16 Jun

Social media is an integral part of executive branding, thought leadership, and business marketing. To keep up with the demands of a fast-paced online world, many executives may consider turning to artificial intelligence (AI) for assistance with creating and managing their social media content. However, while AI offers several advantages, it also comes with significant drawbacks that must be carefully considered.  At Influential Executive, we have been testing and trying many AI tools such as ChatGPT, Bing AI, and Google’s Bard AI to find out how AI can assist with marketing tasks — and to uncover its limitations. Based on our findings, while AI is helpful for quickly generating factual information and content ideas (most of the time), it cannot capture the authentic human tone of an individual.  In this article, we share the benefits and limitations of using AI for executive...

17:02 / Articles / Guide
04 Nov

Elon Musk has been dominating news headlines with his official purchase of Twitter at $40 billion. Many changes could come as a result of his new leadership and Musk has already used his Twitter account to share his ideas for the platform. Marketers, business leaders, and the general public are considering what the future of Elon Musk’s Twitter could look like and how it will affect them. In this article, we look at Musk’s potential changes to Twitter and what it may mean for users on the platform.    New Verification Process One of the most recent features Musk has discussed is changing the way users are verified on the platform. Twitter verification comes in the form of a blue checkmark on a user’s profile and it is typically reserved for individuals such as celebrities, politicians, and other well-known figures, as well as...

17:51 / Front Page Execs
07 Oct

Social media has become one of the most effective platforms for creating and fostering connections. Many consumers use these platforms to interact with brands and even company executives. On the other hand, more CEOs and business leaders are establishing their online presence to take advantage of all the benefits social media has to offer. One example is the senior vice president of loanDepot, Alec Hanson, who has leveraged the power of building relationships on social media. His success across several platforms has led to a Forbes feature, How Every Leader No Matter The Industry Can Adopt Social Media, which details how he is effectively using social media for his business. In this article, we analyze Hanson’s social media strategy and explain what makes his online presence so successful.    Creating Connections Authentically  Alec Hanson has a comprehensive strategy across every major social media platform you...

19:14 / Front Page Execs
23 Sep

In 2020, we published a guide on which social media apps CEOs should use and how executives can use these platforms effectively. The apps we analyzed included LinkedIn, Twitter, Instagram, and Facebook — all of which are still the top platforms for executives in 2022.  In this article, we look at some new and increasingly popular platforms that more CEOs and executives are establishing themselves on.   What are the benefits of each platform? First, let’s start with a recap. Read part one for these insights:  LinkedIn to build professional connections Twitter to share relevant bite-sized content Instagram to create media that captivates Facebook to reach a large audience Keep reading this article for these insights: TikTok to share short-form video content YouTube to repurpose podcasts and share longer videos Pinterest to create personal connections through sharing your interests    TikTok  Executives should use TikTok if: They want...

18:13 / Articles / Guide