Executive Social Media Courses

THE RESEARCH IS CLEAR — EXECUTIVE SOCIAL MEDIA DRIVES MORE ENGAGEMENT FOR THE BRAND OVERALL.

We will design a custom training program for a small group of executives to meet their objectives and current level of social media savviness. Groups often have a range of experience, knowledge and desire to be involved on social media. We will work with you to understand where each executive stands, in advance, to prepare a tailored program that will meet each of their needs.

Following the training, some executives may opt to have an assistant or external team support their ongoing content creation. They will be armed with the information they need to make this decision. Meanwhile, other executives will be empowered to improve the consistency and quality of their posts and connections, knowing they are following best practices.

Sample Curriculum

(to be customized based on your specific needs)

  1. Introduction to the value of executive social media
    • Importance and implications in the post-Covid world
  2. LinkedIn profile optimization
    • A workshop style session where we will go section by section to have executives complete or optimize their profiles
  3. Social media strategy session
    • We will have executives make decisions on things like their social media objectives, the tone of voice they want to use, their overall positioning, the pillars and topics they want to be known for and the cadence they feel they can commit to
  1. Platform best practices
    • We will go over platform best practices to ensure executives feel confident about developing and posting ongoing content
    • We will prepare an initial list of industry-specific hashtags in advance and share some example content from influencers and competitor

1

Introduction to the value of executive social media

  • Importance and implications in the post-Covid world

2

LinkedIn profile optimization

  • A workshop style session where we will go section by section to have executives complete or optimize their profiles

 

3

Social media strategy session

  • We will have executives make decisions on things like their social media objectives, the tone of voice they want to use, their overall positioning, the pillars and topics they want to be known for and the cadence they feel they can commit to

4

Platform best practices

  • We will go over platform best practices to ensure executives feel confident about developing and posting ongoing content
  • We will prepare an initial list of industry-specific hashtags in advance and share some example content from influencers and competitors

 

Optional Post-Training Support

We have options to have your key executives’ profiles reviewed by our expert team, which will include feedback on suggested changes and re-written, platform-optimized language to ensure each profile is compelling and positioned for success.

We can also provide ongoing content creation and full-service social media presence management for key leaders who don’t have the appetite or time to handle this themselves.

Submit the form below to discuss your Executive social media training needs:


    Our Proprietary Advantage

    When developing our social media management packages and strategies, we don’t rely on guessing when it comes to what works and what doesn’t. That’s why we looked beyond the analytical software the current market offers and created our own in-house tool from the ground up. Our proprietary Social Intelligence Optimization (SIO) technology provides data-driven clarity when it comes to analyzing performance patterns and trends.

    Our SIO tool collects, categorizes, and analyzes datasets to help make thoughtful marketing decisions for each executive’s social media presence. Thanks to this in-depth data, we are able to set and achieve actionable business goals for our clients by developing a custom social media strategy.