09 Sep

This year, the Fortune 500 CEOs stepped up their game on social media with more individuals on the list having an online presence. Being on social media offers many benefits for industry leaders, such as helping them drive toward company objectives, establishing themselves as thought leaders, and connecting with customers, stakeholders, and current and potential employees.  Our team at Influential Executive researched each CEO on the Fortune 500 list to find how many of them have a social media account. As of August 2022, 70% of CEOs on the list have at least one social media account — an increase of 13% since 2020. In this article, we look at three interesting Fortune 500 CEOs we recommend following on social media across LinkedIn, Twitter, and Instagram. We chose these CEOs because they utilize the benefits of their respective platform effectively to share...

19:34 / Articles
02 Sep

The number of CEOs who have a social media account has increased significantly over the past two years. Having an online presence has become more critical than ever, particularly because of the record-high usage on mobile apps since the pandemic. How have America’s most influential executives evolved their online presence in that time? Our team at Influential Executive used the CEOs of companies on the 2022 Fortune 500 list as a sample and researched each and every one of them to find their public profiles on LinkedIn, Twitter, Instagram, and Facebook. Our research found that as of August 2022, 70% of Fortune 500 CEOs have a profile on at least one social media platform. ...

16:31 / Articles
24 Dec

Ryan Holmes is a Canadian computer programmer and internet entrepreneur, and best known as the founder and CEO of Hootsuite, a social media management tool for businesses. As an internet entrepreneur who helped create one of the most successful scheduling tools, he is obviously familiar with social media platforms. Continue reading as we examine how Holmes masters the use of LinkedIn, Instagram, and Twitter in very different ways to share both professional and personal content. ...

16:08 / Executive Spotlight
06 Oct

Social media has been a critical platform for businesses to connect with consumers and market their products or services, particularly in 2020 during a worldwide pandemic. All industries have been forced to explore the power of social networking sites to increase their reach and grow their businesses. However, one industry that has had to rely even more heavily than most on social media during the pandemic has been the healthcare industry. Many healthcare experts who are active on social media use their accounts to provide consumers with accurate information about their services, medicines, and new technologies in the healthcare field. They also engage with other healthcare professionals to stay up to date on all the latest trends and continuously learn from other experts in the science and health fields. Three such healthcare professionals that we have determined to be worth following are...

15:19 / Top Execs
19 Jun

When it comes to building an executive's online presence, there are many advantages and disadvantages of social media. The risks of being on social media include not developing a strong personal branding strategy or not appearing communicative enough. These obstacles are easily overcome, either by carefully understanding the challenges beforehand, or working with a knowledgeable digital marketing team that handles content marketing on the executive's behalf. What is clear is that successful executives are the ones that understand the unique benefits social media has to offer, particularly as a digital marketing tool. Previously, we looked at KPIs (key performance indicators) in our article, How to Set Social Media KPIs for your Executive’s Personal Brand. In today's article, we will focus more on the actual goals and how personal branding on social media can help achieve business and personal objectives.   1. Increase Brand Awareness   A...

17:25 / Articles / Guide
22 May

The benefits of social media for businesses does not end at the brand’s presence, but can also extend to include its leadership team. Whether handled by an in-house marketing team or an outside digital marketing agency, more executives are establishing a stronger online presence through popular platforms like LinkedIn, Twitter, and Instagram. When executives use social media to establish their personal branding, this has been proven to be a highly effective way to complement a brand's existing social media strategy. When establishing your executive social media program, one important step is to set key performance indicators, or KPIs. As the name suggests, KPIs help measure the performance of your campaign. It is helpful to think of it as a measurable goal that can be set before the social media campaign begins. Throughout an executive's social media program, these numbers can be...

20:23 / Guide
19 Mar

Update: View our Fortune 500 archives here to get insights into our latest findings!   Back in 2015, CEO.com published its 2015 Social CEO Report, which included a widely quoted statistic pertaining to executive social media. That statistic was the fact that only 39% of Fortune 500 CEOs were on any social media platform, and 61% weren’t on any at all! We’ve seen these numbers quoted as recently as this year, so we thought it was time for an update. Our team at Influential Executive replicated the study in February of 2019 using the most recent Fortune 500 list, going through 500 executives one by one to search across platforms for public pages and evaluating the level of activity for each. The results? As of 2019, 54% of Fortune 500 CEOs have at least some social presence. As of 2019, 54% of Fortune...

08:00 / Articles