement, defined as likes and...

16:44 / CEO Insights by Elissa Liu
06 Jun

In 2018, most brands have a social media presence. They invest many hours and dollars into developing a steady cadence of high-quality content that aligns with their brand voice and objectives, and that is optimized for each social channel. On a day-to-day basis, these brands focus on how to capture and engage their audience with creative campaigns and influencer content, all while justifying the investment and trying to show ROI. It’s a road well-traveled for most brands. But what about executives? Most senior executives, however, do not yet have a strong social presence, particularly CEOs. Only 39% of CEOs have any social media presence at all. Why is it that there are so many brands who concentrate on the brand account, and yet often neglect the account of the face of the brand itself? It’s usually a combination of factors, from...

02:49 / CEO Insights by Elissa Liu