When it comes to leadership positioning, it’s not just a CEO that should use social media strategically. What about other key executives, like the company’s CMO, CHRO, or even sales leaders? Marketers must keep in mind that depending on their business objectives, certain messaging may resonate more strongly when it’s delivered by someone other than the CEO....
While many businesses today are on social media, executives on social media can help their company reach key business objectives through their own strategic online presence. Marketers can use a variety of different platform tools in order to effectively promote their executives and position them in front of an even larger audience. Read our nine tips on how your company’s social media accounts can improve executive visibility. How To Improve Executive Visibility On LinkedIn Many companies have established their presence on LinkedIn, but the same can be said for executives as well. Our findings show that out of the 352 Fortune 500 CEOs on social media, 97% of them have a LinkedIn account. Here’s how marketers can leverage their company’s LinkedIn content to improve executive visibility and positioning. Reshare an executive’s post Many social media sites — LinkedIn included — offer a variety of...
In 2023, more marketers will be leveraging their company’s executive as a part of their digital marketing strategy. In addition to promoting the company’s brand on social media, C-suite executives have increasingly become an important way to reach key audience segments. Elissa Liu, Influential Executive and Spark Growth CEO, shares her executive social media insights below. Keep reading to learn her perspective on the shifting executive social media landscape, whether we’ll see more CEOs use TikTok, and when is the “best time” for executives to start their own social media presence. Jackie: Elissa, what are some social media trends you’ve seen over the past few years, particularly when it comes to executives and company leaders? Elissa: We’ve seen a push toward more CEOs and executives establishing their social media presence, but doing so with a specific strategy in mind — not just posting...
For executives in the healthcare industry, using social media can seem like a daunting task. After all, they must navigate different healthcare compliance and regulations. If they share content that shouldn’t be posted publicly, it could be costly — not just from a monetary standpoint, but it also impacts customers' and patients’ trust in the brand. While social media may feel like a burden and a risk, healthcare executives stand to benefit greatly from establishing an effective and strategic social media presence. Keep reading to learn more about content that healthcare executives should stay away from, content ideas they can post, and how using social media in the highly-regulated healthcare industry is more accessible than you think. Healthcare Compliance and Regulations Certain industries have regulatory bodies that govern what type of information can or cannot be shared on social media with the public. Because...
Is establishing your CEO’s social media presence on your marketing wishlist? For many marketers who understand the benefits of having their company’s executives on social media, it is — but they face key challenges. With only so many hours in a day, marketers are focused on company marketing objectives, while the executive social media strategy becomes less of a priority. Or, marketing teams may not be equipped to handle both the company and the executive’s social media strategy. Even if your company’s marketing efforts and the reasons why you want to establish your executives on social media drive toward the same goal, the two require different approaches in order to be effective. This is where social media content creation agencies come in. Partnering with an agency not only alleviates the workload associated with starting and managing an executive’s social media presence, but it...
Most brands today are active on many social media platforms — but more CEOs, executives, and business leaders are starting to see the value of being online as well. Executives on social media can be an impactful driving force when it comes to accomplishing business goals. The most effective executive social media accounts are the ones that curate a personal brand, while also complementing the company's overall marketing strategy. In this article, we go over five steps in building a strategic executive social media presence. Following these steps not only increases engagement on social media but can also drive results for the company’s overall marketing objectives. 1. Define your social media objectives and goals To produce an effective social media presence, there must be clear goals in place and objectives that can be met. Executives should align their online presence back to their company goals....
Elon Musk has been dominating news headlines with his official purchase of Twitter at $40 billion. Many changes could come as a result of his new leadership and Musk has already used his Twitter account to share his ideas for the platform. Marketers, business leaders, and the general public are considering what the future of Elon Musk’s Twitter could look like and how it will affect them. In this article, we look at Musk’s potential changes to Twitter and what it may mean for users on the platform. New Verification Process One of the most recent features Musk has discussed is changing the way users are verified on the platform. Twitter verification comes in the form of a blue checkmark on a user’s profile and it is typically reserved for individuals such as celebrities, politicians, and other well-known figures, as well as...
Ebony Beckwith is Salesforce’s chief business officer and the chief of staff to one of the company’s CEOs, Marc Benioff. This is a significant role and, through social media, Beckwith has successfully demonstrated that she’s a strong leader. She uses her platforms on LinkedIn, Twitter, and Instagram to share thoughtful advice, mentor her followers, and give insights into being in the corporate world. Let's take a look at Beckwith’s social media presence and examine why she is so successful in creating a loyal audience. Keep reading to find out more insights. Sharing Professional Advice on LinkedIn On LinkedIn, Beckwith has over 40,000 followers, a large number cultivated over the years by sharing her accomplishments and tips for being a professional in any corporate field. The most impressive aspect of Beckwith’s social media is her hashtag usage which aligns with her corresponding show and...
Being on social media as a business leader is becoming an essential part of every company’s business model. Social media enables leaders like executives and CEOs to become approachable, showcase company values, and attract talent. The number of CEOs with social media accounts has increased significantly over the past two years. The same is true when looking at the leaders of America's biggest companies, the Fortune 500. Our team at Influential Executive researched each of the CEOs on the 2022 Fortune 500 list to find their public profiles on LinkedIn, Twitter, Instagram, and Facebook. Keep scrolling for an infographic with our research findings and important statistics. If these statistics on Fortune 500 CEOs influenced your decision to get your company’s leaders online, our team can help! Click the button below to book a consultation with our experts and let’s discuss how to strategically...
Establishing a strategic social media presence as an executive or CEO is beneficial for many reasons, such as being able to support the company’s marketing efforts and increasing brand awareness. However, not all the benefits have to do with external factors for the public or consumers. Another important reason for company executives to be on social media is that their content can resonate with potential and existing employees. Some benefits include building trust, improving retention, and supporting the company’s HR department with recruitment. Keep reading to learn why being on social media as an executive is important in building employee relationships. How CEOs Can Gain Respect From Employees Executives can build a loyal employee-centric follower base through social media. According to a study by the Brunswick Group, employees prefer to work for leaders who are active on social media because executives with an online...