Executive Social Media Marketing Insights by Influential Executive

12 Aug Harriet Green: A Devoted Advisor on Social Media

Posted on August 12, 2022 in Executive Spotlight

Throughout her long career, Harriet Green has had extensive experience in the executive role. She’s the former chairman and CEO of IBM Asia Pacific and the former CEO of Thomas Cook Group. Aside from her business endeavors, Green is also an activist promoting diversity and an inspirational advisor. She shows this side of her life on social media by creating an authentic and welcoming community across LinkedIn, Instagram, and Twitter. In this article, we look at her presence on LinkedIn and Instagram to analyze what makes her an influential advisor on social media. Words of Wisdom on LinkedIn On LinkedIn, Harriet Green has over 61,000 followers and was named one of LinkedIn’s Top Voices. She shares a variety of topics including personal posts related to her interests, advice to help others achieve success, and newsletters written about her experiences. Sharing tips is an effective...

05 Aug Molly Johnson-Jones: Using LinkedIn to Advocate for Remote Workers

Posted on August 5, 2022 in Front Page Execs

Molly Johnson-Jones is the founder and CEO of Flexa Careers, a platform that verifies companies and provides more transparency when it comes to job hunting. She was recently named one of the U.K.’s Top Voices 2022 on LinkedIn in the Work-Life Balance category, a list that highlights top content creators on the platform. It comes as no surprise then that she sat down with U.K. Tech News for an interview where she shared her thoughts about LinkedIn. In this article, we explain and analyze the impressive content that Johnson-Jones shares on LinkedIn that has gained her a following. Advocating for a Flexible Work Culture Johnson-Jones has created a following of over 11,000 users on LinkedIn by striking up conversations and debates about her area of expertise — work-life culture. Her posts call for responses and reactions from her followers, which is an effective way...

29 Jul How to be an Influential Executive on TikTok

Posted on July 29, 2022 in Executive Spotlight

Spencer Rascoff is a serial entrepreneur and has founded multiple successful businesses including Zillow and Hotwire. While many executives gravitate towards LinkedIn, he also uses TikTok in addition to other platforms. On TikTok specifically, he creates videos that give business and career advice while also keeping up with the latest relevant trends. As a thought leader in the business world, his strong presence on TikTok has been one of the primary reasons why he is an influential executive on social media. Keep reading for our analysis on his TikTok presence and how other executives could use the app’s impressive algorithm to promote themselves and their businesses. How is TikTok Effective for Marketing and Executives? TikTok started out as an entertaining dance app for young people but has grown into a global social media platform with over one billion monthly active users. The platform...

21 Jul Four Ways to Grow on Social Media as an Executive

Posted on July 21, 2022 in Articles

As an executive, being on social media has become an essential strategy for personal branding. Personal branding is beneficial for building trust with customers and improving your image. However, receiving engagement and followers can sometimes be difficult as social media trends evolve quickly. We explain four ways executives can grow their social media presence — which can sometimes even lead to them trending in the news. Keep reading for tips on how to increase your executive's engagement. ...

15 Jul A Genuine Brand Ambassador on Social Media

Posted on July 15, 2022 in Executive Spotlight

Chris Kempczinski has been an executive at Mcdonald's since 2015 and moved into the President and CEO position in 2019. He runs one of the largest and more successful fast food chains in the world — and he has an equally successful social media strategy. On social media, Kempczinski uses his platforms to connect with customers and promote his company. However, while his content is branded, he doesn’t come across as overly promotional or inauthentic. In this article, we analyze his Instagram and LinkedIn accounts and explain why Kempczinski is so effective at being a genuine brand ambassador. An Approachable Brand Ambassador on Instagram On Instagram, Kempczinski has over 7,450 followers. He mainly uses his Instagram to share stories featuring Mcdonald's employees from around the world. In the example below, Kempczinski’s caption shows how genuinely interested he is in meeting employees and hearing about...

11 Jul How Executives can Contribute to Their Company’s Social Proof

Posted on July 11, 2022 in Articles

It has become essential for executives to be on social media, both from a marketing and public relations standpoint. When a business leader has a strategic and effective online presence, the executive and their company both benefit. For example, an executive can build their personal brand, interact with customers and connections, and establish themselves and their company as trustworthy. One way that users on social media gain trust for a company is through social proof. In this article, we will look at the concept of social proof and how executives can utilize this to create a successful social media presence that benefits their company. What is Social Proof? Social proof is a term to describe how people react based on the actions of those around them. From a marketing perspective, social proof is a way for businesses to gain credibility by showing how...

30 Jun Using LinkedIn to Inspire Others

Posted on June 30, 2022 in Front Page Execs

Thushara Karunaratne is an entrepreneur and CEO in the medical diagnostic industry in Sri Lanka. Recently, Karunaratne shared a post on LinkedIn about his personal struggle with having vitiligo, a skin condition that causes white patches to appear on the skin. He explained that he was hesitant about uploading a new profile picture due to his skin condition because he thought it might make his connections uncomfortable. His post went viral with many news sites covering the post and the impact it has had. By being open about his insecurities, Karunaratne encourages other executives to be honest and more comfortable on social media. He is an inspirational business leader and his post works toward ending the stigma around vitiligo. In this article, we analyze the benefits of using social media as a platform to share authentic content that takes on more personal...

24 Jun How to be an Influential Conversation Starter on Twitter

Posted on June 24, 2022 in Executive Spotlight

The founder and CEO of Box Inc, Aaron Levie, is an innovative leader in the tech world — and online. On Twitter, Levie is a conversation starter and uses his platform to share his thoughts, opinions, and advice on software, technology, and crypto. He effectively uses his social media platform to authentically engage with his followers. Keep reading for our analysis of Levie’s online presence. An Engaged Conversation Starter on Twitter On Twitter, Aaron Levie has a large audience with over 2.4 million followers. He has gained a large following by sharing his opinions, experiences, and even some jokes every now and then. Levie is a conversation starter and isn’t afraid to share his opinion and openly engage with other users. It's clear that he views this platform as a space to share his insights and interact with his followers and other...

10 Jun Executives Supporting Pride Month on Social Media

Posted on June 10, 2022 in Front Page Execs

One way to authentically show support for Pride Month is for executives to post and engage on social media alongside their company's messages. This article outlines some effective examples of executives who discuss Pride on their accounts and whose companies have productive and influential Pride campaigns. Keep reading to learn how your executives can support Pride this month and throughout the year. ...

03 Jun An Innovative and Compassionate Leader on Twitter

Posted on June 3, 2022 in Executive Spotlight

Brian Chesky is the co-founder and CEO of Airbnb, an online marketplace where users can list or rent homes for travel purposes. On social media, Chesky has positioned himself as a compassionate and effective leader. He shares his business expertise, personal interests, and shows his support for his company. Continue reading as we analyze Chesky’s Instagram and Twitter content to show how executives can create an effective social media presence by being business-oriented on Twitter and more casual on Instagram. A Strong Leader on Twitter Chesky is very active on Twitter and this shows in the number of followers he has on this platform with over 481,000. On Twitter, he has positioned himself well as a thought leader in his industry by showcasing his leadership skills and sharing relevant company content. This type of positive first impression is extremely valuable and is what...

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