Podcast Guesting Services

Podcasts have emerged as a powerful tool for CEOs, executives, and industry leaders to share insights, connect with their audience, and establish themselves as thought leaders in their field.

 

The Benefits of Appearing on a Podcast

Share Your Expertise: Sharing insights on industry trends, innovations, and challenges will help position you as a thought leader in your field, positioning both you and your company as experts in your industry.

Build Credibility: By elevating both your personal brand and that of your company, you build a stronger sense of trust and credibility among your stakeholders.

Expand Your Audience: By appearing as a guest on relevant podcasts within your industry, you’ll have the opportunity to reach a broader audience of potential customers, investors, and partners. This can also result in new social media followers.

Create Networking Opportunities: Podcast guesting provides a unique platform for networking with other industry experts, fostering valuable connections that can lead to future collaborations and opportunities.

Enhance Your Social Media Content: Podcasts are a popular media format shared across social media platforms. Clips from podcast appearances, sometimes accompanied by image content or on-screen captions, can create strategic content for your social media feed that further expands the reach of your messaging.

Our Podcast Guesting Services

Personalized Executive Podcast Strategy

We develop a comprehensive podcast strategy that supports the executive’s business objectives.

Podcast Research and Sourcing

Our team sources vetted podcasts based on the executive’s industry, interests, discussion topics, and goals.

Compelling Podcast Pitches 

We craft personalized and compelling pitches that highlight your expertise, achievements, and the value you bring to the podcast audience.

Podcast Scheduling Management

Our team communicates with the hosts including scheduling logistics and ensuring seamless coordination between your availability and the podcast schedule. 

Appearance Preparation and Media Training

We provide the executive with the necessary preparation and guidance to ensure they feel confident to deliver impactful and memorable insights.

Social Media Content Creation

We help executives maximize their impact by creating strategic content for their podcast appearances to be posted on social channels. 

Our Process

1

Immersion

We work to understand the executive and their personal brand, audience, and goals.

2

Strategy

We develop a strategy through channel selection, content mix, campaigns & KPIs.

3

Content

We create and deploy branded copy and graphics using platform best practices.

4

Analytics

We provide reporting on performance, identifying trends to inform future strategy and content.

5

Optimization

We constantly make adjustments based on performance findings to achieve the greatest ROI.

Our Proprietary Advantage

When developing our social media management packages and strategies, we don’t rely on guessing when it comes to what works and what doesn’t. That’s why we looked beyond the analytical software the current market offers and created our own in-house tool from the ground up. Our proprietary Social Intelligence Optimization (SIO) technology provides data-driven clarity when it comes to analyzing performance patterns and trends.

Our SIO tool collects, categorizes, and analyzes datasets to help make thoughtful marketing decisions for each executive’s social media presence. Thanks to this in-depth data, we are able to set and achieve actionable business goals for our clients by developing a custom social media strategy.

Social Media Training

FOR MARKETING TEAMS

We get it. Your marketing team wants to position your executives on social, but while you may have the time and in-house resources, the biggest problem is you and your team don’t know where to start. After all, social media for an executive is much different than marketing a brand. That’s where our personal branding experts come in. We offer in-depth social media training catered to marketing teams who are ready to launch their own executive social media initiatives. We provide executive social best practices, one-on-one time with our experts to answer your questions, and can even advise on a strategy for your executives and your brand.

FOR EXECUTIVES

We’ve also worked with entrepreneurs or executives of small companies or startups who either don’t have the resources of a marketing department or simply want to manage their social presence themselves. With our social media management packages and training for executives, we provide guidance on how to grow your network and audience organically, in addition to how to develop best practice content that will resonate with your audience. By positioning an executive as a thought leader within their industry, we are able to extend their social reach and build a strong foundation for future growth.