14 Sep

Should executives get “personal” on LinkedIn? While it started out as a platform for professionals (and it mostly still is), you may have seen LinkedIn content that feels like it should be on another platform like Facebook, Instagram, or even TikTok. LinkedIn is getting more personal — in fact, all social media platforms are (they’re just farther along than LinkedIn). But, with LinkedIn aiming to move away from “Facebook-style” posts and return to its business-oriented roots, this begs the question: Should executives share content that’s considered more “personal” on social media, even on a platform like LinkedIn? We share our insights below and provide tips on the type of personal content that can be an effective part of your executive’s social media strategy.   Should Executives Share Personal Content on Social Media? The short answer? Yes. Now, for the long answer. Some executives may shy away from posting...

14:03 / Guide
01 Sep

Every social media marketer wants to see their company or executive get a million followers online. Yet, how realistic is this goal? And do follower numbers even matter? Balancing quality and quantity can be tricky so we share our expert advice on how to set realistic goals for your executive social media program, focusing on followers, engagement, and social media activity. For the purposes of this article, we focus our attention on executives brand new to social media or ones with a less developed online presence.   Setting Realistic Goals for Social Media Follower Growth While having hundreds of thousands of followers can look and feel great for anyone on social media, the reality is that the majority of executives online won’t have that many unless they’re well-known figures who have reached “celebrity” status. Examples include Bill Gates on LinkedIn with over 34 million followers...

15:31 / Guide
07 Jul

A company’s online presence can be just as valuable as the company’s social media pages. However, whether you’re dealing with a busy CEO who doesn’t have time to create social media content or you’re just not as familiar with executive social media as you are with other digital marketing strategies, there may be many obstacles preventing you from successfully launching a social media presence for your executives. The good news is that there are ways to fast-track your CEO’s social media presence in order to quickly build their online profile and start driving towards business objectives. One of the quickest and most efficient ways to launch a strategic executive social media program is to partner with experts who have done it before! In our previous articles, we outline ways marketers can leverage executive social media agencies for content creation and social media...

18:13 / Guide
16 Jun

Social media is an integral part of executive branding, thought leadership, and business marketing. To keep up with the demands of a fast-paced online world, many executives may consider turning to artificial intelligence (AI) for assistance with creating and managing their social media content. However, while AI offers several advantages, it also comes with significant drawbacks that must be carefully considered.  At Influential Executive, we have been testing and trying many AI tools such as ChatGPT, Bing AI, and Google’s Bard AI to find out how AI can assist with marketing tasks — and to uncover its limitations. Based on our findings, while AI is helpful for quickly generating factual information and content ideas (most of the time), it cannot capture the authentic human tone of an individual.  In this article, we share the benefits and limitations of using AI for executive...

17:02 / Articles / Guide
11 May

One of the most common reasons why marketers haven’t been able to strategically position their company’s executive online is because the executive is often busy with other responsibilities. An executive social media presence has become an integral part of a company’s digital marketing strategy, so this roadblock can be a significant challenge to overcome. However, there are ways to launch an effective social media presence for executives that are short on time. Read our tips below based on our own experience working with busy exec clients!   1. Create Social Media Content in Batches One way to help relieve the burden on executives is to create social media content in larger batches. For example: Draft up multiple posts for them to review at one time, rather than sending out one post to review at a time. If developing videos is a part of your...

12:07 / Guide
21 Apr

The COVID-19 pandemic forced marketers to pivot in ways they’ve never had to before. As social media became an increasingly important platform for consumers, marketers have had to think outside the box when it comes to delivering important brand messages. For many marketers, this meant tapping into a new digital marketing strategy: leveraging the company’s executives and positioning them on social media as thought leaders. Below, read about the three ways the pandemic changed executive social media — and why now, during the post-COVID era, having your company's executives on social media has never been more important to your digital marketing strategy.   Executives on social media build trust and the company’s image While social media had to contend with increased misinformation during the COVID pandemic, there’s no denying that many consumers flocked to these platforms as a way to stay updated. For many companies,...

13:40 / Guide