23 Dec Executive Social Media in the Healthcare Industry
For executives in the healthcare industry, using social media can seem like a daunting task. After all, they must navigate different healthcare compliance and regulations. If they share content that shouldn’t be posted publicly, it could be costly — not just from a monetary standpoint, but it also impacts customers' and patients’ trust in the brand. While social media may feel like a burden and a risk, healthcare executives stand to benefit greatly from establishing an effective and strategic social media presence. Keep reading to learn more about content that healthcare executives should stay away from, content ideas they can post, and how using social media in the highly-regulated healthcare industry is more accessible than you think. Healthcare Compliance and Regulations Certain industries have regulatory bodies that govern what type of information can or cannot be shared on social media with the public. Because...