One prominent participant in the Google walkouts conversation was Luis von Ahn, CEO and co-founder of language-learning app Duolingo. In this edition of Front Page Execs, Influential Executive will be examining what von Ahn did right, why he did it, and what he should have avoided when engaging in this conversation....
Can leaders and executives naturally achieve much higher engagement rates on LinkedIn than the brands and companies they work for? We’ve seen third-party reports and articles on this subject over the last year or so, but we set out to prove it ourselves with data. We also wanted to better understand the variety of factors driving higher social media engagement rates for top-performing leaders on LinkedIn. Our Social Media Engagement Research We looked at more than one thousand profiles on LinkedIn, focusing on executives, leaders and brands, and created 3 tiers (low, medium, and high) based on the size of their respective followings. We defined the low tier as under 10,000 followers, the medium tier as between 10,000 and 50,000 followers, and the high tier as more than 50,000 followers. We then examined the rate of social media engagement, defined as likes and...
In 2018, most brands have a social media presence. They invest many hours and dollars into developing a steady cadence of high-quality content that aligns with their brand voice and objectives, and that is optimized for each social channel. On a day-to-day basis, these brands focus on how to capture and engage their audience with creative campaigns and influencer content, all while justifying the investment and trying to show ROI. It’s a road well-traveled for most brands. But what about executives? Most senior executives, however, do not yet have a strong social presence, particularly CEOs. Only 39% of CEOs have any social media presence at all. Why is it that there are so many brands who concentrate on the brand account, and yet often neglect the account of the face of the brand itself? It’s usually a combination of factors, from...