fbpx

After changing his Twitter bio to "Bitcoin" (causing a 15% rise in valuation) and tweeting out "Gamestonk!!" (causing GameStop shares to rise an estimated 56%), it's safe to say that Elon Musk's social media presence has had a strong impact on the market. However, in early February, the SpaceX and Tesla CEO abruptly announced that he would be staying off Twitter for a while: https://twitter.com/elonmusk/status/1356524205374918659?s=20 Of course, if you're one of Musk's 45.3 million followers, chances are you've seen his more recent Tweets, signaling his return to a platform where we have seen him use his online presence to inspire business developments and make an occasional costly mishap. In this article, we look at Musk's original Tweet announcing his departure, his content since his return, and why Twitter has been such an integral part of his online identity.   Why Leaving Twitter Was Such a Big...

In our recent series about the top retail executives you should be following on social media, we looked at ways they use online platforms to help build their personal brand while achieving their business objectives. Establishing a brand presence on social media is second nature to most digital marketers, but what about helping their company's executives establish their own profile? One of the first steps is understanding which social media platform would be the best fit for your executives. In this article, we look at some of the most popular social media platforms and what makes them stand out. By the end of this article, marketers should have a clearer picture of which social media platforms to position their executives on.  Before we get started, don't forget to download our free step-by-step guide on how to get your company's executives on social...

Today, we’re highlighting some of the top executives in the tech industry to follow on social media. These leaders are actively sharing innovations in their field and providing important resources and information about their companies’ efforts, particularly focused on how they are adapting and transforming their industry during the pandemic.  ...

In today’s Executive Spotlight, we analyze how James Caan, the CEO of private equity firm, Hamilton Bradshaw, uses a diverse array of content types and repurposes posts across his Twitter and LinkedIn social media profiles. These practices help establish him as an executive with a strong online presence. ...

Social media has been a critical platform for businesses to connect with consumers and market their products or services, particularly in 2020 during a worldwide pandemic. All industries have been forced to explore the power of social networking sites to increase their reach and grow their businesses. However, one industry that has had to rely even more heavily than most on social media during the pandemic has been the healthcare industry. Many healthcare experts who are active on social media use their accounts to provide consumers with accurate information about their services, medicines, and new technologies in the healthcare field. They also engage with other healthcare professionals to stay up to date on all the latest trends and continuously learn from other experts in the science and health fields. Three such healthcare professionals that we have determined to be worth following are...

Salesforce CEO Marc Benioff is an executive who primarily focuses on COVID-19 related posts on his Twitter account. The timely nature of his actions are primarily reflected in his decision to co-sponsor the “Next-Gen Mask Challenge” in July of 2020. Motivated by statistics showing that one-third of the U.S. population do not regularly wear masks, this event calls on youth creators to submit innovative designs for surgical-grade protective masks. The type of online presence Benioff employs on Twitter, particularly within the last few months, is primarily based on informing followers about public safety measures and how the world can effectively adapt moving forward. ...

From text-only posts, to videos, to third-party articles, executives have a variety of content types to choose from when posting on social media. In this article, we put the spotlight on Jo Ann Jenkins, the CEO of AARP. Based in the U.S., AARP is the largest nonprofit organization in the country and provides benefits for citizens over 50 years old. Using social media profiles on both LinkedIn and Twitter, Jenkins has developed a strong brand voice across her social media content.   LinkedIn: Potential to Grow Personal Branding    Starting with LinkedIn, Jenkin's About section on her profile is effective, covering key points in her career. We always recommend that executives start off with their most recent position, which Jenkins has done. The About section is also a good way to optimize for relevant keywords related to the executive and their industry, which can...

In this Executive Spotlight, we will be looking at Gene Kelly’s LinkedIn and Twitter accounts. As the chairman and CEO of Southwest Airlines, his company has been greatly impacted by the coronavirus and governments setting restrictions on travel. As we will discuss in this article, Kelly has used his online presence to promote a sense of optimism by focusing on positive company initiatives....

Tracee Ellis Ross is a busy woman. Between acting, being a showrunner, and running her own company, Ross has a lot on her plate—yet, she does not miss a beat when it comes to staying connected and marketing her various projects on social media. In this article, we will be analyzing Ross’ Twitter and Instagram accounts. We will be looking at how she utilizes these respective platforms for her company Pattern Beauty’s messaging, and how executives can draw inspiration from Ross’ authenticity and adherence to best practices....