Elon Musk has been dominating news headlines with his official purchase of Twitter at $40 billion. Many changes could come as a result of his new leadership and Musk has already used his Twitter account to share his ideas for the platform. Marketers, business leaders, and the general public are considering what the future of Elon Musk’s Twitter could look like and how it will affect them. In this article, we look at Musk’s potential changes to Twitter and what it may mean for users on the platform.    New Verification Process One of the most recent features Musk has discussed is changing the way users are verified on the platform. Twitter verification comes in the form of a blue checkmark on a user’s profile and it is typically reserved for individuals such as celebrities, politicians, and other well-known figures, as well as...

This year, the Fortune 500 CEOs stepped up their game on social media with more individuals on the list having an online presence. Being on social media offers many benefits for industry leaders, such as helping them drive toward company objectives, establishing themselves as thought leaders, and connecting with customers, stakeholders, and current and potential employees.  Our team at Influential Executive researched each CEO on the Fortune 500 list to find how many of them have a social media account. As of August 2022, 70% of CEOs on the list have at least one social media account — an increase of 13% since 2020. In this article, we look at three interesting Fortune 500 CEOs we recommend following on social media across LinkedIn, Twitter, and Instagram. We chose these CEOs because they utilize the benefits of their respective platform effectively to share...

As an executive, being on social media has become an essential strategy for personal branding. Personal branding is beneficial for building trust with customers and improving your image. However, receiving engagement and followers can sometimes be difficult as social media trends evolve quickly. We explain four ways executives can grow their social media presence — which can sometimes even lead to them trending in the news. Keep reading for tips on how to increase your executive's engagement. ...

The founder and CEO of Box Inc, Aaron Levie, is an innovative leader in the tech world — and online. On Twitter, Levie is a conversation starter and uses his platform to share his thoughts, opinions, and advice on software, technology, and crypto. He effectively uses his social media platform to authentically engage with his followers. Keep reading for our analysis of Levie’s online presence.    An Engaged Conversation Starter on Twitter On Twitter, Aaron Levie has a large audience with over 2.4 million followers. He has gained a large following by sharing his opinions, experiences, and even some jokes every now and then. Levie is a conversation starter and isn’t afraid to share his opinion and openly engage with other users. It's clear that he views this platform as a space to share his insights and interact with his followers and other...

Brian Chesky is the co-founder and CEO of Airbnb, an online marketplace where users can list or rent homes for travel purposes. On social media, Chesky has positioned himself as a compassionate and effective leader. He shares his business expertise, personal interests, and shows his support for his company.  Continue reading as we analyze Chesky’s Instagram and Twitter content to show how executives can create an effective social media presence by being business-oriented on Twitter and more casual on Instagram.    A Strong Leader on Twitter Chesky is very active on Twitter and this shows in the number of followers he has on this platform with over 481,000. On Twitter, he has positioned himself well as a thought leader in his industry by showcasing his leadership skills and sharing relevant company content. This type of positive first impression is extremely valuable and is what...

The NBA playoffs have become a trending topic on Twitter as we get closer to the finals. Certain CEOs and executives have gone to Twitter to share their thoughts on the ongoing games. Executives involved in the NBA such as Micky Arison, Brandon Schneider, and Cynt Marshall have tweeted in support of their teams as the playoffs continue.  In this article, we will look at the top Tweets from these influential executives and how discussing trending topics on social media such as the NBA playoffs has also been beneficial for their brands.    Micky Arison  Chairman of Carnival Corporation Micky Arison took ownership of the Miami Heat in 1995. This week, the Miami Heat is playing the Boston Celtics in the Eastern Conference Finals. In light of this, Arison has used his Twitter account to support his team and spread positive messages about the...