Executive and Corporate Social Media Training

THE RESEARCH IS CLEAR — EXECUTIVE SOCIAL MEDIA DRIVES MORE ENGAGEMENT FOR THE BRAND OVERALL.

Your executives and other key leaders may understand the value of social media in building their personal brand, positioning themselves as thought leaders in your industry and driving your company objectives. But they may not know where to start in creating their social media presence, defining their social media strategy or managing their ongoing presence and content.

We provide training with tangible outcomes and deliverables. Your executives will:

  • Complete an exercise to optimize their LinkedIn profiles
  • Understand the key principles and best practices to manage their social media and digital presence on an ongoing basis

We also recognize that sales teams are often in need of targeted training to help position themselves effectively and to build their online networks and generate leads. We have developed a sales team social media training program to ensure your sales team is getting the most out of their LinkedIn (and sometimes Twitter) profiles.

Available Executive Social Media Training Programs

Executive Social Media Courses

Corporate Social Media Training

Sales Social Media Training

Our Process

1

Immersion

We work to understand the executive and their personal brand, audience, and goals.

2

Strategy

We develop a strategy through channel selection, content mix, campaigns & KPIs.

3

Content

We create and deploy branded copy and graphics using platform best practices.

4

Analytics

We provide reporting on performance, identifying trends to inform future strategy and content.

5

Optimization

We constantly make adjustments based on performance findings to achieve the greatest ROI.

Our Proprietary Advantage

When developing our social media management packages and strategies, we don’t rely on guessing when it comes to what works and what doesn’t. That’s why we looked beyond the analytical software the current market offers and created our own in-house tool from the ground up. Our proprietary Social Intelligence Optimization (SIO) technology provides data-driven clarity when it comes to analyzing performance patterns and trends.

Our SIO tool collects, categorizes, and analyzes datasets to help make thoughtful marketing decisions for each executive’s social media presence. Thanks to this in-depth data, we are able to set and achieve actionable business goals for our clients by developing a custom social media strategy.

Social Media Training

FOR MARKETING TEAMS

We get it. Your marketing team wants to position your executives on social, but while you may have the time and in-house resources, the biggest problem is you and your team don’t know where to start. After all, social media for an executive is much different than marketing a brand. That’s where our personal branding experts come in. We offer in-depth social media training catered to marketing teams who are ready to launch their own executive social media initiatives. We provide executive social best practices, one-on-one time with our experts to answer your questions, and can even advise on a strategy for your executives and your brand.

FOR EXECUTIVES

We’ve also worked with entrepreneurs or executives of small companies or startups who either don’t have the resources of a marketing department or simply want to manage their social presence themselves. With our social media management packages and training for executives, we provide guidance on how to grow your network and audience organically, in addition to how to develop best practice content that will resonate with your audience. By positioning an executive as a thought leader within their industry, we are able to extend their social reach and build a strong foundation for future growth.