When it comes to leadership positioning, it’s not just a CEO that should use social media strategically. What about other key executives, like the company’s CMO, CHRO, or even sales leaders? Marketers must keep in mind that depending on their business objectives, certain messaging may resonate more strongly when it’s delivered by someone other than the CEO....
While many businesses today are on social media, executives on social media can help their company reach key business objectives through their own strategic online presence. Marketers can use a variety of different platform tools in order to effectively promote their executives and position them in front of an even larger audience. Read our nine tips on how your company’s social media accounts can improve executive visibility. How To Improve Executive Visibility On LinkedIn Many companies have established their presence on LinkedIn, but the same can be said for executives as well. Our findings show that out of the 352 Fortune 500 CEOs on social media, 97% of them have a LinkedIn account. Here’s how marketers can leverage their company’s LinkedIn content to improve executive visibility and positioning. Reshare an executive’s post Many social media sites — LinkedIn included — offer a variety of...
Is establishing your CEO’s social media presence on your marketing wishlist? For many marketers who understand the benefits of having their company’s executives on social media, it is — but they face key challenges. With only so many hours in a day, marketers are focused on company marketing objectives, while the executive social media strategy becomes less of a priority. Or, marketing teams may not be equipped to handle both the company and the executive’s social media strategy. Even if your company’s marketing efforts and the reasons why you want to establish your executives on social media drive toward the same goal, the two require different approaches in order to be effective. This is where social media content creation agencies come in. Partnering with an agency not only alleviates the workload associated with starting and managing an executive’s social media presence, but it...
Most brands today are active on many social media platforms — but more CEOs, executives, and business leaders are starting to see the value of being online as well. Executives on social media can be an impactful driving force when it comes to accomplishing business goals. The most effective executive social media accounts are the ones that curate a personal brand, while also complementing the company's overall marketing strategy. In this article, we go over five steps in building a strategic executive social media presence. Following these steps not only increases engagement on social media but can also drive results for the company’s overall marketing objectives. 1. Define your social media objectives and goals To produce an effective social media presence, there must be clear goals in place and objectives that can be met. Executives should align their online presence back to their company goals....
Elon Musk has been dominating news headlines with his official purchase of Twitter at $40 billion. Many changes could come as a result of his new leadership and Musk has already used his Twitter account to share his ideas for the platform. Marketers, business leaders, and the general public are considering what the future of Elon Musk’s Twitter could look like and how it will affect them. In this article, we look at Musk’s potential changes to Twitter and what it may mean for users on the platform. New Verification Process One of the most recent features Musk has discussed is changing the way users are verified on the platform. Twitter verification comes in the form of a blue checkmark on a user’s profile and it is typically reserved for individuals such as celebrities, politicians, and other well-known figures, as well as...
Ebony Beckwith is Salesforce’s chief business officer and the chief of staff to one of the company’s CEOs, Marc Benioff. This is a significant role and, through social media, Beckwith has successfully demonstrated that she’s a strong leader. She uses her platforms on LinkedIn, Twitter, and Instagram to share thoughtful advice, mentor her followers, and give insights into being in the corporate world. Let's take a look at Beckwith’s social media presence and examine why she is so successful in creating a loyal audience. Keep reading to find out more insights. Sharing Professional Advice on LinkedIn On LinkedIn, Beckwith has over 40,000 followers, a large number cultivated over the years by sharing her accomplishments and tips for being a professional in any corporate field. The most impressive aspect of Beckwith’s social media is her hashtag usage which aligns with her corresponding show and...
Being on social media as a business leader is becoming an essential part of every company’s business model. Social media enables leaders like executives and CEOs to become approachable, showcase company values, and attract talent. The number of CEOs with social media accounts has increased significantly over the past two years. The same is true when looking at the leaders of America's biggest companies, the Fortune 500. Our team at Influential Executive researched each of the CEOs on the 2022 Fortune 500 list to find their public profiles on LinkedIn, Twitter, Instagram, and Facebook. Keep scrolling for an infographic with our research findings and important statistics. If these statistics on Fortune 500 CEOs influenced your decision to get your company’s leaders online, our team can help! Click the button below to book a consultation with our experts and let’s discuss how to strategically...
Establishing a strategic social media presence as an executive or CEO is beneficial for many reasons, such as being able to support the company’s marketing efforts and increasing brand awareness. However, not all the benefits have to do with external factors for the public or consumers. Another important reason for company executives to be on social media is that their content can resonate with potential and existing employees. Some benefits include building trust, improving retention, and supporting the company’s HR department with recruitment. Keep reading to learn why being on social media as an executive is important in building employee relationships. How CEOs Can Gain Respect From Employees Executives can build a loyal employee-centric follower base through social media. According to a study by the Brunswick Group, employees prefer to work for leaders who are active on social media because executives with an online...
Social media has become one of the most effective platforms for creating and fostering connections. Many consumers use these platforms to interact with brands and even company executives. On the other hand, more CEOs and business leaders are establishing their online presence to take advantage of all the benefits social media has to offer. One example is the senior vice president of loanDepot, Alec Hanson, who has leveraged the power of building relationships on social media. His success across several platforms has led to a Forbes feature, How Every Leader No Matter The Industry Can Adopt Social Media, which details how he is effectively using social media for his business. In this article, we analyze Hanson’s social media strategy and explain what makes his online presence so successful. Creating Connections Authentically Alec Hanson has a comprehensive strategy across every major social media platform you...
Social media is an effective tool for executives in the visual design industry as a way for them to create a personal brand — and support their company’s marketing efforts. Strategic visual content is an element most design executives would be well experienced with in their careers, but does their design expertise translate to social media? Content on sites such as Instagram, Pinterest, Twitter, and LinkedIn all have various design-related elements, whether it’s an image or a video. We analyze four executives from the visual design industry that effectively use their social media accounts to engage with their audience. Keep reading for four executives to follow. Scott Belsky, Executive Vice President of Adobe Adobe is the largest graphic design platform on the market. Many of the company’s executives are on LinkedIn, including executive vice president, Scott Belsky. His account has over 160,000 followers...