At Influential Executive, we take a highly immersive approach to content creation that puts us in your shoes. We dive deep into the pre-established social landscape of your industry, keeping you involved in the conversations that are meaningful to you and your business objectives.
Our expert ideation practices enable us to spark new conversations, strategically positioning you as a thought leader in your niche. In fact, all of our content creation begins with in-depth and comprehensive ideation and research.
There is no “one size fits all” when it comes to personal branding. That’s what makes our immersive approach different.
We learn the posting habits, styles, and norms in your industry. Then, we customize these learned approaches, elevating and customizing them for you and your goals.
Our core methodology guides us through every stage of the content creation process. We start by identifying and understanding your objectives to craft the perfect strategy for your goals.
When it comes to developing your content, a combination of company messages, thought leadership pieces, and personal insights that are crafted with what makes you unique in mind, all while attuning your content to resonate with leaders in your industry.
We take our content strategy to the next level with proactive engagement. You won’t just be posting content, you’ll be providing thought-provoking insights on other leaders’ posts through their comments section.
Our immersive approach keeps us in tune with sentiments about important topics in your industry, and our onboarding process allows us to expertly position where you best fit into the conversation. Our analysts monitor post analytics, considering a wide variety of custom performance indicators to identify and analyze top-performing content for continuous and ongoing optimization.
We work to understand the executive and their personal brand, audience, and goals.
We develop a strategy through channel selection, content mix, campaigns & KPIs.
We create and deploy branded copy and graphics using platform best practices.
We provide reporting on performance, identifying trends to inform future strategy and content.
We constantly make adjustments based on performance findings to achieve the greatest ROI.