Today, we’re highlighting some of the top executives in the tech industry to follow on social media. These leaders are actively sharing innovations in their field and providing important resources and information about their companies’ efforts, particularly focused on how they are adapting and transforming their industry during the pandemic. ...
Executives who are cultivating an online presence should approach social media strategically. This includes setting KPIs (key performance indicators) and paying attention to social media metrics in order to achieve optimal engagement and performance. To give us more insight on the topic, today we will be speaking with our digital marketing analyst, Zahid Kachwala, who will offer his expertise on KPIs and metrics for executives on LinkedIn. ...
In light of the upcoming U.S. election on November 3rd, over 50 business leaders in the U.S. across several industries have signed a statement shared on Leadership Now Project’s website. The statement is a public call to action about the importance of democracy and voting, even during a period of crisis. In today's article, we take a look at three different executives who participated in this project and examine how they have used their LinkedIn presence to discuss the upcoming election. In analyzing their posts, we have observed that executives have talked about the election by sharing different content types with their followers in three primary ways: sharing a post from a business page, sharing a post from another LinkedIn user, and posting original content. Georgie Benardete, Co-Founder and CEO of Align17 On LinkedIn, executives have a variety of options for the type...
In today’s Executive Spotlight, we analyze how James Caan, the CEO of private equity firm, Hamilton Bradshaw, uses a diverse array of content types and repurposes posts across his Twitter and LinkedIn social media profiles. These practices help establish him as an executive with a strong online presence. ...
This article will address a few female leaders who are using their platforms to spread messages of inclusion, support for other female leaders, and amplifying other female voices. ...
During the COVID-19 crisis, Arne Sorenson, president and CEO of Marriott International, made headlines with his thoughtful video message in which he showcased strong leadership skills. Given the major global impact of the pandemic, his approach was touted by many as being an example of how executives should address the situation—by being honest, genuine, and outlining a clear path forward. In today's Executive Spotlight, we analyze his LinkedIn and Facebook social media profiles to see how Sorenson has translated his leadership style to his online content. As an executive on social media, his strengths lie in establishing his thought leadership through long-form LinkedIn articles and video content, in order to address topics important to him. LinkedIn: Establishing a Thought Leadership Strategy With over 770,000 followers on LinkedIn, Sorenson's content draws a lot of user engagement in terms of reactions and comments. Many of...
From text-only posts, to videos, to third-party articles, executives have a variety of content types to choose from when posting on social media. In this article, we put the spotlight on Jo Ann Jenkins, the CEO of AARP. Based in the U.S., AARP is the largest nonprofit organization in the country and provides benefits for citizens over 50 years old. Using social media profiles on both LinkedIn and Twitter, Jenkins has developed a strong brand voice across her social media content. LinkedIn: Potential to Grow Personal Branding Starting with LinkedIn, Jenkin's About section on her profile is effective, covering key points in her career. We always recommend that executives start off with their most recent position, which Jenkins has done. The About section is also a good way to optimize for relevant keywords related to the executive and their industry, which can...
While the Black Lives Matter movement was founded back in 2013, protests against police brutality and anti-black racism have been mobilizing around the world in the last two weeks in response to the murder of George Floyd on May 25. Since then, various leaders and companies have used their social media platforms to support the movement and express messages of solidarity. This article will highlight two Black CEOs—both of whom are on the Fortune 500 list this year—who are using their positions as leaders of major companies to enact change and using their social media platforms to relay this information to their audiences. ...
In this Executive Spotlight, we will be looking at Gene Kelly’s LinkedIn and Twitter accounts. As the chairman and CEO of Southwest Airlines, his company has been greatly impacted by the coronavirus and governments setting restrictions on travel. As we will discuss in this article, Kelly has used his online presence to promote a sense of optimism by focusing on positive company initiatives....
In the wake of the devastating Australian bushfire, many executives have stepped forward to donate to organizations providing relief efforts. Executives can use social media to draw attention to specific causes and inspire others to action, which we have seen in many of our previous articles. Individuals like Bernie Reifkind and Marc Benioff use social media to not only share their thoughts about social causes, but also to showcase the actions they have taken to help inspire others to action. In this article, we will look at three executives from different industries and how each of them has responded to the Australian bushfires. By analyzing their social media posts, we examine how the tone can vary from post to post while still effectively calling attention to the cause. Tech: Scott Farquhar and Mike Cannon-Brookes First up is the tech industry, where the two...