Executive Social Media Archives - Page 6 of 12

29 Jul

How To Be An Influential Executive On TikTok

Spencer Rascoff is a serial entrepreneur and has founded multiple successful businesses including Zillow and Hotwire. While many executives gravitate towards LinkedIn, he also uses TikTok in addition to other platforms. On TikTok specifically, he creates videos that give business and career advice while also keeping up with the latest relevant trends. As a thought leader in the business world, his strong presence on TikTok has been one of the primary reasons why he is an influential executive on social media. Keep reading for our analysis on his TikTok presence and how other executives could use the app’s impressive algorithm to promote themselves and their businesses. How is TikTok Effective for Marketing and Executives? TikTok started out as an entertaining dance app for young people but has grown into a global social media platform with over one billion monthly active users. The platform...

17:09 / Executive Spotlight

21 Jul

Four Ways To Grow On Social Media As An Executive

As an executive, being on social media has become an essential strategy for personal branding. Personal branding is beneficial for building trust with customers and improving your image. However, receiving engagement and followers can sometimes be difficult as social media trends evolve quickly. We explain four ways executives can grow their social media presence — which can sometimes even lead to them trending in the news. Keep reading for tips on how to increase your executive's engagement. ...

20:48 / Articles

15 Jul

A Genuine Brand Ambassador On Social Media

Chris Kempczinski has been an executive at Mcdonald's since 2015 and moved into the President and CEO position in 2019. He runs one of the largest and more successful fast food chains in the world — and he has an equally successful social media strategy. On social media, Kempczinski uses his platforms to connect with customers and promote his company. However, while his content is branded, he doesn’t come across as overly promotional or inauthentic. In this article, we analyze his Instagram and LinkedIn accounts and explain why Kempczinski is so effective at being a genuine brand ambassador. An Approachable Brand Ambassador on Instagram On Instagram, Kempczinski has over 7,450 followers. He mainly uses his Instagram to share stories featuring Mcdonald's employees from around the world. In the example below, Kempczinski’s caption shows how genuinely interested he is in meeting employees and hearing about...

18:05 / Executive Spotlight

11 Jul

How Executives Can Contribute To Their Company’s Social Proof

It has become essential for executives to be on social media, both from a marketing and public relations standpoint. When a business leader has a strategic and effective online presence, the executive and their company both benefit. For example, an executive can build their personal brand, interact with customers and connections, and establish themselves and their company as trustworthy. One way that users on social media gain trust for a company is through social proof. In this article, we will look at the concept of social proof and how executives can utilize this to create a successful social media presence that benefits their company. What is Social Proof? Social proof is a term to describe how people react based on the actions of those around them. From a marketing perspective, social proof is a way for businesses to gain credibility by showing how...

16:54 / Articles

30 Jun

Using LinkedIn To Inspire Others

Thushara Karunaratne is an entrepreneur and CEO in the medical diagnostic industry in Sri Lanka. Recently, Karunaratne shared a post on LinkedIn about his personal struggle with having vitiligo, a skin condition that causes white patches to appear on the skin. He explained that he was hesitant about uploading a new profile picture due to his skin condition because he thought it might make his connections uncomfortable. His post went viral with many news sites covering the post and the impact it has had. By being open about his insecurities, Karunaratne encourages other executives to be honest and more comfortable on social media. He is an inspirational business leader and his post works toward ending the stigma around vitiligo. In this article, we analyze the benefits of using social media as a platform to share authentic content that takes on more personal...

17:20 / Front Page Execs

24 Jun

How To Be An Influential Conversation Starter On Twitter

The founder and CEO of Box Inc, Aaron Levie, is an innovative leader in the tech world — and online. On Twitter, Levie is a conversation starter and uses his platform to share his thoughts, opinions, and advice on software, technology, and crypto. He effectively uses his social media platform to authentically engage with his followers. Keep reading for our analysis of Levie’s online presence. An Engaged Conversation Starter on Twitter On Twitter, Aaron Levie has a large audience with over 2.4 million followers. He has gained a large following by sharing his opinions, experiences, and even some jokes every now and then. Levie is a conversation starter and isn’t afraid to share his opinion and openly engage with other users. It's clear that he views this platform as a space to share his insights and interact with his followers and other...

17:56 / Executive Spotlight

10 Jun

Executives Supporting Pride Month On Social Media

One way to authentically show support for Pride Month is for executives to post and engage on social media alongside their company's messages. This article outlines some effective examples of executives who discuss Pride on their accounts and whose companies have productive and influential Pride campaigns. Keep reading to learn how your executives can support Pride this month and throughout the year. ...

18:02 / Front Page Execs

03 Jun

An Innovative And Compassionate Leader On Twitter

Brian Chesky is the co-founder and CEO of Airbnb, an online marketplace where users can list or rent homes for travel purposes. On social media, Chesky has positioned himself as a compassionate and effective leader. He shares his business expertise, personal interests, and shows his support for his company. Continue reading as we analyze Chesky’s Instagram and Twitter content to show how executives can create an effective social media presence by being business-oriented on Twitter and more casual on Instagram. A Strong Leader on Twitter Chesky is very active on Twitter and this shows in the number of followers he has on this platform with over 481,000. On Twitter, he has positioned himself well as a thought leader in his industry by showcasing his leadership skills and sharing relevant company content. This type of positive first impression is extremely valuable and is what...

19:13 / Executive Spotlight

The NBA's executives social media slam dunk

27 May

The NBA’s Execs Social Media Slam Dunk

The NBA playoffs have become a trending topic on Twitter as we get closer to the finals. Certain CEOs and executives have gone to Twitter to share their thoughts on the ongoing games. Executives involved in the NBA such as Micky Arison, Brandon Schneider, and Cynt Marshall have tweeted in support of their teams as the playoffs continue. In this article, we will look at the top Tweets from these influential executives and how discussing trending topics on social media such as the NBA playoffs has also been beneficial for their brands. Micky Arison Chairman of Carnival Corporation Micky Arison took ownership of the Miami Heat in 1995. This week, the Miami Heat is playing the Boston Celtics in the Eastern Conference Finals. In light of this, Arison has used his Twitter account to support his team and spread positive messages about the...

17:36 / Front Page Execs

17 May

Empowering An Online Community

Chief Executive Chair at Ann Summers and Knickerbox, Jacqueline Gold CBE is considered by many to be one of the most inspiring and successful executive women in the UK. In 1981, Gold wanted women to be able to purchase lingerie and sex toys in a high class environment. By 1987, Gold was appointed CEO of Ann Summers and turned a sex shop run by men into a multi-millon pound business run by women, for women. On social media, Gold has created a women-centric and business-centric community by advocating for women’s autonomy and sharing her business advice throughout her content. Gold uses a comprehensive strategy across Instagram, LinkedIn, and Twitter. In this article, we will be looking at how effective Gold’s influential presence is on Instagram in particular. Authenticity and Inspiration on Instagram At the time of this article’s publication, Jacqueline Gold’s Instagram...

17:20 / Executive Spotlight

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