We design custom training programs for small groups of executives to meet their objectives and current level of social media savviness. These groups often have a range of experience, knowledge, and desire to be involved on social media.
We work with you in advance to understand where each executive stands to prepare a tailored program that will meet each of their needs.
Following the training, some executives may opt to have an assistant or external team support their ongoing content creation. They will be armed with the information they need to make this decision. Meanwhile, other executives will be empowered to improve the consistency and quality of their posts and connections, knowing they are following best practices.
(to be customized based on your specific needs)
Importance and implications in the post-Covid world
A workshop style session where we will go section by section to have executives complete or optimize their profiles
We will have executives make decisions on things like their social media objectives, the tone of voice they want to use, their overall positioning, the pillars and topics they want to be known for and the cadence they feel they can commit to
We will go over platform best practices to ensure executives feel confident about developing and posting ongoing content
We will prepare an initial list of industry-specific hashtags in advance and share some example content from influencers and competitors
We have options to have your key executives’ profiles reviewed by our expert team, which will include feedback on suggested changes and re-written, platform-optimized language to ensure each profile is compelling and positioned for success.
We can also provide ongoing content creation and full-service social media presence management for key leaders who don’t have the appetite or time to handle this themselves.
When developing our social media management packages and strategies, we don’t rely on guessing when it comes to what works and what doesn’t. That’s why we looked beyond the analytical software the current market offers and created our own in-house tool from the ground up. Our proprietary Social Intelligence Optimization (SIO) technology provides data-driven clarity when it comes to analyzing performance patterns and trends.
Our SIO tool collects, categorizes, and analyzes datasets to help make thoughtful marketing decisions for each executive’s social media presence. Thanks to this in-depth data, we are able to set and achieve actionable business goals for our clients by developing a custom social media strategy.